Dynamic and results-driven Sales Professional with over 14 years of extensive experience in Retail, Electronics, and Consumer Durables. Currently serving as Area Sales Manager at Eureka Forbes, specializing in Modern Trade (MT) and Secondary Sales management across Madhya Pradesh. Proven expertise in leading large-scale field forces, strategic market mapping, and consistently exceeding revenue targets Experienced with a strong background in leading teams, driving sales, and optimizing store operations. Handling Modern Trade business across assigned territory with focus on Croma. Reliance Digital and other key retail partners Managing ISP deployment, productivity, attendance, and performance across promoter and non-promoter stores Driving Target vs Achievement, counter share growth, and incentive performance on monthly basis Ensuring effective floor execution, product demos (ROBO), customer engagement, and conversion enhancement Coordinating with store managers and retail staff to improve brand visibility and walk-in conversion Conducting training sessions for ISPs and retail staff on product pitching. competitor comparison, and offers Monitoring daily sales punching, follow-ups, and reporting accuracy Planning and executing weekend, festive, and special incentive drives. Handling escalations, customer issues, and operational challenges across stores Preparing store-wise performance reports, action plans, and review feedback for senior management
- Sales Excellence & Target Achievement: Successfully delivered a consistent 105% sales target achievement (Aug 2025 – March 2026) ensuring high revenue growth.
- Secondary Sales Growth: Improved secondary sales by 15% year-on-year through the strategic implementation of localized promotional plans and rigorous consumer offer tracking
- Modern Trade Operations: Managing end-to-end MT operations and key account relationships (Reliance Digital, Croma, Lotus, etc.) to secure premium shelf space and maximize brand visibility