Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Interests
Timeline
Generic

Aayush Srivastava

Gurugram

Summary

With over five years of experience in product management, I have a proven track record of driving product strategy and innovation. My expertise in leading cross-functional teams to deliver impactful products aligns with my passion for creating solutions that meet user needs and business goals.

Overview

6
6
years of professional experience

Work History

Senior Product Analyst

Policybazaar
Gurugram
11.2021 - Current
  • Developed and implemented product strategies to ensure maximum customer satisfaction.
  • Facilitated user acceptance testing to validate product features and identify issues prior to launch.
  • Assisted in the development of pricing strategies based on market research and cost analysis.
  • Collaborated with cross-functional teams to ensure the successful launch of new products.
  • Participated in usability testing sessions with customers to assess the effectiveness of designs.
  • Conducted market research to evaluate competitor products and pricing structures.
  • Determined best methods to meet research objectives and produce useful data.
  • Implemented quality assurance processes to ensure accuracy of data used in product
  • Supported senior product managers in roadmap planning and execution, development.
  • Leads the strategy, planning, delivery, marketing, and in-life optimization of General Insurance Products, such as Commercial Lines and Home.
  • APIs Integration: Leading Claim Portal of PBPartners.
  • Facilitated cross-departmental communication to align product development with marketing, and sales strategies.
  • Managed the product backlog and prioritization, ensuring alignment with strategic business goals.
  • Participated in agile development processes, contributing to sprint planning and review meetings.
  • Conducted comprehensive market research to identify trends and opportunities for product enhancements.
  • Implemented GA and MS Clarity on Customer Journeys

Business Analyst Manager

Care Health Insurance
Gurugram
10.2019 - 11.2021
  • Performed daily, weekly, and monthly reviews and analyses of current processes using operational metrics and reports.
  • Developed reports using SQL queries to track progress against key performance indicators.
  • Aligned business strategies and objectives with the capabilities and constraints of business IT systems.
  • Managed products like NotifyVisitors, Gupshup, SmartTech, CDN, LMS, etc.
  • Analyze key metrics of the product (pageviews, bounce rate, time on site, etc.) using Google Analytics and Adobe Analytics.
  • Take feedback from the relevant audience, and generate actionable insights.
  • Analyzed and designed the customer engagement journey for existing customers.
  • Responsible for conversion rate optimization using A/B testing and heatmaps.
  • Chosen to present plans in monthly governance meetings with our MD and other stakeholders.
  • Planned, scheduled, and acted as an approval point for sending any communication.
  • Build wireframes, SDLC, and BRDs, FRDs for complete projects.
  • Proficiency in working with tools like Postman, SoapUI, JIRA, KANBAN, MS Outlook, Word, PowerPoint, and Excel.
  • Created several projects on CDN to stop bot mitigation, such as Honeypot, AWS WAF, and Bot Mitigation.
  • Understanding the business problem and the needs of the business for effective solutions.
  • Writing release notes for new ECRs and defect fixes.

Education

Masters of Computer Application -

Lovely Professional University
Jalandhar, Punjab
05-2020

Bachelors of Computer Application -

Lovely Professional University
Jalandhar, Punjab
05-2018

Skills

  • Product strategy
  • User acceptance testing
  • Market research
  • Agile methodology
  • Customer journey mapping
  • Pricing strategy
  • A/B testing
  • Project management
  • Effective communication
  • Adaptability
  • Marketing analytics
  • Product roadmapping
  • Self motivation
  • BRD, wireframing
  • Team collaboration

Accomplishments

  • Led the successful launch of a claims portal, data integration platform, and significantly increased the adoption with a very good closure turnaround time
  • Implemented a CSAT at the Claim portal, improving customer satisfaction scores by 20%
  • Developed a new online customer journey for the Commercial Line LOBs, leading to a 20% increase in transaction leads versus bookings conversions
  • Developed an offline tool for handling the under-issuance policies with higher efficiency and accuracy

Languages

English
First Language
English
Advanced (C1)
C1

Interests

  • Passionate about leveraging technology to transform the fintech industry, driving efficiency, and accessibility
  • Dedicated to continuous improvement and efficiency in product development through agile methodologies
  • Committed to creating products that provide exceptional user experiences, meeting, and exceeding user needs

Timeline

Senior Product Analyst

Policybazaar
11.2021 - Current

Business Analyst Manager

Care Health Insurance
10.2019 - 11.2021

Masters of Computer Application -

Lovely Professional University

Bachelors of Computer Application -

Lovely Professional University

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Aayush Srivastava