Zeeshan Ali
Digital Marketing Consultant
New Delhi
Summary
Business Head-Digital Marketing leading SEO, SEM, content strategy, social media marketing, and lead generation to drive 76%–200% traffic growth and generate 31–75 paid campaign leads and 3–8 onboarding document sets per month, demand, and client pipelines. Builds and optimizes Google Ads, analytics, CRM integration, and email automation across e-commerce and WordPress projects. Aligns marketing, sales, and operations to improve brand visibility, conversion, and client onboarding.
Overview
1
1
Language
2
2
Certifications
13
13
years of professional experience
Work History
Business Head-Digital Marketing
Impulse SEO Services
05.2022 - Current
- Collaborated with marketing team to launch digital marketing campaign, increasing website traffic significantly
- Spearheaded lead generation efforts through paid campaigns, leveraging platforms such as Google Ads, social media marketing, and A/B testing campaigns to attract and engage potential clients
- Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 300%
- Collaborated with cross-functional teams to ensure digital marketing efforts are aligned with overall business objectives
- Directed strategic planning initiatives to optimize digital marketing campaigns and enhance client engagement.
- Utilized lead generation strategies, including purchasing verified leads, to expand client base and support business growth
- Managed CRM integration processes, including HubSpot, Hootsuite, to streamline workflows, automate tasks, and enhance customer relationship management
- Leveraged AI tools and email automation platforms like Instantly and SendPulse to streamline marketing campaigns and enhance lead nurturing efforts
- Utilized lead generation strategies, including purchasing verified leads from sources like Bark, to expand the client base and drive business growth
- Configured and optimized Google Analytics, Search Console, and Tag Manager to track website performance, analyze user behavior, and improve digital marketing strategies
- Managed escalations and operations, resolving client issues promptly while overseeing day-to-day business operations
- Led presales activities, including responding to Requests for Quotation (RFQ) and Requests for Proposal (RFP), as well as managing documentation and agreement processes to ensure smooth client onboarding
- Handled invoicing and financial management responsibilities, ensuring accuracy and timeliness in billing processes and maintaining transparency in financial transactions
Independent Business Owner
Digital Experts India
08.2018 - 03.2022
- Developed a business plan and raised initial capital from investors to launch the business
- Conducted market research and analyses to identify new business opportunities and trends
- Managed the end-to-end sales cycle for Digital Expert India, focusing on selling SEO, digital marketing, and web development services to small enterprises in the US and UK markets
- Managed end-to-end sales cycle for Digital Expert India, targeting small enterprises in US and UK markets with SEO, digital marketing, and web development services
- Oversaw the preparation and submission of Requests for Quotation (RFQ), Requests for Proposal (RFP), and Requests for Information (RFI), ensuring timely and accurate responses to client inquiries and bid requests
- Handled finance management responsibilities including budgeting, invoicing, and payment processing, optimizing cash flow and profitability while maintaining transparency and accountability in financial transactions
- Handled finance management responsibilities including budgeting, invoicing, and payment processing, ensuring transparency and accountability in financial transactions
- Managed daily operations, overseeing resource allocation, scheduling, and performance tracking.
- Ensured timely and successful delivery of services to clients, coordinating with internal teams and external vendors to meet project milestones and deliverables
- Proactively identified and addressed client concerns and escalations, implementing corrective actions and continuous improvement initiatives to enhance service delivery and exceed client expectations
- Developed and implemented a business continuity plan that ensured business operations continued seamlessly in the event of a crisis
Global Sales Manager
Surmount Softech Solutions Pvt Ltd
01.2017 - 12.2017
- Spearheaded sales efforts targeting the North American market, driving the acquisition of web and mobile application projects as well as digital marketing and SEO solutions
- Led demand generation initiatives to foster brand awareness and drive inbound leads, orchestrating targeted marketing campaigns tailored to specific market segments and customer personas
- Utilized tools such as Lead411, White Pages, Yellow Pages, Discover.Org, and Email Hunter to identify and engage key decision-makers and prospects, enhancing lead quality and engagement.
- Developed and maintained strategic relationships with clients and stakeholders, providing consultative guidance and delivering tailored solutions to address their unique business challenges and objectives
- Cultivated strategic relationships with clients and stakeholders, delivering consultative guidance and tailored solutions to address unique business challenges and objectives, fostering long-term partnerships.
- Collaborated with cross-functional teams including marketing, product development, and customer success to align sales strategies with business goals, ensuring seamless execution and delivery of services.
- Demonstrated proficiency in utilizing a diverse array of tools such as Lead411, White Pages, Yellow Pages, Discover.Org, and Email Hunter to identify and engage with key decision-makers and prospects
- Provided mentorship and support to sales teams, offering guidance on sales techniques, prospecting methods, and best practices for lead generation and customer engagement
Inside Sales Manager
Iron System India Pvt Ltd
11.2013 - 12.2016
- Conducted market research to identify new customer segments, generating leads for cloud sales, data center, Azure, and Salesforce CRM.
- Developed and implemented strategic sales plans, contributing to 3% year-over-year revenue growth.
- Spearhead cold calling efforts to proactively reach out to prospects, effectively communicating value propositions and securing qualified appointments or generating demand for company products or services
- Oversee the entire lead generation process, from initial contact to conversion, ensuring the efficient management of the sales pipeline and the timely progression of qualified leads through the sales funnel
- Collaborate closely with other departments such as marketing, sales, and product development to align lead generation activities with overall business objectives and ensure a cohesive approach to customer engagement
- Spearheaded cold calling efforts to proactively engage prospects, securing qualified appointments and generating demand for company products and services.
- Conceptualize, plan, and execute various lead generation campaigns on platforms such as LinkedIn, utilizing effective strategies to attract and engage potential prospects
- Develop and manage email marketing campaigns aimed at nurturing leads and driving conversions, ensuring alignment with company objectives and target audience preferences
- Conducted market research to identify new customer segments and generate leads for Cloud Sales, Data centre, Azure, Salesforce CRM
Education
B.C.A - Computer Application
Prist University
Thanjavur, Tamil Nadu04.2014
Skills
Digital marketing
Search engine optimization
Content marketing
Social media marketing
Email marketing
Keyword research
On-page SEO
Technical SEO
Link building
Organic social strategy
Google Analytics
Google Ads
A/B testing
Conversion rate optimization
Lead generation
Google Tag Manager
Search Console
Landing page optimization
Marketing attribution
Lead scoring
B2B lead qualification
Marketing reporting
Accomplishments
- Overhauled business pages on https://www.roman.co.uk/, increasing site visits 300% and new visitor hits 2.5M.
- Supervised team of 10 staff members.
- Achieved Top 3 Google Position by Using AI SEO Tools for Client Based in UK.
- Resolved Wordpress Website issues through AI Optimization and increase the On-Page SEO Score.
Certification
Scrum Master Assessments, Delhi, 05/01/24, Present, DJA-B-1-29193-0
Timeline
Business Head-Digital Marketing
Impulse SEO Services
05.2022 - Current
Independent Business Owner
Digital Experts India
08.2018 - 03.2022
Global Sales Manager
Surmount Softech Solutions Pvt Ltd
01.2017 - 12.2017
Inside Sales Manager
Iron System India Pvt Ltd
11.2013 - 12.2016
B.C.A - Computer Application
Prist University