Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

YOGESH LAKADE

MUMBAI

Summary

Highly motivated professional with 13 years of experience in the professional audio industry. I am having strong relationships with the audio rental companies, FOH engineers, and dealers in the SARC region. I have a proven ability to exceed sales targets and implement innovative sales strategies, resulting in significant revenue increases. Recognized as a top performer, awarded for outstanding sales achievement.
Possessing excellent product understanding and commercial skills to foster relationships with clients and effectively lead cross-functional teams. Skilled FOH collaborations, sales planning, team management, and delivering exceptional customer service.

Overview

17
17
years of professional experience

Work History

Regional Sales Manager - Tour Audio and Lighting

Harman Professional
Mumbai
01.2024 - Current
  • Recorded 60% sales growth in a business in CY2024. Brought 24 new customers of VTX A12 on board from the central and western part of India. Seventy percent of big format artist shows in the region happened on VTX.
  • Closely worked with FOH engineers and influencers for collaboration on social media and marketing. Upgrades 7 premium artists' tech riders with VTX A12 and V25.
  • Developed a new market segment and customer category for VTX A8, and sold 110 boxes in a year.
  • Successfully conducted post-sales VTX trainings at customers' locations and kept day-to-day interactions with the VTX customers for service support.
  • Keep a strong traction on social media with the posts related to VTX A12, shows, and trainings.

Area Sales Manager - Retail Sales (West and Centra

Harman Professional
Mumbai
01.2021 - 01.2024
  • Handled three key master dealer accounts and retail business of $5.9 million. Recorded year-over-year growth of 14% and maintained accounts receivable for all the accounts currently.
  • Worked strategically to grow the business post-COVID to bring it to a normal pace. Recorded business growth of 127% in CY 2022.
  • I was involved in day-to-day sellout operations, marketing, and promotional activities.
  • Increased the customer base by 200% in the span of 3 years and grew a business in a dry region.
  • Developed a business for new products. 28% of revenue is derived from NPI. Conducted 5 Get Powered, Get Active road shows and 20+ small format workshops in the region.
  • Successfully sold 22 setups of the SRX-900 line array in the B2B and B2C categories.
  • Received an award for the highest NPI sales growth and regional growth.

Area Sales Manager - West

Harman Professional
Mumbai
09.2019 - 01.2021
  • Handled the key retail account of the West region.

Presales & Sales Manager

Sonotone : Brands - Mackie, Marani, P -Audio, JTS
Mumbai
05.2017 - 09.2019
  • Handled the presales and sales operations of a complete business with yearly revenue of $15 million from channel sales, direct installs, and sales to rental companies.
  • I headed the team of four sales and pre-sales professionals. Managed a portfolio of 50+ key B2B clients and outperformed the sales target by more than 20% each quarter.
  • Expanded business in the dry region of India, covering the states of Andhra Pradesh, Telangana, Kerala, and Central & Eastern India.
  • Established the Marani DSP business by conducting over 50 training sessions across India and increased revenue by 50% in two years.
  • Recorded 100% revenue growth in Mackie-powered monitors and setup demand for audio mixers.
  • New product revenue generation increased from zero to $2.5 million in a year.

Sales Lead

Sonotone
Mumbai
06.2012 - 06.2015
  • Involved in direct installation and customer sales. Day-to-day engagement with the customers and over 70% conversion in the sales funnel.
  • Recorded the sale of the first 10 line arrays of Dynatech in a year. Introduced the first Dynatech-powered monitor, HP-15A, in the Chhattisgarh and Kerala markets, with additional revenue of $1 million in a year.
  • Designing a BOQ for mid-sized and small-sized install projects.

Freelance Musician and FOH Engineer

Freelance
01.2008 - 01.2011
  • Worked as a freelance FOH engineer for regional bands. I worked as a freelance artist and event management lead in Mumbai and its suburbs.
  • I worked as a guitarist for the bands Bramhand and Polaris.

Education

MBA - Sales And Marketing

CIBMRD - Nagpur University
05-2017

Certification Sound Recording And Reproduction -

Mumbai University
06-2012

Skills

  • B2B and B2C sales
  • Technical sales
  • Revenue generation
  • Product knowledge
  • SMAART - 7
  • Foh and artist collaboration
  • BOQ design
  • Sound system engineering
  • Microsoft Office

Accomplishments

  • Best vertical growth (Harman professional) - CY2024
  • Best regional growth (Harman Professional) - CY 2023
  • Highest NPI contribution (Harman Professional) - CY 2022

Timeline

Regional Sales Manager - Tour Audio and Lighting

Harman Professional
01.2024 - Current

Area Sales Manager - Retail Sales (West and Centra

Harman Professional
01.2021 - 01.2024

Area Sales Manager - West

Harman Professional
09.2019 - 01.2021

Presales & Sales Manager

Sonotone : Brands - Mackie, Marani, P -Audio, JTS
05.2017 - 09.2019

Sales Lead

Sonotone
06.2012 - 06.2015

Freelance Musician and FOH Engineer

Freelance
01.2008 - 01.2011

MBA - Sales And Marketing

CIBMRD - Nagpur University

Certification Sound Recording And Reproduction -

Mumbai University

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