Aankeeta Parhi

• Owned end-to-end state-level business and marketing performance for Pizza Hut across Andhra Pradesh and Telangana, working closely with cross-functional teams including operations, digital, and leadership.
• Partnered with internal stakeholders to plan and execute joint growth initiatives, aligning local strategies with national business priorities and brand standards.
• Conceived, executed, and analyzed marketing campaigns and store-level growth initiatives to drive traffic, brand awareness, conversion, and revenue.
• Drove store-specific moments marketing aligned to local occasions and trade-area opportunities, improving visibility and footfalls.
• Planned and executed focused turnaround action plans for challenged and underperforming stores using performance data, root-cause analysis, and targeted interventions.
• Monitored key business KPIs, prepared performance dashboards, and delivered regular business reviews with actionable insights.
• Coordinated closely with operations teams to ensure seamless execution and operational excellence across stores.

Achievement: Recognized as “Best Marketer – Q1” for innovative marketing activations that successfully improved sales performance and footfalls.

• Managed end-to-end account and campaign performance for the brand supporting lead generation, brand visibility, and customer acquisition.
• Worked cross-functionally with sales, digital, and external partners to build and execute marketing plans aligned with revenue goals.
• Conducted market and competitor analysis to identify growth opportunities and optimize campaign effectiveness.
• Owned campaign budgets, performance reporting, and ROI analysis to support leadership decision-making.

• Led in-store branding, promotions, and BTL initiatives to improve customer engagement and conversion.
• Worked closely with operations teams to analyze store performance and implement corrective actions.
• Built strong vendor relationships to ensure timely execution of marketing and merchandising initiatives.

• Managed key accounts and contributed to business growth planning, exceeding quarterly targets by 75%.
• Prepared business and financial reports, monitored KPIs, and supported leadership with insights.
• Executed digital and email marketing initiatives, improving engagement and conversion rate