Summary
Work History
Education
Skills
Additional Information
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Aashumi Mehta

Aashumi Mehta

Digital Marketer

Summary

Entry-level digital marketer with 3-month performance marketing internship. Strong in marketing analytics with hands-on experience in marketing automation tools, Social Media Marketing and Search Engine Optimization. Quick learner, team player, and enthusiastic about digital marketing. Excited to grow skills and knowledge in the field.

Work History

Performance Marketing Intern

DigitalROI
Pune
01.2023 - 04.2023


  • Assisted in the development and execution of retention marketing campaigns on different channels like email, WhatsApp, SMS, web push, app push, in- apps and popups.
  • Conducted market research and analysis to identify opportunities for campaign optimization and improvement.
  • Analyzed campaign performance data using tools such as Google Analytics, Webengage, Clevertap, Klaviyo, Tellephant, Growlytics and Zoho Campaigns (Zoho Page Sense) to track key metrics and generate insights for campaign optimization.
  • Collaborated with the creative team to develop ad copy and creatives for digital ads.
  • Contributed to the development of email marketing campaigns, including list segmentation, split delivery and A/B testing.
  • Monitored and reported on campaign performance to internal stakeholders.
  • Assisted in the preparation of client-facing campaign reports and presentations.

Education

Advanced Certificate - Digital Marketing And Communications

MICA- The School of Ideas
UpGrad
08.2022 - Current

Diploma - Fashion Designing

Institute of Design And Technology
Surat, Gujarat
08.2015 - 07.2016

Bachelor of Commerce - Commerce And Accounting

Veer Narmad South Gujarat University
Surat, Gujarat
08.2011 - 04.2015

Skills

    Performance marketing

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Additional Information

As a digital marketer, I'm passionate about driving growth and success. With 7 years of experience in fashion design, I have developed strong project management, creative problem-solving and communication skills. During a 3-month performance marketing internship, I gained hands-on experience in marketing analytics and achieved valuable knowledge. I'm excited to apply my marketing knowledge and transferable skills to help businesses succeed in the digital world.

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Aashumi MehtaDigital Marketer