ASHA VARMA
Client Success Manager
Bengaluru,KA
Summary
Goal-oriented Client Success Manager adept at promoting customer loyalty and maintaining retention with proactive and hands-on strategies in revenue generation through programmatic, affiliate, social and OEM channels. Effective at giving customers highly positive experiences as primary liaison and company representative. Ready to bring years of experience and take on challenging new role.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Client Success Manager
InMobi
9 2021 - Current
- Build strong internal and external stakeholder relationships to influence product roadmaps, platform strategy, and overall narrative for Inmobi and Glance.
- Manage global client accounts and monthly revenue of $500-800K.
- Lead performance marketing across multiple platforms, including ON Device, DSP, GLANCE, and non-programmatic affiliates for clients like MMT, Goibibo, Glowroad, 1mg, PhonePe, Dominos, and Acko.
- Drive client strategies through cross-selling and up-selling, using data-driven insights, achieving 25% MOM growth for accounts like MMT and Dominos.
- Proactively resolve client issues and manage expectations.
- Provide daily data and insights reporting to optimize client performance.
- Proficient in major Mobile Measurement Platforms (MMPs).
- Collaborate with cross-functional teams to create innovative, client-centric strategies for business growth.
- Assist clients with strategic processes and tools to meet their objectives.
Manager - Partnership and Performance Marketing
Grabon
11.2017 - 08.2021
- Led a team of 5 and Developed strategic alliances and partnerships, including monetized and barter deals.
- Managed affiliate marketing, growth, and social campaigns for top brands.
- Increased performance by overseeing daily activities and mentoring team members.
- Handled key clients like Uber, Swiggy, Medlife, Nykaa, McDonald's, Qatar Airways, and Pharmeasy, generating $200K in monthly revenue.
- Controlled costs to maintain budget and boost profits.
- Ensured end-to-end campaign delivery and optimization.
- Implemented strategies to enhance campaign visibility and conversion.
- Proficient in managing networks, agencies, publishers, and influencers.
- Skilled in campaign metrics: CPM, CPI, CPC, CPA, CPV.
- Managed platforms like Appsflyer, Branch, Singular, Kochava, and Google Analytics.
- Expert in end-to-end coupon operations.
Listing Specialist - Merchant Services
04.2014 - 06.2016
- Integrating seller content onto Amazon platform via standard item creation templates, collaborating with global Business Teams
- Incorporating external content onto Amazon websites using internal content creation templates
- Improving existing content of high-visibility products on Amazon website
- Assisting sellers in gathering requirements and developing tools/processes for seamless integration with Amazon
- Supporting On-boarding team in understanding and implementing complex integration tools.
Integrity Specialist
10.2013 - 04.2014
- Ensuring Facebook content adheres to platform policies, improving user experience
- Building advertiser confidence in Facebook while maintaining integrity and standards
- Conducting accuracy testing and training new team members.
Digital Specialist / Merchant Services
04.2011 - 09.2013
- Troubleshooting technical issues with digital content across various devices including Kindle, Android, iOS, Xbox, PS3, etc
- Logging tickets for policy-violating digital content on the website and resolving issues promptly
- Identifying and addressing fraudulent or policy-violating customers, initiating investigations as necessary
- Enforcing website policies for application developers and sellers
- Implemented successful Kaizen activity resulting in effective website changes.
Education
Bachelor of Science - Electronics Technology
Osmania University - Wesley Degree College
Hyderabad, India 04.2008 - 04.2011
High School Diploma -
Kendriya Vidyalaya
Hyderabad, India 04.2006 - 04.2008
Skills
- Stakeholder relationships
- Growth Strategies
- Client Relationship Management
- Deadline-oriented
- Upselling strategies
- Revenue Generation
- ROI understanding
- Affiliate CRM's [ Sales Force ]
- MMP's
- Tracking and integrations
- Programmatic Buying
Awards
- Amazon MVP Award, Showcasing core values of the company in everyday work.
- Star Player, Exceeded expectation in terms of productivity
- GrabOn Spot Award, For closing value propositions.
- MVP of the Quarter Awards, For reaching targets and thinking out of the box.
- Best Team Award, For the year 2019-2020
- Inmobi Emmy Award, For extraordinary work for the financial year 2023-2024
Timeline
Manager - Partnership and Performance Marketing
Grabon
11.2017 - 08.2021
Listing Specialist - Merchant Services
04.2014 - 06.2016
Integrity Specialist
10.2013 - 04.2014
Digital Specialist / Merchant Services
04.2011 - 09.2013
Bachelor of Science - Electronics Technology
Osmania University - Wesley Degree College
04.2008 - 04.2011
High School Diploma -
Kendriya Vidyalaya
04.2006 - 04.2008
Client Success Manager
InMobi
9 2021 - Current
Similar Profiles
Gretchen HymanGretchen Hyman
Editorial Director at InMobiEditorial Director at InMobi
Jisha GeorgeJisha George
Head of Account Management - India at InMobiHead of Account Management - India at InMobi
Swagato MondalSwagato Mondal
Tech Lead (Supply-Offline) at InMobiTech Lead (Supply-Offline) at InMobi