Aashiq Gesni
Brand Services Manager
Delhi,Delhi
Summary
Enthusiastic Brand Account Manager eager to contribute towards team success through hard work, attention to detail and excellent organizational skills. Recognised consistently for performance excellence and contribution to brand and organisation success. Motivated to learn, grow and excel in marketing.
Overview
3
3
Languages
3
3
years of post-secondary education
6
6
years of professional experience
Work History
Brand Services Manager
FCB Ulka
Gurugram, Haryana
01.2021 - Current
- Working across HUL (FMCG: Horlicks) brands for agency's largest account
- Responsible for managing team of 3 account executives
- Responsible for working closely with Brand Mangers at HUL to develop communication strategy for product launch across Indian markets
- Managing execution and timely delivery of high priority ATL campaigns on key projects for HUL
- Developed scope of work in collaboration with client and agency teams
Senior Brand Services Manager
Mullen Lintas
Gurugram, Haryana
03.2016 - 01.2021
- Sectors and Brands Worked On: Home Appliances & FMEG: Havells, Lloyd, Standard, Crabtree | FMCG: Dabur Honey | Healthcare: QRG Hospitals | Smartphone: Oppo, Gionee
- Responsible for handling all tasks on key brands; from brand briefs to finance related matters to ensure SOP is followed.
- Responsible for handling third-party vendors across jobs, including TVC & print production, AV & Digital film production, Print shoot, 3D creation etc.
- Responsible for working with planning team on brand strategy and supporting them with relevant category information and updates from client and market.
- Worked extensively on various large brand campaigns; from brief development to execution of campaign.
- Responsible for creative briefing and delivery of creatives for digital, print and BTL campaigns.
- Responsible for finance control over brands - from estimation and invoicing to collection of payments.
- Contributing to new business pitches; from supporting planning team to execution of ideas for presentation.
- Exceeded goals through effective task prioritization and great work ethic.
Sales Consultant
Intellio
Delhi, New Delhi
07.2015 - 01.2016
- Responsible for meeting sales target through cold calls, direct selling, and also convincing customers to move from traditional CRM methods to service offered by company
Education
B.Com (H) -
Jamia Millia Islamia
Delhi 08.2012 - 08.2015
Skills
Creative production & management
undefinedAccomplishments
- Was the sole account manager responsible for highly visible and award winning campaigns for Havells, Oppo, Lloyd, Dabur Honey - while reporting to branch head and ensuring timely creative and campaign delivery.
- Documented and resolved finance issues faced by the agency which led to timely and error free finance control on agency's brand accounts.
- Worked with key stakeholders for effective campaign development and delivery while serving as SPOC for various departments both within and outside organizations.
Upskilling and Training
- Like a Boss - Mullen Lowe Lintas Group Leadership Training Program 2019
- DNA - Mullen Lowe Lintas Group Digital Upskilling Program 2020
Timeline
Brand Services Manager
FCB Ulka
01.2021 - Current
Senior Brand Services Manager
Mullen Lintas
03.2016 - 01.2021
Sales Consultant
Intellio
07.2015 - 01.2016
B.Com (H) -
Jamia Millia Islamia
08.2012 - 08.2015
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