Abhijit Kadam

• Leading the Account Management team in this start-up ecosystem.
• Drove digital transformation and creative innovation inspired from data-driven strategy within the organization, leveraging emerging technologies to streamline workflows, improve communication channels, and enhance overall productivity.
• Responsible for managing and growing multiple B2B2C brands & businesses of Reliance Industries Limited and Paragon in their marketing efforts.
• Collaborated with cross-functional teams to drive process improvements and innovation.
• Delivered consistent revenue growth by identifying new business opportunities and expanding client relationships.

• Solely responsible for business administration and steady growth of the 3rd largest Retainer client for the Mumbai office, the role expected me to conceptualise and execute integrated communication, ATL campaigns and BTL creatives for Bajaj Electricals, supported by Email Marketing and Social Media presence.
• Was also responsible for some of the other clients like Volkswagen, Jio BP and more in Mumbai office.

Key Responsibility Areas:

• Brand Management - To manage different product categories and verticals of Bajaj Electricals by offering creative communications and mapping their business journey.
• Creative Development - Involvement in strategic planning, deriving insights, creative briefing, making client presentations and working on client's feedback.
• Business Development - To pitch for new brands and retain sustainable businesses by nurturing the agency-client relationship.

• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
• Led a team that worked towards all Corporate, Retail marketing, Advertising and Designing initiatives for the BFSI set of clients (Life Insurance Corporation of India (LIC), Union Bank of India and Standard Chartered Bank.)

Achievements at Work:

• Successfully regained the insurance giant of the public sector i.e. LIC as a retainer client for the agency in a multi-agency pitch.
• Single handedly managed Standard Chartered Bank for 7 consecutive years spear heading a consistent business for the agency.
• Worked on '100 years Brand Campaign' for UBI during the last quarter of 2019, to mark their century long existence in the banking sector.