Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sofia Uboor Gori

Career Overview
Mumbai

Summary

Integrated Marketing Specialist | 7+ Years Experience | 33 Clients Across 22 Sectors
Extensive experience across digital and mainline marketing with a strong track record in social media management, digital strategy, and traditional campaign execution. Successfully led integrated campaigns that boosted brand awareness, engagement, and conversions. Skilled in leveraging data, market insights, and cross-channel tactics to meet business objectives. Adept at blending creativity with strategy to deliver impactful, end-to-end marketing solutions.

Overview

7
7
years of professional experience
4034
4034
years of post-secondary education
3
3
Languages

Work History

Brand Services Director

Leo Burnett
09.2024 - Current
  • Led end-to-end marketing strategy and integrated communication for assigned projects
  • Developed creative campaigns, marketing collaterals, and executed media plans
  • Managed multi-channel campaigns across Outdoor, Digital, Print, Radio, Events, and BTL
  • Ensured consistent customer experience at all brand touchpoints, including marketing offices
  • Coordinated with cross-functional teams; handled extensive stakeholder and vendor relationships
  • Leveraged market trends and consumer insights to guide brand strategy

Account Manager

Creative Land Asia
07.2023 - 09.2024
  • Maintain strong relationships with clients to understand their needs and expectations.
  • Develop and execute comprehensive advertising campaigns aligned with client objectives.
  • Coordinate cross-functional teams, including creative, media, and production, to deliver successful campaigns.
  • Create compelling pitches and presentations to secure new business opportunities and retain existing clients.
  • Ensure timely delivery of projects by overseeing project timelines and milestones.
  • Proactively addressed and resolved issues, demonstrating solutions-oriented approach

Brand Manager

Build Yellow Pvt. Ltd.
11.2022 - 06.2023
  • Maintaining & updating the social media strategy, coordinating with clients to ensure its effectiveness.
  • Coordinating with the team to plan & develop social strategies.
  • Managing and supporting Social Media Team, while ensuring a superior quality of communication and project delivery.
  • Planning social media campaigns, ensuring customer acquisition.
  • Monitoring competition and trends and being aware of market changes and developments.
  • Work on pitches and co-ordinate internally with all stakeholders.
  • Website design, development & deployment.

Sr. Account Executive

Gozoop
02.2022 - 10.2022
  • Liaison between the client and the respective teams.
  • Client engagement and management of deliverables.
  • Working on monthly social media calendar and campaigns.
  • Preparing monthly and quarterly reports.
  • Managing timelines and deliverables.
  • Offline campaigns and creatives.

Team Lead, Client Services

Mind Frame India
12.2017 - 02.2022
  • Heading the Account Management team.
  • Digital Strategy and concept creations basis need, motivation and desire of target audience.
  • Prepared plans and budgets after coordinating with Social Media strategist and submitted estimates for Social Media Campaigns.
  • Working closely with content writers, monitored and contributed to blogs.
  • Have worked on 14 WEBSITES from different verticals.
  • Monitoring Website design, Content, SEM and SEO management with the website team.
  • Worked closely and have done with Media Buying & Planning team.
  • Liaison between the client and delivery teams for smooth and correct delivery.
  • Client engagement and management of deliverables.
  • Worked on Social Media Campaigns.

Education

MBA - Marketing Management

Mumbai University
Mumbai

Bachelor of Arts - English Literature

Mithibai College of Arts
Mumbai, India

Skills

Strategy Building

Timeline

Brand Services Director

Leo Burnett
09.2024 - Current

Account Manager

Creative Land Asia
07.2023 - 09.2024

Brand Manager

Build Yellow Pvt. Ltd.
11.2022 - 06.2023

Sr. Account Executive

Gozoop
02.2022 - 10.2022

Team Lead, Client Services

Mind Frame India
12.2017 - 02.2022

MBA - Marketing Management

Mumbai University

Bachelor of Arts - English Literature

Mithibai College of Arts

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Sofia Uboor GoriCareer Overview