ABDUL RAFI SHEIK
Hyderabad
Summary
I am an experienced business development professional with over 8 years in sales and marketing, adept at driving teams toward success. I have a solid record of generating revenue across multiple campaigns, notably in the educational sector. Skilled in managing large teams and implementing strategic initiatives, I thrive in challenging environments, and I am committed to helping my company succeed with a proven track record in Edu Tech & Banking & Insurance Industry, adept in business development and strategic sales planning. Excelled in leading diverse teams to achieve over 38 crores in revenue through innovative campaigns and meticulous market research. Skilled in negotiation and critical thinking, consistently surpassing sales targets by fostering client relationships and driving team performance. Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth.
Overview
10
10
years of professional experience
Work History
Senior Manager
Upgard
Hy
11.2025 - Current
- Championed process improvements, enhancing workflow and resource allocation efficiency.
- Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Sales Manager
Home lane
Hyderabad
01.2025 - 10.2025
- Developed sales strategies to enhance customer engagement and revenue growth.
- Led a team of sales representatives to achieve monthly targets and drive performance.
- Conducted training sessions for staff on product knowledge and sales techniques.
- Monitored sales metrics to evaluate team performance and adjust strategies as needed.
- Maintained accurate records of all transactions between customers and company representatives.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Enhanced sales volume through skilled support to both new and inactive customers.
Senior Business Development Manager
BYJUS
Bangalore, Hyderabad
01.2021 - 12.2023
- Led a team to achieve the highest WRPS for AAKASH Campaign in India, collaborated on special campaigns, and maintained a low refund percentage.
- Driven a team size of 12 associates and generated admissions count of 238 with the revenue 5 crores and 80 lakhs in individual contribution apart from that as a Manager generated a revenue of 2.4 crores with the admissions of 113 of Integrated admissions of JEE, NEET and long-term for Vijayawada, Rajahmundry and Vishakhapatnam branches in Andhra Pradesh.
- Spearheaded the design and implementation of a sales training module in India, achieving a 50% trainee-to-associate conversion rate. This initiative led to a significant 25% expansion at the national level across various business units, including Upgrades, JEE/NEET, and K8/K12.
- Led a team to achieve INR 18 Cr+ revenue annually, optimized sales process, and reduced cancellations from 25% to 10%.
- Achieved Weekly Sales Targets of INR 150k+ Per Salesperson.
- Designed and implemented a successful sales training module, Achieved a 50% trainee-to-associate conversion rate.
- Converted 35% free subscribers to paid subscribers, leading to a 17% increase in revenue.
- Achieved a 63% trainee-to-associate conversion rate.
- Organized regular team meetings for sharing best practices, discussing challenges, and fostering collaboration among peers.
- Implemented innovative sales training, significantly enhancing team outcomes and performance.
- Achieved highest WRPS in India for 8 months as Senior Manager.
- Generated substantial revenue while overseeing a team of associates focused on JEE and NEET admissions.
Senior Agency Manager
Aditya Birla Health Insurance Ltd
Vijayawada, Guntur
06.2020 - 12.2020
- Led a sizable team of 27 Agents and 3 Agency managers to exceed revenue expectations within a limited timeframe.
- Generated revenue of 1.8 crores in 6 months of Family floater, Individual, Personal accidental, Critical illness, Senior citizen plans.
- Demonstrated exceptional leadership by mentoring agents on best practices and client service.
- Negotiated key partnership agreements that expanded the agency's market reach by 35%.
- Implemented advanced training programs resulting in a 30% increase in team performance metrics.
- Effectively strategized and defined financial targets to align team efforts towards success.
- Redesigned the agency's marketing strategy, leading to a 40% rise in brand visibility.
- Revolutionized training methodologies that substantially improved team capabilities.
- Transformed the agency's marketing approach to bolster brand visibility and market engagement.
- Successfully forged strategic partnerships, enhancing the diversity of service offerings.
- Led a team to exceed revenue targets consistently, achieving 120% of sales goals over a year.
Senior Relationship Manager
Bajaj Allianz Life Insurance
Vishakhapatnam, Vijayawada, Rajahmundry
11.2019 - 05.2020
- Handling Team of 5 managers and 16 executives, Generated 1.92 crores of Life Insurance in six months.
- Successfully managed a diverse client portfolio, conducting regular reviews to identify new sales opportunities and enhance client satisfaction.
- Managed high-net-worth client relationships to drive significant insurance sales.
- Implemented strategic initiatives resulting in a 25% increase in client retention rates.
- Supervised a team of managers and executives, ensuring harmonized operations across three branches.
- Delivered impressive revenue results in a competitive insurance landscape.
- Focused on training and mentoring, fostering a skilled workforce.
