Aakash Maurya
Digital Marketing & CRM Specialist
Mumbai
Summary
Digital Marketing Manager with 8 years of experience in creating & executing digital strategies that drive brand growth and maximize ROI. Expert in Paid Digital Marketing campaigns, SEO, Marketing Automations, Content Development & Analytics.
Overview
9
9
years of professional experience
Work History
Asst. Manager - Digital Marketing
Pidilite Industries
09.2022 - Current
- Leading all digital initiatives for Pidilite's two of the biggest brand - Dr. Fixit & Roff. (Digital Media - Branding & Performance campaign, SEO, Website, Digital Creatives, Content & CRM - Martech).
- Managing an yearly digital budget of INR 20 Cr across both brands.
- Developed and implemented digital strategies for Dr. Fixit & Roff to meet the annual revenue goals hence the digital spends on Roff increased by 25% in FY 24-25 as compared to FY 23-24.
- Managing multiple agencies & internal stakeholder on day-to-day basis for media campaigns, social media, SEO, website, digital creatives, content & CRM.
- Increased spends on Performance Marketing for Dr. Fixit by 5X in FY 23-24 and delivered an ROAS of 14 (Increased revenue by 26% as compared to FY 22-23). Optimized digital spends in FY 24-25 by 28% however revenue increased by 11% in FY 24-25.(ROAS improved to 21).
- Improved organic website traffic on Dr. Fixit by 30% & Roff by 75% in FY 24-25 through multiple SEO & new content efforts. Onboarded Content marketing agency for Dr. Fixit & Roff to create monthly content in multiple format (written articles & video content) to overall improve the organic presence.
- Improved organic leads through website on Dr. Fixit by 18% through CRO optimizations.
- Currently in the process of implementing Martech solution for Dr. Fixit. Responsibilities include liaisoning with internal Digital Experience team, evaluating CRM platforms basis Business objective and evaluating & finalizing agencies for handling Martech campaigns.
- Lead the digital media planning for branding campaigns (Seasonal & Always on campaigns) in conjunction with media agency & traditional media team for Dr. Fixit & Roff to deliver an effective 360° media campaign.
- Lead the project of creating and experimenting new content formats for social media for Dr. Fixit (Instagram Reels). Responsibilities - Finalizing script, conducting PPM, overlooking the shoot & deliveries of the final films.
- Managing monthly social media content & content calendars for Dr. Fixit & Roff.
Account Manager
Madison World
10.2021 - Current
- Co-ordinating with clients on day-to-day basis to understand the campaign objectives, develop overall campaign strategies and delivering results to meet KPI's & goals.
- Leading AOPs for own set of brands, manage and track monthly, quarterly and annually budgets as per the same.
- Spearheading the development of Nicotex Chatbot as a Project manager which involved vendor evaluation, requirement gathering, over looking the implementation, co-ordinating with multiple stakeholders and adhering TAT.
- Working on award winning accounts like Pidilite, Cipla Health Ltd & Raymond Ltd. Handling monthly budgets of more than 2CR.
- Pitch presentations to win media mandates.
Campaign Manager – CRM, Data & Loyalty
VMLY&R India
03.2020 - 10.2021
- Identifying new strategies and ideas to acquire new customers into the program through owned & paid media channels and lead nurturing through CRM techniques. Strategized and developed CRM plans for Colgate India and Abbott India (PediaSure & Ensure).
- Working with different stakeholders to create CRM strategy, new email designs and content calendars.
- Setting up the loyalty practice for Colgate Palmolive India. Loyalty management platform evaluation, selecting the right reward catalogue for the loyalty program.
- Managing automated email campaigns in Salesforce Marketing cloud and SAP Marketing cloud including setup, testing, deployment, and reporting.
Campaign Manager - Performance Marketing
VMLY&R India
09.2019 - 03.2020
- Created media plans and strategies, working and co-ordinating with different publishers to create an overall performance marketing plan.
- Worked on digital marketing campaigns on Google search, Google Display, YouTube campaigns, Facebook Business Manager, Twitter ads, LinkedIn ads & programmatic platforms (3rd Party vendors).
- Worked on brands like IDBI Federal Life Insurance, Swaraj Tractors, Oriflame, The Laughing Cow Cheese India, Cipla (Mamaxpert) & Freedom Guru App for performance and branding campaigns.
- Executed performance campaign (lead generation) on Facebook for Swaraj Tractor which resulted in a revenue of 55X the investment & a conversion rate of approximately 3%.
- Executed branding campaign on Facebook & Instagram for Oriflame which consistently resulted in an engagement rate of above 18% (organic + paid).
- Executed an App install campaign for Freedom Guru App across US Market on Facebook & Google UAC which had an avg. Conversion rate of 23%. Setting up the attribution for Facebook & Google UAC on AppsFlyer.
Marketing Data Analyst
Convonix - Publicis Media
07.2018 - 09.2019
- Worked extensively on Duracell, Honda and MGM for handling their Biddable Campaigns
- Handled multiple projects at a time with end-to-end client servicing right from conceptualization to execution.
- Understanding the client's audience profile and the competitor landscape to come up with effective strategies.
Network Quality Analyst
Media.net - Directi
05.2016 - 07.2018
- Build processes for approving publisher accounts and communicating with publishers prior to on-boarding.
- Analyze very large volumes of data of our publishers to interpret traffic patterns and analyze traffic performance to identify and mitigate abuse.
- Recommend system and processes to the Technology and Product teams to identify fraud.
Education
PG Diploma - Data Science
Upgrad
Mumbai 04.2001 -
Bachelor of Science - Information Technology
SS & LS Patkar College
Mumbai 04.2001 -
Skills
Strategy & Planning
undefinedTimeline
Asst. Manager - Digital Marketing
Pidilite Industries
09.2022 - Current
Account Manager
Madison World
10.2021 - Current
Campaign Manager – CRM, Data & Loyalty
VMLY&R India
03.2020 - 10.2021
Campaign Manager - Performance Marketing
VMLY&R India
09.2019 - 03.2020
Marketing Data Analyst
Convonix - Publicis Media
07.2018 - 09.2019
Network Quality Analyst
Media.net - Directi
05.2016 - 07.2018
PG Diploma - Data Science
Upgrad
04.2001 -
Bachelor of Science - Information Technology
SS & LS Patkar College
04.2001 -
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