Vikas Kashyap
New Delhi
Summary
Dynamic MBA graduate with expertise in analytics & digital marketing. Proven track record in optimizing campaigns for renowned brands. Eager to drive impactful results in media performance analysis.
Overview
26
26
years of post-secondary education
4
4
Certifications
Work History
Performance Marketing Intern
BOMBAY SHAVING COMPANY
Gurugram
06.2023 - 08.2023
- Contributed to success of renowned brands (Colgate, Durex, Enamor) by actively participating in end-to-end planning, execution, and optimization of digital marketing campaigns
- Managed pay-per-click (PPC) advertising, overseeing budget allocation and consistently optimizing campaigns for maximum effectiveness. Customer reach increased by 12%
- Monitored key performance metrics, conducted data-driven analyses, and provided actionable insights to enhance overall campaign performance
- Demonstrated adaptability and problem-solving skills in dynamic field of digital marketing, contributing to continuous improvements and positive results.
- Completed research, compiled data, updated spreadsheets, and produced timely reports
Education
Master of Business Administration - Marketing
DELHI TECHNOLOGICAL UNIVERSITY (FORMERLY DCE)
New Delhi 04.2001 - 05.2024
Bachelor of Computer Application - Computer And Information Sciences
BABU BANARASI DAS UNIVERSITY
Lucknow, India 08.2017 - 05.2020
Skills
PPC
R
Power BI
Google Analytics
Google Sheets
Looker Studio
Canva
Microsoft Office - Advanced Excel
Word
PowerPoint
Documentation
Data Analysis
Product Management
Google ads
Performance Marketing
SEO
PPC
Websites
Certification
Product Management , Udemy
Projects
Superstore sales data analysis using Power BI -
Developed Power BI sales dashboard, integrating trend analysis, category optimization, and geographic targeting for enhanced decision-making.
Applied forecasting techniques to predict 15-day sales, demonstrating proficiency in predictive analytics for proactive business planning.
Understanding Consumer Perceptions Towards Organic Products -
Designed and administered a questionnaire to gather insights from respondents.
Analyzed data using various statistical methods including descriptive, comparative, and correlation analysis.
Identified key factors influencing consumer attitudes and behaviors towards organic products.
Provided actionable insights to inform marketing strategies and promote sustainable consumption practices.
Timeline
Product Management , Udemy
02-2024
Business Analytics, Udemy
08-2023
Data Analytics, Coursera
08-2023
Performance Marketing Intern
BOMBAY SHAVING COMPANY
06.2023 - 08.2023
Advanced Excel, Udemy
10-2022
Bachelor of Computer Application - Computer And Information Sciences
BABU BANARASI DAS UNIVERSITY
08.2017 - 05.2020
Master of Business Administration - Marketing
DELHI TECHNOLOGICAL UNIVERSITY (FORMERLY DCE)
04.2001 - 05.2024