Abhinav Jasra
Marketing & Advertising
Gurgaon
Summary
Strategic and data-driven Marketing & Advertising professional with over 4 years of experience, specializing in strategy and planning for leading FMCG companies like PepsiCo India, Carlsberg, and Reckitt, as well as Healthcare clients in the US market. Passionate about generating actionable insights that drive meaningful business outcomes. When not devising innovative marketing strategies, you'll find me solving puzzles or playing chess, all while enjoying my favourite cup of coffee around town.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Sr. Brand Services Associate
Leo Burnett
08.2022 - Current
- Conducted comprehensive market analysis using tools such as Sprinklr, NetBase, Meltwater, Locobuzz, Konnect Insights, and Statista to identify key target demographics, understand consumer preferences, and uncover emerging growth opportunities, enabling the development of tailored marketing strategies.
- Produced insightful analytics reports for stakeholders and senior leadership, leveraging these tools to support data-driven decision-making in strategic planning.
- Enhanced the overall marketing strategy through detailed competitor analysis and identification of target market segments using advanced analytics platforms.
- Performed in-depth pre-campaign and post-campaign evaluations with tools like Sprinklr and Konnect Insights to pinpoint successes, improvement areas, and actionable insights for future initiatives.
Account Manager
HealthSoul
04.2022 - 06.2022
- Conceptualized and led a cross-channel media strategy, encompassing on-platform, performance, and brand initiatives, ensuring alignment with the overarching marketing and growth objectives of the business.
- Designed and executed insight-driven brand communication and campaigns, managing the end-to-end process from ideation, briefing, and creative development to media execution.
- Partnered with UI/UX designers to conceptualize, design, and develop fully functional, user-centric websites tailored to client needs.
- Collaborated with internal teams to deliver additional value and expertise, supporting clients in their digital transformation and mainline expansion efforts.
Digital Consultant
DDB Mudra Group Gurgaon
10.2019 - 04.2021
- Provided comprehensive analytics for social channels and competitors, leveraging advanced analytics tools to generate real-time data reports that supported both existing and potential clients.
- Monitored brand mentions, industry trends, and competitor activities across online media, news platforms, and social channels, delivering a 360-degree perspective on key conversations and market dynamics.
Intern
Carlsberg India
10.2018 - 05.2019
- Conducted comprehensive quantitative and qualitative data analysis on 200 On-Trade Outlets in Delhi for the marketing division, generating actionable insights.
- Spearheaded business development initiatives in Delhi with the North Sales team for Kronenbourg 1664 Blanc, driving market growth and brand presence.
Intern
Reckitt
05.2017 - 07.2017
- Mentee under Regional Sales Development Manager for Retail Auditing of Delhi Outlets. Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Ensured 100% achievement on Top 20 vision outlets in Delhi.
- Collaborated with ASM in acquiring Shelf Space and implementing ‘BTL' Activities along with effectively modernize and update promotions.
- Worked with TSI in monitoring the process of Merchandisers.
Education
BBA - Marketing
GD Goenka University
Gurgaon, India 05.2015 - 05.2018
Skills
- Market Research & Consumer Insights
- Analytics & Performance Measurement
- Brand Strategy & Positioning
- Campaign Management
- Content Development & Creative Direction
Timeline
Sr. Brand Services Associate
Leo Burnett
08.2022 - Current
Account Manager
HealthSoul
04.2022 - 06.2022
Digital Consultant
DDB Mudra Group Gurgaon
10.2019 - 04.2021
Intern
Carlsberg India
10.2018 - 05.2019
Intern
Reckitt
05.2017 - 07.2017
BBA - Marketing
GD Goenka University
05.2015 - 05.2018
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