Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
LinkedIn Profile
Availability & Mobility
Timeline
Generic
ABHILASH N

ABHILASH N

Bangalore

Summary

Results-driven Client Success Professional with 18 years of experience in enterprise customer engagements, focusing on marketing operations, stakeholder management, and delivery governance. Expertise in supporting global clients in APAC through effective QBRs and SLA compliance. Salesforce Certified Data Cloud Consultant with knowledge of Salesforce Marketing Cloud, Adobe Campaign, Marketo, and Eloqua.

Overview

1
1
Certification
20
20
years of professional experience

Work History

Senior Specialist – Client Success

Verticurl Marketing Pvt. Ltd.
Bengaluru
04.2017 - 09.2026
  • Enterprise Client & Strategic Account Management: Managed strategic enterprise accounts across APAC, ANZ, and EMEA, strengthening client relationships, driving retention, and supporting long-term account growth.
  • Acted as the primary point of contact for enterprise clients, managing escalations, resolving service issues, and maintaining proactive communication with key stakeholders and senior decision-makers.
  • Client Onboarding & Enablement: Led client onboarding and implementation coordination initiatives to ensure seamless transitions and align stakeholder expectations for consistent service delivery.
  • End-to-End Campaign Delivery: Oversaw the end-to-end execution of 1,000+ campaigns for strategic accounts, ensuring delivery excellence, operational efficiency, quality standards, and compliance with agreed SLAs.
  • Executive Reviews & Performance Management: Conducted Quarterly Business Reviews (QBRs) and executive performance reviews, evaluating service metrics, identifying improvement opportunities, and aligning delivery priorities with client business objectives.
  • Commercial & Account Growth Support: Supported contract negotiations, renewals, account expansion initiatives, and service proposals, identifying opportunities to strengthen client partnerships and contribute to account growth.
  • Strategic Stakeholder Engagement: Built trusted relationships with client stakeholders and senior leadership, supporting strategic alignment, expectation management, and the achievement of shared business objectives.
  • Service Excellence & Risk Management: Monitored service performance, identified delivery risks, managed escalations, and implemented corrective actions to uphold service quality and meet contractual commitments.
  • Cross-Functional Delivery Leadership: Partnered with marketing, production, and operations teams to translate client requirements into actionable delivery plans, resolve operational challenges, and ensure timely execution.
  • Data-Driven Insights & Continuous Improvement: Analysed client feedback, campaign performance, and operational metrics to identify trends, optimise workflows, improve delivery efficiency, and enhance client satisfaction.
  • Client Governance & Delivery Coordination: Facilitated client meetings, developed performance presentations, documented decisions, tracked action items, and ensured accountability for agreed deliverables.
  • Process Optimisation & Quality Assurance: Streamlined workflows and standardised delivery processes to enhance consistency and strengthen quality-control practices.
  • Leadership & Team Enablement: Collaborated with senior management to establish delivery priorities and performance objectives; delivered client training, best-practice sessions, and internal knowledge-sharing initiatives to strengthen service capabilities.
  • Delivered exceptional year-on-year growth in client assets under management, securing the firm's position as a market leader.
  • Data Confidentiality & Compliance: Maintained the confidentiality and security of sensitive client information in accordance with organisational policies and applicable data-protection requirements.
  • Analysed market trends and customer feedback to inform strategic business decisions and product development.

Digital Marketing & Customer Engagement Specialist

Pathfinder Business Analysis Pvt. Ltd.
Coimbatore
01.2011 - 03.2017

Digital Marketing Strategy: Developed and executed digital marketing initiatives to strengthen brand awareness, improve online visibility, and support business objectives.

  • Managed digital marketing initiatives to enhance online presence across various platforms, coordinating with stakeholders to ensure high-quality content through thorough review and approval processes.
  • SEO & Content Optimisation: Conducted keyword research and implemented SEO best practices to improve search engine visibility, website rankings, and organic traffic.
  • Email Marketing: Created, tested, scheduled, and managed seasonal email campaigns, promotional communications, and marketing copy using Emma, GetResponse, Constant Contact, and Mailchimp.
  • Curated and managed content on social media platforms, developing engaging posts for Facebook, LinkedIn, and Twitter to strengthen brand presence and expand audience reach.
  • Managed online reputation and review activities across Glassdoor, Yelp, Yellow Pages, and Citysearch.
  • Content Writing & Development: Researched, wrote, edited, and proofread blogs, articles, press releases, website content, newsletters, advertisements, and promotional materials, ensuring accuracy, quality, and brand consistency.
  • Participated in brainstorming sessions to develop creative content themes, marketing campaigns, and promotional ideas.
  • Adapted content tone and style to suit different target audiences, marketing channels, and brand guidelines.
  • Managed website content using WordPress and Spin Publisher, ensuring timely publication, accuracy, and consistency.
  • Managed e-commerce content and operations for a vendor through Shopify to support the online shopping experience.
  • Collaborated with the design team on website updates and created promotional flyers to support marketing initiatives.
  • Organised content within content management systems (CMS) and ensured timely delivery of projects.
  • Reviewed and refined existing content to align with brand guidelines, improve readability, and maintain editorial standards.
  • Conducted thorough research to develop clear, informative, and audience-focused content.
  • Industry Research & Market Analysis: Conducted in-depth industry research using journals and relevant sources to evaluate market trends, support advertising strategies, and develop client-specific business analysis reports.
  • Developed newsletters and reports monthly to keep stakeholders informed on industry trends.: Produced four newsletters and four market reports monthly, covering real estate news, industry developments, and relevant market insights.
  • Coordinated digital marketing tasks and timelines to ensure successful project delivery., content publishing, research deliverables, and stakeholder requirements to meet deadlines.
  • Negotiated with vendors and service providers to secure cost-effective solutions that met digital marketing needs.
  • Applied working knowledge of HTML, CSS, and Adobe Dreamweaver to support website content updates and design requirements.

