Sankalp Srivastava
Gurgaon
Summary
Knowledgeable Brand Services Director with over 14 years of experience bringing creative, planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents.
Overview
14
14
years of professional experience
Work History
Brand Services Director
McCann Worldgroup
Gurgaon
11.2022 - Current
- Managed budgeting and financial planning processes for the organization.
- Planned and implemented strategies to grow revenue.
- Coordinated resources across departments to maximize productivity levels.
- Developed and presented ideas and conceptualized new approaches and solutions along with the creative team.
Brand Manager
OYO Hotels & Homes
Gurgaon
11.2020 - 11.2022
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Consulted with product development teams to enhance products based on customer interest data.
- Worked closely with communications team to develop marketing strategies to boost brand awareness.
- Developed innovative marketing campaigns based on key objectives.
Sr. Brand Leader
McCann Worldgroup
Gurgaon
03.2020 - 11.2020
- Created plans and communicated deadlines to complete projects on time.
- Improved operations through consistent hard work and dedication.
- Resolved problems, improved operations and provided exceptional service.
Group Account Manager
Contract Advertising India Pvt. Ltd.
Gurgaon
01.2015 - 03.2020
- Developed strategic plans to achieve short- and long-term objectives.
- Directed creative teams to achieve profits by strategically evaluating options and implementing optimal solutions.
- Forecasted clients' needs effectively and offered innovative solutions.
Sr. Account Executive
Ogilvy & Mather
Gurgaon
01.2010 - 06.2014
- Employed proactive and collaborative approaches to strengthen relationships and manage client needs.
- Sold new products and services and developed new accounts to maximize revenue potential.
Education
PGDADPR - Advertising
International Institute of Mass Media
Delhi, India08-2009
BBA -
Rai Business School
Rohtak, India06-2008
Skills
- Branding
- Brand expertise
- Branding and illustration
- Brand-building strategies
- Brand Management
- Project Coordination
- Business Planning
- Project Management
- Script Memorization
- Budget Management
Timeline
Brand Services Director
McCann Worldgroup
11.2022 - Current
Brand Manager
OYO Hotels & Homes
11.2020 - 11.2022
Sr. Brand Leader
McCann Worldgroup
03.2020 - 11.2020
Group Account Manager
Contract Advertising India Pvt. Ltd.
01.2015 - 03.2020
Sr. Account Executive
Ogilvy & Mather
01.2010 - 06.2014
PGDADPR - Advertising
International Institute of Mass Media
BBA -
Rai Business School
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