Yougesh Kumar
Crop Marketing Lead
Hyderabad
Summary
Experienced Crop Marketing Lead with 16 years in agribusiness, driving commercial success and market strategy for corn crops. Expertise in brand management, product development, and innovative campaigns resulted in remarkable 3X growth and market expansion. Proven ability in stakeholder management, strategic alliances, and digital enablement ensures profitable outcomes and sustainable productivity. Adept at implementing digital agriculture strategies, leading cross-functional teams, and creating new market opportunities. Strong background in agronomy, sales, and quality management, along with a post-graduate degree in Agribusiness Management. Known for delivering results, fostering business partnerships, and leading with a strategic mindset to drive growth and achieve market leadership.
Overview
16
16
years of professional experience
5
5
Certifications
Work History
Crop Marketing Lead- Corn
Corteva Agriscience
01.2024 - Current
- Corn crop strategic & growth plan, business delivery, profitability management, develop & execute long term business plan.
- Developed comprehensive risk mitigation plans to protect against potential challenges during strategy execution stages.
- Continuously assessed organizational performance metrics, identifying opportunities for improvement and implementing necessary changes as needed.
- Oversaw budget development and financial planning, ensuring optimal resource utilization throughout the organization.
- Established clear communication channels between stakeholders to improve overall operational efficiency.
- Collaborated closely with customers to share information about available products and services, increasing utilization and delivery effectiveness.
- Enhanced customer satisfaction through implementing targeted improvements in product quality and service delivery.
- Led cross-functional teams to successfully complete complex projects on time and within budget.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
Product Manager Corn & Jamvelva
Corteva Agriscience
12.2020 - 12.2023
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Responsible for a business size of $68M & leading marketing for Corn – (Post rainy & Spring corn)
- Contributed 24% towards the overall growth for the entire corn portfolio in 2021 and 32% towards the growth of Jamvelva portfolio in 2021
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Looking after a structured pravakta farmers & Big farmers segmentation program
- Coordinated project planning and execution with team members and team leads.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Look after corn seed Silage marketing for South Asia corn seeds portfolio, strategic partnerships with other organizations & seed business development for Sri Lanka, Bhutan & Nepal Market
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
AcreNext (Rice DSR) Lead - North
Corteva Agriscience
09.2015 - 12.2020
- Responsible for leading concept with ground team in entire north geography
- Designed and implemented Program strategy as per farmer's needs
- Implemented pricing strategies & demand creation activities with end-to-end digital enablement process support
- Cross functional working with different teams to deliver a best-in-class performance & service experience to AcreNext farmers
- Spearheaded innovative marketing campaigns to increase brand awareness and drive sales growth in the region.
- Trained and mentored new hires to ensure a high level of competence within the regional management team.
- Implemented performance tracking metrics, enabling more effective evaluation of progress towards targets.
- Collaborated with stakeholders to drive cross-functional initiatives for overall growth.
Zonal Manager - Sales
Corteva Agriscience
09.2015 - 12.2020
- Managed north area business of $15 MIO and leading a team of 14 members
- Established hybrid rice in south Punjab & Haryana market
- Led the roll out engagement program for dairy farmers and silage commercial units
- Established a customer-centric culture within the zone, leading to improved customer satisfaction ratings and repeat business.
- Enhanced communication between departments by initiating regular meetings to discuss ongoing projects, upcoming deadlines, goals achievements, and challenges faced.
- Managed a high-performing team of sales professionals, providing coaching and performance feedback for continuous improvement.
- Coordinated with human resources to recruit top talent, ensuring that the zone''s workforce remains competitive and well-equipped for business challenges.
Regional Agronomist – Corn, Rice and MIMU
Corteva Agriscience
11.2012 - 09.2015
- Testing & Advanced two Corn and one Rice hybrids in the pipeline
- Developed & setup guidelines for the team for service call management & product value demonstration
- Conducted field visits regularly to monitor crop progress, identify issues early on, and provide expert guidance for optimal growth conditions.
- Provided guidance and recommendations regarding planting and cultivation methods.
- Collaborated with other Agronomists and extension agents to address complex problems impacting regional agricultural communities.
- Introduced innovative cover cropping techniques that improved soil health, reduced erosion, and promoted biodiversity within fields.
Territory Sales Manager
Bayer Crop Science
05.2010 - 11.2012
- Execute MIMU seeds along with CP business and doubled the territory volumes over a period of 3 seasons
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Increased sales revenue by developing and implementing strategic territory plans.
Territory Sales Manager
Devgen Seeds Pvt Ltd
11.2008 - 04.2010
- Execute Rice Seeds business and drove territory volumes grew to 60% over a period of 2 seasons
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
Education
Graduate in Agriculture Sciences -
01.2001 - 2005.01
MBA - Marketing Management
01.2007 - 2009.01
Skills
Result orientation
Certification
Next Gen Leadership Program, AmCham (Singapore), 2022
Timeline
Crop Marketing Lead- Corn - Corteva Agriscience
01.2024 - Current
Next Gen Leadership Program, AmCham (Singapore), 2022
03-2022
Digital Learning Program, ISB (Hyderabad), 2021
01-2021
Product Manager Corn & Jamvelva - Corteva Agriscience
12.2020 - 12.2023
Design Thinking Program, Corteva Agriscience, 2020
05-2020
Leadership Acceleration Program (LEP- LITE), Corteva Agriscience, 2019
10-2019
Leadership Excellence and Agility Development Program (L.E.A.D), Dupont, 2017
07-2017
AcreNext (Rice DSR) Lead - North - Corteva Agriscience
09.2015 - 12.2020
Zonal Manager - Sales - Corteva Agriscience
09.2015 - 12.2020
Regional Agronomist – Corn, Rice and MIMU - Corteva Agriscience
11.2012 - 09.2015
Territory Sales Manager - Bayer Crop Science
05.2010 - 11.2012
Territory Sales Manager - Devgen Seeds Pvt Ltd
11.2008 - 04.2010
Mitcon Institute of Management - MBA, Marketing Management
01.2007 - 2009.01
Govind Ballabh Pant University of Agriculture & Technology - Graduate in Agriculture Sciences,
01.2001 - 2005.01
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