- Prioritized ethical standards in business, nurturing robust client relationships.
Deputy Manager
HDB Financial Services
Hyderabad
07.2016 - 11.2019
- Led a team of 16 junior officers and generated the revenue of 4 crores 15 lakhs in an annual cycle, Generated revenue of 14 crores in the span of 3 years.
- Directed a diverse team of junior officers, driving impressive sales performance.
- Received two awards in the two years of span with HDFC of key sales and key to success of HDFC growth of 59% in TPP.
- Generating revenue for HDFC LIFE, MAX LIFE, HDFC ERGO, ADITYA BIRLA HEALTH, TATA AIA LIFE on the contribution 25% for every business domain.
- Virtual Relationship with customers by providing services and sales.
- Generating sales of TPP products like life, General, Health Insurance.
- Actively acquiring new customers through various channels like sales calls, networking, and marketing initiatives.
- Executed various customer acquisition strategies to bolster revenue growth.
- Focused on continuous improvement through coaching and developing team capabilities.
- Implemented measures to dramatically lower cancellation rates, ensuring stable revenue streams.
- Reduces the cancellation rate to 2.5% from 7.3% of Annual basis of 4 crore revenue.
Education
Masters - Business Analytics
Roosevelt University
Chicago, USA12.2024
Masters - Business Administration
Nimra Institute of Management
Vijayawada, AP, INDIA06.2016
Bachelor - Commerce
Priyadarshini College
Khammam, TG, INDIA05.2014
Skills
- Sales Management and Strategy
- Revenue Generation
- Channel Sales
- Sales Metrics Reporting
- SalesForce
- Sales Negotiations
- Data Analysis
- Business analysis
- Business Strategy
- Business management
- Business to Business
- Business to Customer
- Product Training
- Data Driven Decision Making
- Problem Solving and Decision Making
- Lead Generation
- Forward Planning and Strategic Thinking
- Team Leadership
- People Management
- Team Mentoring
- Cross Functional Leadership
- Relationship Building
- Client Relationship Management
- Recruiting
- Team management
Accomplishments
• AWARDED HAS KEY PLAYER IN TPP SALES FROM HDFC LIFE.
• AWARDED HAS MANAGER OF THE YEAR BY HDB FINANCIAL LTD.
• AWARDED HAS OUTSTANDING PERFORMANCE IN TPP BY HDFC LIFE.
• REVENUE MAGNET BY BYJUS IN UPGRAD CAMPAIGN.
• SALES TYCOON BY BYJUS IN AAKASH CAMPAIGN.
• STOOD TOP PERFORMER BY BYJUS.
• AWARDED HAS ROOKIE AWARD IN HOME LANE FOR ACHIEVING 118 % TARGET FOR THE QUARTER .
• AWARDED HAS MANAGER OF THE YEAR BY HDB FINANCIAL LTD.
• AWARDED HAS OUTSTANDING PERFORMANCE IN TPP BY HDFC LIFE.
• REVENUE MAGNET BY BYJUS IN UPGRAD CAMPAIGN.
• SALES TYCOON BY BYJUS IN AAKASH CAMPAIGN.
• STOOD TOP PERFORMER BY BYJUS.
• AWARDED HAS ROOKIE AWARD IN HOME LANE FOR ACHIEVING 118 % TARGET FOR THE QUARTER .
Projects
Aakash Campaign, 01/01/21, 03/31/22, Successfully managed the Aakash campaign, leading a team to achieve over 238 admissions for JEE and NEET, resulting in remarkable revenue generation. Upgrades Campaign, 04/01/22, Executed the Upgrades campaign, managing a team of 9 BDA's and exceeding revenue goals by generating 2.7 crores in 9 months.
Sales Strategies
- Identifying key closers within the team
- Comprehending customer needs and instilling a sense of urgency
- Effectively managing the sales pipeline
- Exhibiting strong communication skills
- Inspiring and motivating the sales team
- Strategically breaking down targets to ensure successful achievement
- Making significant individual contributions to the sales efforts
- Conducting regular follow-ups and optimizing lead utilization
Websites
Timeline
Senior Manager
Upgard
11.2025 - Current
Sales Manager
Home lane
01.2025 - 10.2025
Senior Business Development Manager
BYJUS
01.2021 - 12.2023
Senior Agency Manager
Aditya Birla Health Insurance Ltd
06.2020 - 12.2020
Senior Relationship Manager
Bajaj Allianz Life Insurance
11.2019 - 05.2020
Deputy Manager
HDB Financial Services
07.2016 - 11.2019
Masters - Business Analytics
Roosevelt University
Masters - Business Administration
Nimra Institute of Management
Bachelor - Commerce
Priyadarshini College