ABHILASH KUMAR RAJAK
Kolkata
Summary
Dynamic Program Manager with extensive experience at Eveready Industries, excelling in MT Sales & Merchandising and Key Account Management. Proven track record in driving new product launches and optimizing operational processes. Skilled in business development and team leadership, fostering strong stakeholder relationships to achieve business goals.
Overview
15
15
years of professional experience
Work History
Program Manager
Love In Store Technologies Pvt Ltd
07.2023 - Current
- Eveready Industries India Ltd.
- Handled pan India MT (modern trade) business execution for Eveready at store level, enhancing product availability and visibility.
- Managed relationships with stakeholders and clients to ensure timely delivery of high-quality services.
- Managed the operational budget, forecasting and allocating resources to meet business goals.
- Led new launches and re-launches, ensuring product availability at outlet level, visibility and freshness, competition analysis, and category management.
- Coordinated new product launches for iron, room heater, and mosquito bat across various retail channels.
- Conducted promotional activities and tracked competition performance at store level to refine sales strategies.
- Handling the National & International accounts such as Metro C&C, Wal Mart, LOTS, Reliance, Spencer’s Hyper, MRL and others Regional Retail.
Program Manager
Love In Store Technologies Pvt Ltd
07.2022 - 06.2023
- Managed Danone's General Trade operations across multiple locations, optimizing performance and execution.
- Handled Pan India GT (General Trade) business execution for Danone at store level.
- Ensured 100% outlet coverage, monitored challenges at outlets, and coordinated with sales team to address issues.
- Monitored manpower status and filled gaps promptly.
- Minimize the no permission outlets of the team.
- Ensure optimum utilization of POSM inside the store.
- Monitor timing of the merchandiser.
- KYC of Lakshya outlets with the help of ASM, SO and DSR.
Area Manager
CPM India Sales & Marketing Ltd
04.2019 - 06.2022
- Managed East & North Region KPC outlets, assisting with Kellogg's product promotions for SAS and Non-SAS.
- Managed the launch of new products according to the company’s strategies.
- Led promotional efforts through team at outlet level.
- Driving the focus SKU of the month at outlets level.
- Collected and provided competitive intelligence.
- Regular & Weekly reporting to Business Head.
- Recruiting & Training of Supervisor and Merchandiser.
- Kellogg’s
RSM
CPM India Sales & Marketing Ltd
07.2016 - 03.2019
- Managed national and international accounts including Metro C&C, Wall-Mart, Reliance Market, MRL, Spencer’s Hyper, and Reliance Retail.
- Handled MT (Modern Trade) business for East, Delhi NCR, and Uttar Pradesh with a team of 300.
- Led new launches and re-launches, managed product availability at the outlet level, ensured product visibility and freshness, conducted competition analysis, and oversaw stock control and distribution management.
- Negotiated with category managers for brand launches, promotional activities, and shelf space, ensuring product availability at outlet level.
- Acted as the primary contact for accounts regarding sales, supply chain, new launches, planning, category initiatives, and commercial strategies.
- Inspected retail and modern outlets to maintain product standards and compliance.
- Recruiting & Training RSE, Supervisor, Merchandiser and Sales Promoters for Modern Trade outlets.
- Proctor & Gamble India
TSOR
Proctor & Gamble India (CPM India Sales & Marketing Ltd)
Hyderabad
06.2014 - 07.2016
- Will be responsible for supply chain management for modern trade business (Cash & Carry Retail Business).
- Managed key accounts for Metro C&C, Wal Mart C&C, and Reliance C&C & ABRL.
- Oversaw customer service delivery, ensuring high satisfaction levels.
- Meetings with customers for replenishment review, master synchronization & sales forecasting.
- Executed incremental SOS selling and extra display strategies to increase store visibility.
- Developed detailed SKU mapping to optimize inventory management.
- People Management, building relationships with internal & external customers.
- Team Management, Recruiting & Training ISM and MM.
Senior Sales Executive
Bimala Spices Food Industries Pvt. Ltd
07.2012 - 06.2014
- Expanded market share in modern trade business through targeted strategies and partnerships.
- Managed key accounts including Metro C&C, Wal Mart C&C, Reliance C&C, Ratnadeep, Heritage, and D Mart.
