Abhijit Barot

Led a strategic marketing transformation for a global workforce solutions brand, overseeing platform migrations, playbook development, and multi-channel campaign execution across the US, UK, Europe, and APAC.

• CRM Migration (D365 to HubSpot): Managed the full migration from Microsoft Dynamics 365 to HubSpot, ensuring clean data transfer, system continuity, and adoption across global teams.
• HubSpot Instance Migration: Subsequently led a HubSpot-to-HubSpot instance migration, consolidating regional environments into a unified, scalable platform architecture.
• Marketing & Sales Playbook: Collaborated with C-suite stakeholders and regional teams across the US, UK, Europe, and APAC to define requirements and co-create a comprehensive Marketing and Sales Playbook, standardising processes and messaging globally.
• HubSpot Overhaul: Restructured CRM architecture including workflow automation, lead scoring, segmentation, and a global data cleanse to eliminate duplicate records and establish a single source of truth.
• MarTech Integration: Unified HubSpot with ZoomInfo, LinkedIn Sales Navigator, and GA4, enabling seamless data flow and stronger sales and marketing alignment.
• Performance Reporting: Defined 13 core KPIs and created dashboards delivering real-time, drill-down reports by region, channel, and campaign for executive stakeholders.
• Paid Media & Brand Protection: Restructured LinkedIn campaigns by region, persona, and funnel stage; launched Google branded search ads.
• Content & Audience Growth: Developed a unified content calendar integrating SEO/AEO themes and regional priorities, growing LinkedIn followers by 2,000+ in six months.
• High-Impact Campaigns: Oversaw Guidant's £700,000 Raconteur initiative, driving significant brand visibility and engagement at scale.

Directed integrated digital marketing operations for a portfolio of 10+ international clients spanning the UK, USA, and APAC, managing a cross-functional team of 11 specialists. Oversaw end-to-end campaign execution across SEO, PPC, email, and social media for B2B and product-focused brands in sectors including healthcare, clothing, staffing & recruitment, and marketing agencies.

• Translated data analysis and performance metrics into strategic recommendations that consistently improved ROI and client retention.
• Acted as the primary strategic partner for clients across varied industries, ensuring marketing efforts were tightly aligned with their commercial objectives.
• Built a culture of excellence through structured mentoring, performance coaching, and team development initiatives.

• Managed online content using best practices in SEO to improve search rankings.
• Analyzed website traffic and user behavior to optimize marketing efforts.
• Improved user experience by implementing changes in response to A/B testing results.
• Planned websites and applications to best showcase multimedia.
• Partnered with technical teams to align designs with hosting and site performance capabilities.
• Coordinated evaluations making best use of available budget and resources.
• Improved web design and usability through UX testing.
• Developed graphics for site pages following branding guidelines and best practices.
• Devised Test Driven Development (TDD) plans to expand existing capabilities.
• Created innovative websites with animations, audio and video displays.
• Developed and implemented digital marketing strategies for various campaigns.

• Managed lifecycle aspects of strategic marketing communications and campaigns, achieving against bespoke delivery targets.
• Analysed user behaviours to develop targeted engagement strategies for enhanced customer journeys.
• Used Facebook, Instagram and YouTube to promote products and events.
• Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
• Set budget and monitored expenses to run profitable department.