

With over five years of experience at DeHaat, I currently serve as AVP for the Perishables India business. My professional journey includes roles in renowned start-ups, major industrial setups, and consulting, where I contributed to PnL , sales operations management, business strategy, and supplier relationship management. With a mission to enable impactful outcomes, I am dedicated to fostering collaboration and delivering value in dynamic environments.
1. P&L leader managing a ₹100+ Cr annual business, with end-to-end ownership of revenue, margin, working capital, supply chain and commercial outcomes.
2. Led a strategic business rationalisation from ₹150+ Cr to ₹100+ Cr revenue, significantly improving quality of revenue and profitability.
Improved CM1 from ~1% to ~8% and transformed CM2 from -10% to +3%, delivering a fundamental turnaround in business economics.
3. Reduced Cash Conversion Cycle (CCC) from 65 days to 8 days, materially improving working-capital efficiency and cash generation.
4. Extensive expertise across the fresh produce value chain, spanning sourcing, procurement, category management, supply planning, distribution and B2B sales across categories like imported fruits, banana, apples, pomegranates, ginger, green chilli, grapes, onion, potato, garlic, processing-grade tomatoes and litchis.
5. Established strong relationships across major agricultural sourcing belts and leading wholesale mandis, enabling competitive sourcing, supply assurance and market intelligence. Strong network across top wholesale mandis and sourcing ecosystems in India. Established relationships with institutional buyers across Quick Commerce, E-commerce, Modern Retail and HoReCa.
6. Experienced in building and managing the complete farm/source-to-institutional-buyer value chain.
7. Leveraged workflow automation and technology platforms such as Kissflow to streamline trade processes and improve operational governance.
Implemented process improvements focused on trade efficiency, transaction visibility, workflow automation and reducing operational leakages.
1. Ownership of an international trial-class conversion engine, spanning operations, partner management, CX, analytics, and training.
International operations: US, UK, Australia and New Zealand
2. Partner management: Concentrix and other support partners aiding Trial-class completion: Teacher/student support via voice, chat and IVR
3. Focussed on customer experience: CSAT and service-quality metrics
4. Used data and analytics to quantify sales-funnel impact: Trial class as the first conversion milestone in the coding-programme funnel, Lead-generation funnel qualification based on trial completion behaviour.
5. Capability building: Training programs for internal and partner support teams.
6. Cross-functional leadership: Working with internal subject-matter experts and external BPO teams
1. Owner of Sourcing & On-boarding BAU Metrics & Compliance (North and South 1.x to 4.x Cities)
2. Maintenance of Cost Per Hire within targeted levels.
3. Monthly requirement- capacity-feasibility planning with all cities.
4. Sourcing channel management through planning mix of online vs. offline channel usage based on historical performance data, promoting higher LTV: CAC channels
5. Driving cost reduction and reliability
6. Value based on-roll and off-role hiring at city level.
7. Performance management of Fixed salary fleet.
8. Overall responsible for Hiring target vs. achievement for all 1.x to 4.x (North and South cities)
9. BGV Vendor management and BGV Compliance Pan-India.
10. Project management of monetization initiatives of SNOCOE.
11. Led alternate sourcing project charter " Rural Mobilisation Program " with objective of making the channel contribute to 10% of sourcing mix for DE supply.
12. Led team of 10 AMs and 50 Field Recruiters who visited 4x onwards cities/towns, participated in job fairs, did BTL activities for lead generation for DE probables to come to the city of deployment.
13. Networking with Govt. officials , participation in Rozgaar Mela’s , Engagement with Govt. Employment offices , NGO Networks.
14. Manpower supply, payroll and hostel-bike rental Vendor Search, Vendor On-boarding, Vendor management, Contract management, Commercial negotiations.
15. Project reporting.
16. Engage the internal stakeholders (City, Finance, and Legal) and get work done on a daily basis.
17. Directly report to Director Operations.
Top 5 Key Skills: bulk hiring,target planning,target achievement,cost control,vendor management
1. Led the East Zone tertiary team.
2. Handled P&L of Pristyn Care in states of Bihar(Patna), Jharkhand(Ranchi) and Orissa(Bhubaneshwar & Cuttack).
3. Launched Pristyn Care operations in the above mentioned geography by creating a network of 25 partner hospitals, hiring and on-boarding of 11 full-time doctors.