Customer Service Executive

Vodafone India
Coimbatore
08.2010 - 12.2010
  • Managed customer queries and service requests for premium postpaid customers, achieving timely resolutions within defined turnaround times.
  • Handled customer complaints and escalations professionally, identifying root causes and delivering effective resolutions to maintain customer satisfaction.
  • Provided customer-centric support through clear communication and professional call handling, resulting in effective issue resolution.
  • Processed Value-Added Services (VAS) activations and deactivations in accordance with customer consent and service eligibility criteria.
  • Executed SIM card activation and deactivation requests while adhering to established verification procedures and service policies.

Customer Sales Executive

Greadian Engineering Solutions
Coimbatore
01.2010 - 08.2010
  • Conducted client visits and product demonstrations, facilitating customer acquisition and increasing sales conversions.
  • Promoted CAD and architectural software solutions, showcasing product features and benefits to engage prospective customers.
  • Supported software installation and troubleshooting, resolving technical issues to enhance customer satisfaction.

Senior Writer

RND Softech Pvt Ltd
Coimbatore
11.2009 - 01.2010
  • Proofread, fact-checked, and formatted transcripts, ensuring adherence to client specifications and quality standards for professional presentation.
  • Researched and verified financial terminology, company information, and industry-specific references to enhance transcript accuracy and credibility.
  • Transcribed and summarised audio/video recordings of earnings calls, analyst conferences, investor presentations, and corporate events for clear communication of key insights.

Level II Writer

KGISL
Coimbatore
10.2008 - 11.2009
  • Transcribed and typed video or audio webcasts for quarterly earnings calls, analysts calls, investor conferences, product launch conferences, and teleconferences to ensure accurate documentation of key financial information.
  • Formatted financial summaries as transcripts to meet client specifications, utilising templates and letterhead for professional presentation.
  • Conducted internet research to verify terminology, products, and names, enhancing accuracy and ensuring familiarity with financial markets and business organisational vocabulary.

Customer Care Executive

Aircel Telecom Pvt Ltd
Coimbatore
06.2006 - 01.2008
  • Ensured accurate customer documentation, address validation, and credit verification for new postpaid activations.
  • Managed postpaid activation requests and agent queries, processing VAS changes, SIM replacements, number changes, and national roaming services through the CMS application.
  • Supported customer satisfaction and operational efficiency by gathering feedback and strengthening customer relationships to improve service processes.
  • Trained front-end executives and franchisees on new product launches and processes, enhancing implementation and resolving customer issues effectively.

Education

M.Sc. - Computer Science

Bharathiar University
Coimbatore, IN-TN
2008

Bachelor - Computer Applications

Bharathiar University
Coimbatore, IN-TN
2005

Skills

Core Competencies

  • Client & Customer Success
  • Strategic Account Management
  • Client Relationship Management
  • Customer Onboarding & Lifecycle Management
  • Customer Retention & Account Growth
  • Campaign Strategy & Management
  • Project & Delivery Management
  • SLA & Service Compliance Management
  • Cross-functional Leadership & Collaboration
  • Stakeholder & Executive Communication
  • Escalation & Risk Management
  • Quarterly Business Reviews (QBRs)
  • Process Improvement & Operational Excellence
  • Data Analysis & Market Insights
  • Digital Engagement & Content Strategy
  • Marketing Automation
  • Team Leadership & Mentoring
  • Decision-Making & Problem-Solving

Technical Skills

  • CRM & Marketing Platforms: Salesforce, Marketing Automation Tools
  • Digital Platforms & Web Technologies: Adobe Experience Manager (AEM), WordPress, HTML, Dreamweaver
  • Project Management: Project Management Tools
  • Productivity Tools: Microsoft Office Suite

Certification

  • Salesforce Certified Data Cloud Consultant (2026)
  • Adobe Campaign Standard – Business Practitioner Training

Accomplishments

  • 18+ years across Client Success, Customer Service and Marketing Operations
  • 9+ years in enterprise Client Success at Verticurl (A WPP Company)
  • Managed enterprise accounts across APAC and multiple time zones
  • Delivered 1,000+ enterprise marketing campaigns
  • Led onboarding, customer enablement, QBRs and stakeholder communications
  • Annual Measurable Success Award recipient
  • Salesforce Certified Data Cloud Consultant

LinkedIn Profile

linkedin.com/in/abhilash-natarajan-042a76bb

Availability & Mobility

  • Willing To Relocate : Yes
  • Notice Period (Days):Immediate Joining

Timeline

Senior Specialist – Client Success

Verticurl Marketing Pvt. Ltd.
04.2017 - 09.2026

Digital Marketing & Customer Engagement Specialist

Pathfinder Business Analysis Pvt. Ltd.
01.2011 - 03.2017

Customer Service Executive

Vodafone India
08.2010 - 12.2010

Customer Sales Executive

Greadian Engineering Solutions
01.2010 - 08.2010

Senior Writer

RND Softech Pvt Ltd
11.2009 - 01.2010

Level II Writer

KGISL
10.2008 - 11.2009

Customer Care Executive

Aircel Telecom Pvt Ltd
06.2006 - 01.2008

M.Sc. - Computer Science

Bharathiar University

Bachelor - Computer Applications

Bharathiar University
ABHILASH N