Zaid Qureshi

· Manage social media and digital marketing initiatives for real estate brands and projects across multiple markets, working across both creative strategy and performance marketing.

· Develop end-to-end digital strategies aligned with individual project objectives, including awareness, lead generation, engagement, consideration and conversion campaigns.

· Plan and execute monthly social media calendars, campaign concepts, content themes, creative briefs and communication strategies for multiple real estate clients.

· Work closely with creative, design, copy and account teams to translate client objectives into relevant digital campaigns and platform-specific content.

· Plan, launch, monitor and optimise paid campaigns across platforms including Meta and Google, with a focus on lead generation, campaign efficiency and audience targeting.

· Analyse campaign performance through key metrics such as reach, impressions, CTR, CPL, engagement, lead volume and conversion trends, and make optimisation recommendations accordingly.

· Develop audience strategies based on project positioning, location, property configuration, pricing, buyer profiles and campaign objectives.

· Manage digital communication for premium and luxury real estate projects, ensuring consistency between the project's positioning, creative language and performance campaigns.

· Contribute to campaign ideation, creative direction and content strategy rather than functioning solely as a media buyer.

· Work on integrated campaigns combining organic social media, paid media, performance creatives, lead generation and brand-building communication.

· Prepare campaign reports and performance summaries, highlighting key insights, optimisation opportunities and recommendations for future campaigns.

· Coordinate with internal teams and clients to manage campaign timelines, approvals, budgets, deliverables and ongoing optimisation.

· Work across multiple real estate accounts simultaneously, managing competing priorities while ensuring timely delivery of campaigns and content.

Contribute to go-to-market strategies and digital launch plans for new real estate projects, including positioning, communication pillars, audience targeting and paid media approach.

· Managed social media strategy and execution for multiple brands, translating business objectives into engaging and platform-relevant digital communication.

· Developed and executed monthly social media calendars covering content pillars, campaigns, topical communication, brand moments and promotional requirements.

· Worked closely with clients to understand brand objectives, campaign requirements and communication priorities, and translated them into actionable social media strategies.

· Led the ideation process for static posts, carousels, reels, stories, campaigns and other social-first content formats.

· Collaborated with designers, copywriters, creators and other internal stakeholders to take content from ideation through execution and publishing.

· Managed day-to-day social media activities, ensuring timely content planning, approvals, scheduling, publishing, and performance tracking to support brand objectives.

· Monitored social media performance and used insights from engagement, reach, impressions, audience behaviour and content performance to improve future content strategies.

· Developed tailored communication strategies for Instagram, Facebook, LinkedIn, and other platforms to enhance audience engagement and brand presence.

· Worked on brand campaigns and digital activations while maintaining consistency in brand tone, visual communication and messaging.

· Supported influencer and creator-led campaigns by contributing to campaign concepts, influencer identification, content requirements and execution.

· Prepared comprehensive social media reports and performance summaries for clients, emphasising key insights from content and campaign performance to inform future strategies.

· Managed multiple accounts and deadlines simultaneously while coordinating between clients and internal creative teams.

· Contributed to creative brainstorming and campaign presentations, helping clients identify opportunities for stronger digital engagement and brand visibility.

· Worked closely with account management and creative teams to ensure campaigns were delivered within timelines and aligned with approved strategies.

· Managed social media accounts for multiple clients, creating tailored digital strategies aligned with brand objectives to enhance online presence.

· Managed social media accounts for multiple clients and developed comprehensive digital strategies based on individual brand objectives.

· Planned and executed monthly social media calendars covering content, campaigns, topical posts, brand communication and promotional activities.

· Designed and executed targeted social media advertising campaigns, increasing reach and engagement while driving traffic and generating leads.

· Monitored campaign performance and analysed key metrics to identify areas for optimisation and improve overall campaign efficiency.

· Prepared monthly performance reports for clients, highlighting key results and actionable insights to inform future strategies.

· Worked closely with creative teams to develop social media concepts, content ideas, campaign creatives and video requirements.

· Managed client communication and coordinated campaign deliverables, approvals and timelines.

· Assisted brands with influencer marketing, campaign collaborations and digital activations.

· Contributed to strategic presentations and campaign proposals based on client requirements and business objectives.

· Developed and executed social media strategies that enhanced brand visibility, increased engagement, and drove audience growth.

· Created and managed social advertising campaigns based on campaign objectives and target audiences.

· Created and managed targeted social advertising campaigns to meet specific campaign objectives and reach defined audiences.

· Planned monthly content calendars and developed relevant content themes across social media platforms.

· Worked with creative teams to develop engaging social media content and campaign assets.

· Prepared detailed monthly reports for clients analysing content performance, audience growth, and key campaign metrics.

· Prepared monthly reports for clients covering content performance, audience growth and campaign metrics.

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· Managed brand communication and digital marketing initiatives across social media and other digital channels.

· Developed monthly social media calendars and planned content around brand objectives, seasonal opportunities and relevant trends.

· Developed digital marketing proposals and campaign strategies that addressed client needs and aligned with brand goals.

· Executed and evaluated advertising campaigns across multiple digital platforms to maximise reach and engagement.

· Managed campaign budgets and monitored performance to ensure efficient utilisation of marketing spends.

· Collaborated with creative teams to produce impactful social media content, campaign creatives, and cohesive brand communication.

· Worked on influencer marketing initiatives and identified opportunities for brand collaborations.

· Represented the company at weekly BNI meetings and contributed to business development and client acquisition efforts.

· Worked closely with clients to understand requirements and present digital marketing solutions.

· Developed digital marketing strategies that enhanced brand awareness, acquired targeted audiences, and supported business growth.

· Planned and executed campaigns that significantly increased sales and boosted customer acquisition.

· Managed social media strategy, content planning, and digital communication to drive audience engagement.

· Collaborated with influencers and external partners for brand promotion and audience engagement.

· Planned monthly social media calendars and coordinated content execution.

· Managed paid advertising campaigns across social media platforms.

· Analysed campaign data and revised advertising budgets based on performance.

· Led a team of four and coordinated day-to-day digital marketing activities.

· Assisted with digital marketing activities, including campaign research and content development to enhance audience engagement.

· Supported development of digital marketing initiatives and campaign deliverables, contributing to overall project success.

· Gained practical exposure to digital marketing strategy, focusing on social media and online campaigns to drive brand awareness.

· Supported execution of digital marketing campaigns and daily marketing activities to enhance team productivity.

· Contributed to social media and digital content initiatives to engage target audience.

· Conducted research and reporting to inform digital campaign strategies and requirements.