4. Led a 16 member strong team comprising business operations, business development and administration folks.
5. Worked directly with the leadership.
6. Built daily management processes to increase overall efficiency and co-ordination with Central team.
1. Political consultant, Nation with Namo initiative.
2. Part of the national team working for Prime ministerial campaign of Shri Narendra Modi for LS 2019. 3. Served as Project lead for 14 Jharkhand Lok Sabha political constituencies.
4. Led a team of 5 Team leaders, 5 Zonal associates and 29 Field associates.
5. Led gathering of ground intelligence through primary and secondary research and defined baseline that became reference for political actionables.
6. Primary, secondary research and retrospective analysis of the applicable region.
7. Design of region-specific strategy documents (Zone and PC) and assorted political recommendations. 8. Design and execute macro and micro campaigns for key target groups.
1. Strategy promulgation, creation and implementation of Annual Jan Andolan campaign plan for Dept. of Women, Child development and Social Security(Govt. of Jharkhand) 2018-2019 to make good nutrition and nutrition security an agenda of people’s movement.
2. Served as implementation consultant for POSHAN ABHIYAAN to the Directorate, Social Welfare, Govt. of Jharkhand based on a MOU between Tata Trusts and MoWCD, Govt. of India.
3. Reported directly to Principal Secretary and Director at state level.
4. Team Leader of 24 District leads placed under respective District Commissioners.
5. Worked on components like ICT-RTM, Training and Capacity building, Social Change and Behaviour Change and Communication.
6. Having worked with the best officers of the bureaucracy and civil society had a high order learning in Stakeholder management and Emotional intelligence.
7. State and district mapping using ICDS-CAS software for POSHAN ABHIYAAN
8. Preparation of Convergent Action Plans for state, district and blocks.
9. Part of team responsible for Creation of Jharkhand State Convergence Plan 2018-2019 for POSHAN ABHIYAAN
1. Part of major procurement restructuring and transformation exercise and initiatives around 3 key themes i.e., scale, synergy and simplification.
2. Undertook new vendor search, vendor development and supplier relationship management activities for raw material divisions of Tata Steel Ltd. in India for select categories within targeted cost, quality and delivery lead time.
3. Ran supplier relationship management program with 7 strategic vendor partners of Tata Steel Ltd.
4. Lead facilitator in Cross functional teams (Tata Steel and Vendor partner) that undertook projects on productivity improvement, new product development and lean initiatives across the value chain for both Tata Steel ltd. and vendor partners.
5. Ideation facilitator, Project scheduler.
6. Experience in creation of RFPs/RFQs, assessment/evaluation of vendors and bid, vendor negotiations, vendor selection and on-boarding.
7. Led production in the sub-section of 11 seam in Jamadoba Colliery(Degree 3 gassy mine) with 1 Load Haul Dump machine,1 Universal drilling machine, 2 Side Discharge Loaders.
8. Increased production from 270 to 400 Tonnes Per Day.
9. Led team of 75 blue-collar employees(highly skilled) across three production shifts + general shift.
10. Assisted in introduction and stabilisation of Load Haul Dump machine and Universal Drilling Machine in Jamadoba and Bhelatand Collieries.
11. Handled stowing operations in Bhelatand colliery.
12. Assisted in preparation of the Annual Budget, Production Plan, Contingency Plan and 5-year Long-Term Plan of the business unit(Bhelatand Amalgamated Colliery).
13. Undertook Hazard Identification and Risk Assessment exercise in Bhelatand colliery thereby helping in reducing exposure of men and machine to risk prone areas, which positively impacted Lost Time Injury and Lost Time Injury Frequency Rate.
14. Implemented Six-Sigma Project to reduce process variation in blasting operation by Design of Experiment, which reduced specific explosive consumption.
P&L management
Cross functional leadership
Operational Excellence
Customer Experience
Technology amd data led business transformation