Hi, I’m
ANUJ KUMAR GUPTA
DEPUTY MANAGER
Bangalore,(Karnataka)
Summary
Experienced and result oriented Marketing professional with 9 + Years of Experience in Banking sector.
To get a suitable position, it will provide growth opportunities with effective use of my skills and experience to learn more in a professional atmosphere.
Proven ability and innovative skills to improve and optimize business processes to drive growth and success, as well as theability to quickly learn and apply new concepts. Excellent interpersonal, oral, and written communication skills. Ability to work effectively as an independent contributor and avalued team member. Ability to develop an effective network of marketing materials andanalyze internal workflow processes to identify areas for improvement and execute business development plans with business decision makers and turn potential customers into customers.
Overview
2
Languages
4
Certifications
10
years of professional experience
Work History
Axis Bank
Business Development Manager
03.2023 - Current
Job overview
- Developed acquisition and portfolio strategies to enhance profitability and conducted in-depth portfolio analysis.
- Creating business value insights by performing root cause analysis using suitable statistical techniques
- Built sourcing strategies to drive responsible business growth while maintaining aggressive targets.
- Assisted in developing customer management policies that prioritized retention and supported cross-selling initiatives.
- Oversaw daily operations to maintain efficiency and productivity in the workplace.
Citibank India
Assistant Manager
01.2023 - 02.2023
Job overview
- Responsible for the acquisition of various banking products like loans, Premium credit cards and Premium Accounts for the bank from various self-sourced and corporate sales points.
- Involvement in various ATL and BTL activities conducted by the bank.
- Constant interaction and inputs for process improvement with various internal and external stake holders.
- Mentoring and training the new talent pool of the company.
- Liaise with the credit and risk team for HNI and sensitive cases of the entire team.
Citibank India
Senior Corporate Sales Associate
03.2020 - 12.2022
Job overview
- Corporate Sales Associate handling/managing the key account portfolio, contributing to the highest NRV for Citi.
- Introduce Citi products and services to existing payroll account holders.
- Responsible for increasing balance sheet each quarter for assigned portfolio.
- Monitor sales forecasts against annual benchmarks and conduct market research on competitor product suites.
- Work with product, telemarketing, and marketing teams to identify initiatives and products that help attract new customers to the bank.
Kotak Mahindra Bank
Assistant Acquisition Manager
06.2018 - 03.2020
Job overview
- Acquiring new customers (NTB) through personal external efforts for salary accounts, bank cross-sell products.
- Customers from a small ownership, trust, association, corporation, and business to build a relationship with the bank.
- Considering and resolving client complaints/requests within the framework of the TAT.
- Master the assigned responsibilities and develop the skills to manage them effectively and efficiently.
- Ability to handle volumes and be familiar with single and batch processing team management and leadership development.
- Obtaining a new payroll account for payroll relationships by submitting payroll offers to top management and decision makers.
- Knowledge of AML and penalties for fair trade.
- Know and follow the bank's policies, procedures, and sourcing guidelines.
Axis Bank
Business Development Executive
08.2016 - 02.2018
Job overview
- Marketing cold calls and converting customers through presenting product offerings.
- Responsible for sales of corporate payroll products, cross-insurance sales.
- Team player, efficient worker, organized and goal-oriented approach.
- Develop and maintain successful customer relationships.
- Ability to coordinate meetings with clients.
Education
Uttarakhand Technical UniversityDehradun, India
B.Tech from Electronics & Communication
01-2015
Janardan Rai Nagar Rajasthan Vidyapeeth (Deemed-to-be University)Udaipur, India
Diploma from Electronics & Telecommunication
01-2010
Skills
Core competencies
Client relationship management
Strategic planning and execution
Revenue optimization
MIS analysis and reporting
Team oversight and development
Project oversight and execution
Conflict negotiation skills
Business growth strategies
Lead conversion tactics
Market intelligence gathering and analysis
Competitor activity monitoring
Technical proficiency in software tools
Microsoft Office applications expertise
Certification
IRDA (The Insurance Regulatory Development Authority of India)
Accomplishments
- Recognized as Best Performer – Kotak General Insurance, January 2019 | Kotak Mahindra Bank
- Awarded for Outstanding Contribution in Insurance Policy Sales during Q2 2022 | Citi Bank
- Awarded for Outstanding Performance in AXIS Direct, October 2025 | Axis Bank
FOLLOW ME
https://www.linkedin.com/in/anujgupta515/
Timeline
Business Development Manager
Axis Bank
03.2023 - Current
Assistant Manager
Citibank India
01.2023 - 02.2023
Senior Corporate Sales Associate
Citibank India
03.2020 - 12.2022
Assistant Acquisition Manager
Kotak Mahindra Bank
06.2018 - 03.2020
Business Development Executive
Axis Bank
08.2016 - 02.2018
Janardan Rai Nagar Rajasthan Vidyapeeth (Deemed-to-be University)
Diploma from Electronics & Telecommunication
Uttarakhand Technical University
B.Tech from Electronics & Communication