- Appointed new distributors for GT retailers in Hyderabad region to enhance distribution reach.
- Handled orders efficiently from existing clients to ensure timely fulfillment.
- Managed visual merchandising and executed business promotion activities, including danglers, banners, kiosks, bulk SMS, bulk email, free sampling, and brochures to increase brand visibility.
- Conducted regular inspections of retail and modern outlets to ensure compliance with standards.
- Maintained cordial relationships with purchase departments of modern trade outlets and distributors.
- Recruiting & Training Sales Promoters for Modern Trade outlets.
Business Development Executive
Live Tips Market Research Pvt. ltd
10.2010 - 07.2012
- Acquired new clients through targeted outreach, contributing to revenue growth.
- Achieved quarterly targets, driving consistent business performance.
- Executed cross-selling and upselling techniques, increasing overall sales volume.
- Served current clients to maintain relationships.
- Dealt primarily with equity & commodity market.
- Objection handling.
Education
MBA - Dual Specialization in Marketing and Human Resources
Eastern Institute for Integrated Learning in Management University
Jorthang, Sikkim01.2010
Bachelor of Arts -
BJB College (Autonomous)
01-2008
Higher Secondary - 12th
K.V.IIT Kharagpur
01.2005
High School - 10th
K.V.IIT Kharagpur
01.2003
Skills
- MT Sales & Merchandising
- Key Account Management
- Business Development
- Direct Sales
Languages
- Hindi
- English
- Bengali
- Oriya
Personal Information
Date of Birth: 03/10/86
Certifications And Achievements - Achievements
- EPS – Pan India EPS for December is 87%
- 2 times Displaython winner
- Top position in shop score post Covid pandemic
- Won all India contest of pamper for P&G
- Best employers awards in Q3 & Q4 FY 2011-2012
- Best Emerging Player of the Month
Previous Experience
- Program Manager, Love In Store Technologies Pvt Ltd (Eveready Industries India Ltd.), 07/01/23, Present, Handling Pan India MT Business, Managing operational processes, Managing budgets, Managing relationships with stakeholders, New product launches, Team management
- Program Manager, Love In Store Technologies Pvt Ltd (Danone GT), 07/01/22, 06/30/23, Handling Pan India GT Business, KYC of Lakshya outlets, Monitoring manpower status, Ensuring outlet coverage
- Area Manager, CPM India Sales & Marketing Ltd (Kellogg’s), 04/01/19, 06/30/22, Managing East & North Region KPC outlets, New product launches, Driving focus SKU, Recruiting & training
- RSM, CPM India Sales & Marketing Ltd (Proctor & Gamble India), 07/01/16, 03/31/19, Handling MT Business of East, Delhi NCR and Uttar Pradesh, Managing national & international accounts, New product launches, Recruiting & training
- TSOR, Proctor & Gamble India (CPM India Sales & Marketing Ltd), 06/01/14, 07/31/16, Key account management, Supply chain management, Customer service delivery, Team management
- Senior Sales Executive, Bimala Spices Food Industries Pvt. Ltd, 07/01/12, 06/30/14, Key account management, New distributor appointments, Market share expansion, Recruiting & training
- Business Development Executive, Live Tips Market Research Pvt. Ltd, 10/01/10, 07/31/12, New client acquisition, Client management, Achievement of targets
Timeline
Program Manager
Love In Store Technologies Pvt Ltd
07.2023 - Current
Program Manager
Love In Store Technologies Pvt Ltd
07.2022 - 06.2023
Area Manager
CPM India Sales & Marketing Ltd
04.2019 - 06.2022
RSM
CPM India Sales & Marketing Ltd
07.2016 - 03.2019
TSOR
Proctor & Gamble India (CPM India Sales & Marketing Ltd)
06.2014 - 07.2016
Senior Sales Executive
Bimala Spices Food Industries Pvt. Ltd
07.2012 - 06.2014
Business Development Executive
Live Tips Market Research Pvt. ltd
10.2010 - 07.2012
MBA - Dual Specialization in Marketing and Human Resources
Eastern Institute for Integrated Learning in Management University
Bachelor of Arts -
BJB College (Autonomous)
Higher Secondary - 12th
K.V.IIT Kharagpur
High School - 10th
K.V.IIT Kharagpur