Summary
Overview
Work History
Education
Skills
Certification
Hobbies
Languages
Hobby
Timeline
Hi, I’m

Subham Kumar

Performance Marketing Specialist

Summary

Professional Summary

Ability to manage several assignments simultaneously, meet deadlines, flexible in learning and like to work in a competitive environment, stress does not hamper the performance and open to any kind of change with having experience in performance Marketing with 2 yr of experience in DTC brands. Excellent reputation for resolving problems and improving sale for brands.

Worked with Brands like :- TT Bazaar, Almo Man, Bold Care, The Assembly, Cocomo, Dr Vaidya, Pilgrim, Dr. Sheth, Almo, Rajwada Arts, Soulflower, Aya'S, Just Herbs.

Overview

2
years of professional experience
4
Certifications
2
Languages

Work History

Just Herbs
Mohali, Punjab

Performance Specialist
02.2022 - Current

Job overview

  • Create, Manage, Execute & Analyze marketing campaigns across
    channels like Paid Search, Paid Social, Display, Video, Emails, Affiliate, Programmatic, etc.
  • Analyze & Understand user behavior and develop an integrated
    marketing communication strategy & campaigns with the aim of
    acquiring & retaining customers.
  • Manage Marketing Budgets and forecast to deliver an efficient return on investment.
  • Own weekly, monthly, and quarterly business reviews and insights for all Marketing Channels.
  • Optimizing Google campaigns and Facebook campaigns to generate revenue to meet marketing goals
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.

AYA'S
Noida

AYA'S - Performance Marketing Specialist
10.2021 - 02.2022

Job overview

  • Create & implement digital strategies to grow business through Google ads and Facebook Ads
  • Create & implement digital strategies to grow business through YouTube & LinkedIn Ads
  • Manage and organize website and landing pages to meet ROI
  • Optimizing Google campaigns and Facebook campaign to generate revenue to meet marketing goals
  • Using Various tools like analytics, Shopify to analyze drop offs and sales performance
  • Using Connection, Keyword Planner, to make new Aud and keyword Research
  • Maintained Roas Of 9 to 10.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.

Almo – Paid Media Manager
05.2021 - 10.2021

Job overview

  • Create & implement digital strategies to grow business through googles ads and Facebook Ads
  • Manage and organize website and landing pages to meet ROI
  • Optimizing Google campaigns and Facebook campaign to generate revenue to meet marketing goals
  • Using Various tools like analytics to analyze drop offs and sales performance

CX Ventures Private Ltd

Paid Media Executive
09.2020 - 10.2021

Job overview

  • Learned and implemented various Google ads and Facebook Ads strategies for ecommerce platforms
  • Optimizing campaigns for performance delivery
  • Handling multiple Ecommerce clients
  • Creating weekly & monthly performance reports for clients using various web tools and Google analytics
  • Budget optimization for client ads.

Education

Galgotia's University

MBA

University Overview

GPA: 8.6

Pune University

BCA

University Overview

SADANAND INTERMEDIATE COLLEGE

12th Standard

University Overview

RPS School — High School

10th standard

University Overview

GPA: 7.28

Skills

Google AnalyticsSocial Media MarketingMedia PlanningCampaign AnalysisKeyword ResearchAudience ResearchGoogle AdsYoutube AdsFacebook/Instagram MarketingGoogle Tag ManagerGoogle Search Console

Certification

C language

Hobbies

Hobbies

Playing Badminton

Travelling

Cooking Food

Languages

Hindi
Native language
English
Upper intermediate
B2
Hindi
Proficient
C2

Hobby

Hobby
  • Playing Badminton
  • Travelling
  • Cooking Food

Timeline

Performance Specialist
Just Herbs
02.2022 - Current
AYA'S - Performance Marketing Specialist
AYA'S
10.2021 - 02.2022
Almo – Paid Media Manager
05.2021 - 10.2021
Paid Media Executive
CX Ventures Private Ltd
09.2020 - 10.2021
Galgotia's University
MBA
Pune University
BCA
SADANAND INTERMEDIATE COLLEGE
12th Standard
RPS School — High School
10th standard
Subham KumarPerformance Marketing Specialist