Yoshita Upadhyay
Dubai
Summary
Results-driven professional with over 13 years of experience in higher education, focusing on MBA/PGDM, K-12, and preschool marketing management. Expertise in leading admissions marketing and operations, generating ₹3–5 crore in annual revenue through data-driven strategies and high-impact partnerships. Proficient in optimizing brand visibility and conversion rates while managing cross-functional teams to enhance institutional growth in both domestic and international markets.
Overview
13
13
years of professional experience
Work History
Head – Admissions & Marketing -
School of Innovation and Management(GNITS UNIVERSITY)
Hyderabad
10.2024 - Current
- Drove annual admissions for MBA and PGDM programs, generating revenue of ₹3–₹5 crores.
- Positioned brand as preferred choice for women in management education through strategic marketing.
- Executed performance marketing campaigns across digital platforms including SEO,Google, Meta, and LinkedIn.
- Led website optimization and content marketing initiatives to enhance brand visibility.
- Managed outdoor advertising and education fairs to strengthen outreach efforts.
- Cultivated partnerships with academic institutions and corporate organizations to expand admissions ecosystem.
- Mentored high-performing admissions and marketing teams, establishing KPIs for performance tracking.
- Optimized budgets to maximize ROI and streamlined processes for improved conversion rates.
Admissions Manager
Wellington College International
Pune
02.2024 - 09.2024
- Managed end-to-end admissions for EYFS, IB, and IGCSE curriculam, specializing in expat family support.
- Executed parent counseling and conversion-driven admissions processes to enhance enrollment outcomes.
- Cultivated corporate partnerships and executed MOUs with top organizations including Hyundai and Mercedes-Benz.
- Planned and implemented impactful marketing initiatives such as open houses and international education fairs.
- Developed revenue planning strategies and utilized referral networks to optimize enrollment rates.
- Leveraged CRM platforms like NPF and iSAMS for effective data analysis and reporting.
- Organized parent orientations and workshops while ensuring operational and financial performance tracking.
Principal(Center director)
FOUNDREE Pre-School & Daycare
Pune
01.2022 - 01.2024
- Drove end-to-end academic delivery marketing and admissions for preschool and school, focusing on revenue growth.
- Implemented EYFS (Montessori) curriculum, Policy making and implementing with government norms. ensuring high-quality classroom delivery through structured teacher training and workshops.
- Managed CRM platforms, including Salesforce and Meritto, optimizing lead pipelines and conversion tracking.
- Developed business strategies and revenue plans to support new center acquisitions and institutional growth.
- Oversaw complete nursery operations, enhancing parent engagement and curriculum execution while managing staff escalations.
- Counseled parents on curriculum value, converting inquiries into admissions through pre-admission planning and competitor analysis.
- Executed targeted marketing initiatives to improve enrollment rates and strengthen brand positioning.
Center Head (Academic Coordinator)
EUROKIDS International Pre-School
Pune
03.2013 - 12.2019
- Managed overall center operations, overseeing admissions, finances, and academic quality.
- Implemented Eunoia curriculum to enhance educational delivery and student engagement.
- Audited classrooms and conducted teacher training sessions to ensure compliance with standards.
- Utilized EPMS software for efficient data management and reporting.
- Resolved parent concerns while fostering positive relationships to support student success.
- Developed business strategies and systems to boost operational efficiency and team performance.
Education
Masters in mass communication - Specialization in PR & Marketing
01-2014
Bachelors in mass communication -
01-2012
Education leader’s Program -
IIM-Calcutta
CACHE LEVEL 5 -
NCFE U.K.
Diploma in ECCED -
Early childhood education
Diploma in Pre-school Management -
Diploma in Jolly Phonics -
Skills
- Lead admissions strategies and implementation
- Performance marketing
- Brand positioning
- Digital brand strategy
- Marketing analytics and CRM management
- Revenue planning
- Policy implementation
- Partnership development
- Social media content and SEO
- Team leadership
- Curriculum design
Timeline
Head – Admissions & Marketing -
School of Innovation and Management(GNITS UNIVERSITY)
10.2024 - Current
Admissions Manager
Wellington College International
02.2024 - 09.2024
Principal(Center director)
FOUNDREE Pre-School & Daycare
01.2022 - 01.2024
Center Head (Academic Coordinator)
EUROKIDS International Pre-School
03.2013 - 12.2019
Masters in mass communication - Specialization in PR & Marketing
Bachelors in mass communication -
Education leader’s Program -
IIM-Calcutta
CACHE LEVEL 5 -
NCFE U.K.
Diploma in ECCED -
Early childhood education