Yagyaval Singh Rajput
DTC Sales & Marketing Strategy
Bhilai
Summary
Management professional with hands-on experience in sales strategy, operations, process improvement, and CRM/GTM execution. Currently driving broadband growth in Kerala (Cochin) at Airtel through data-led funnel optimization and AI-powered lead generation. Past roles include work on CRM transformation at Accenture and marketing analytics for D2C brands at Saras Analytics. Brings a blend of sharp analytical thinking with practical, on-ground execution in fast-paced environments.
Overview
6
6
years of professional experience
Work History
Young Leader Program
Bharti Airtel
06.2025 - Current
- Boosted broadband sales productivity by 10% by diagnosing performance gaps across data, behavior, and incentives, and deploying a 4-pillar strategy with a competitive analysis and execution roadmap
- Built Excel dashboard for B2B associates to streamline lead funnel management, track sales & incentive targets
- Developing an AI-powered lead magnet to classify customer needs and lead quality, while deploying hyperlocal ads (generated & aided by multiple AI tools incl Gemini V3) to build trust in Airtel’s service footprint
Consulting Intern
Saras Analytics
09.2024 - 01.2025
- Delivered 20+ insights to boost engagement for a $50M+ D2C health brand by UI/UX & website analysis
- Crafted sales collaterals for US based-D2C brands, emphasizing multichannel attribution, CAC/LTV optimization
Strategy Intern
Atmnirbharr - learn scooty from female trainers
08.2024 - 09.2024
- Defined strategic city selection framework for franchise expansion based on market potential, demographic fit, and demand indicators, targeting 30+ cities with 20% YoY + projected growth in numbers of cities
- Pioneered a 4-stage franchise partner funnel and proposed 3 subscription models, forming the core of a scalable GTM approach that projected 400% revenue growth potential in the span of 5 years
Management Consulting Analyst
Accenture Strategy - Global Network
04.2024 - 05.2024
- Achieved 100% service continuity for 750+ customers across 10+ functions via Business Culture Planning
- Strategized platform adoption success through 4 KPI-driven incentives, boosting engagement for 35 CSRs
- Conceptualized PowerBI dashboards integrating 3 platform data, 100+ KPIs/4 business levels for O2C visibility
Process Engineer
Vedanta Hindustan Zinc Ltd.
07.2019 - 07.2020
- Led a team of 20 aimed at decreasing INR 4.3cr/annum of waste disposal cost by backfilling waste in mines
- Realized INR 5cr+ by optimizing 10% of cement use via continuous process improvement using lean six sigma
- Designed optimization model on excel for sampling & testing; Managed 5+ KPIs to meet ASTM quality standard
Education
MBA - Marketing, Analytics & Strategy
Indian Institute of Management
Calcutta04-2025
B.Tech (Hons.) - Metallurgy
National Institute of Technology
Raipur05-2019
Skills
Digital & Brand Marketing
E-commerce Marketing
Marketing Analytics & Strategy
Campaign Development
Tableau
Power BI
Microsoft Office
Google Suite
Lean Six Sigma (Black Belt)
Generative AI Tools
Problem-Solving
Leadership & Team Management
EXTRA-CURRICULAR ACHIEVEMENTS
- Spearheaded 10 member team managing 80+ leads & secured 4 key sponsors for TEDx conference; Attained 160% YoY growth in sponsorship corpus
- Managed event with 500+ footfall Achieved 5.5Mn+ global reach via partnering with 91.9FM & Youth.Inc
ACADEMIC DISTINCTIONS & CO-CURRICULAR ACHIEVEMENTS
- National Finalist in Tata Imagination Challenge (1/50 among 3 lakh+) for sustainable business idea pitch
- Awarded top grades (A+/A) in class of Marketing, Analytics in practice, Data Visualization using Tableau & Digital Marketing & Strategy, Design thinking in Digital Products, Managing Teams in Organization
- Earned Mckinsey Forward Badge; aced modules on problem solving, communication & structured thinking
Timeline
Young Leader Program
Bharti Airtel
06.2025 - Current
Consulting Intern
Saras Analytics
09.2024 - 01.2025
Strategy Intern
Atmnirbharr - learn scooty from female trainers
08.2024 - 09.2024
Management Consulting Analyst
Accenture Strategy - Global Network
04.2024 - 05.2024
Process Engineer
Vedanta Hindustan Zinc Ltd.
07.2019 - 07.2020
MBA - Marketing, Analytics & Strategy
Indian Institute of Management
B.Tech (Hons.) - Metallurgy
National Institute of Technology
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