Balasubramaniyan K
Experienced Sales Leader
Chennai
Summary
Results-driven professional with 8 years of experience in credit card services and 4 years in telecom sales.
Demonstrated success in developing and leading a high-performing team of 4 Managers,350 Sales Executives, alongside 3 Relationship Managers and 14 Team Leaders.
Expertise in managing complex sales and distribution networks, with a focus on channel and direct sales strategies that optimize performance and drive revenue growth.
Overview
12
12
years of professional experience
Work History
Senior Manager
Kotak Mahindra Bank
04.2025 - Current
- Managed a team of 30+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Developed training programs to improve team performance and skill sets.
- Mentored junior managers to strengthen leadership capabilities within the team.
- Identified and pursued new business opportunities to expand market presence and revenue streams.
- Establish excellent working relationships and partnerships with PVR and IOCL.
- Delivering on volumes ( Accounts ), COA, and defined profitability metrics
- Maintain adequate number of feet on street in the city
- Monitor Sales Executives efficiency in terms of productivity
Manager – Area Sales
SBI Card
03.2018 - 03.2025
- Executed plans to enhance open market opportunities, leading to revenue growth.
- Built DST team from ground up, leading to 1250 accounts.
- Onboarded and Handled DSA’s and built them from ground up, leading to 1400 accounts and made them profitable ROI.
- Mentoring a team of 150 people with 4 Managers for selling SBI Credit Cards through co-brand partnership, open market channel, and point of sales.
- Identifying new sourcing opportunities in the market
- Establish excellent working relationships and partnerships with key stores and malls.
- Guiding a team of Area Managers,Sales Executives, Relationship Executives, Relationship Managers, and Back check executives
- Monitor Sales Managers efficiency in terms of productivity
- Achieved 120% of target month on month.
- Achieved 130% of the premium target month on month.
- Recognized as Best Employee of the Quarter (Oct-Dec).
Channel Sales Manager – B2B Data
Bharti Airtel
06.2016 - 03.2018
- Developed and executed channel sales strategies to enhance market penetration and revenue growth.
- Cultivated relationships with key partners to drive collaborative sales efforts and maximize ROI.
- Analyzed market trends and competitive landscape to inform strategic decision-making and positioning.
- Led cross-functional teams to implement initiatives that improved channel performance and efficiency.
Executive– Sales
Act Fibernet
12.2014 - 06.2016
- Drive Direct Sales, Profitability and Gross Margin Growth in the territory
- Handling the customer in a direct contact for all his queries and issues and solve them to generate more business through his referrals
- Achieved 120% of target month on month
- Awarded best Performer FYI 15-16
Relationship Manager-B2B
Bandwidth
11.2013 - 12.2014
- As a RM, my primary task was to handle a set of 120 corporate accounts and managing sales,collection,Retention.
- Cultivated strong client relationships to enhance satisfaction and retention.
- Led strategic account management initiatives to drive revenue growth.
- Analyzed customer feedback to develop targeted solutions and improve service delivery.
Education
Bachelor of Technology - Information Technology
VELTECH MULTITECH ENGINEERING COLLEGE
Skills
Channel Sales Management (DSA / DST / BTL)
Team Leadership, Training & Performance Management
Credit Card & Retail Asset Sales Expertise
Strategic Planning
Key Account Management & Relationship Building
Cross-Selling Strategy
Data-Driven Sales Planning & MIS Reporting
Recruitment, Mentoring & Team Productivity Enhancement
Revenue Generation & Cost Optimization
Partner / Merchant Tie-ups & Alliances
Customer Acquisition & Retention Strategy
Territory Planning & Competition Mapping
CRM Utilization & Sales Forecasting
Timeline
Senior Manager
Kotak Mahindra Bank
04.2025 - Current
Manager – Area Sales
SBI Card
03.2018 - 03.2025
Channel Sales Manager – B2B Data
Bharti Airtel
06.2016 - 03.2018
Executive– Sales
Act Fibernet
12.2014 - 06.2016
Relationship Manager-B2B
Bandwidth
11.2013 - 12.2014
Bachelor of Technology - Information Technology
VELTECH MULTITECH ENGINEERING COLLEGE