Pallav Palash

The experience at Lowe has been rather wholesome. The horizon was always wider than operations & executions across mediums. A diverse mix of brands had me absolutely consumed with understanding of different categories and markets, deep diving into data and strategy management - under the most amazing leadership. The key intent built in was to think beyond just a campaign & treating the brand as a personal affair.

Lead Google Voice 3 back to back campaigns, Blenders Pride new campaign 2021, 2021 Seagram Masterbrand Campaign, Nestle Everyday latest northeast campaign, Nescafe RTD New campaign. I drove creative operations, strategy, celebrity management & managing internal P&L.

Crafted the EFFIE entries for Google Voice to winning an award in EFFIE 2021.

My real production experience and handling major big budget campaigns started with McCann. It was good 2 and half year stint where i was involved in the Brands like Nestle, Moov and Daawat.

Worked directly with the Communication Head of Nestle India to deliver Nestle's latest corporate campaign.

Helped the planning and the creative team in bringing Moov back in the leadership segment with 2 brand campaigns.

Lanched Daawat's first ever master brand campaign.

The entry to manager level happened with BBDO India. I was given the responsibilities of ExxonMobil India which was an extreme process driven client. This was the time where i gained knowledge in interacting with the Global team and executing/delivering India's first master brand campaign for Mobil.

I was also the part of a 2 man squad who started BBDO Bengaluru office.

Burnett was a short stint for me, but a great one. This was the first time i was introduced in writing advertising briefs. I was given the responsibilities of Fortis Healthcare Being a healthcare and operations heavy brand, Fortis helped me in organizing my day. i worked the planning and creative team to deliver both regional and international campaigns for Fortis.

As an MT, I was involved in both the servicing and planning department including from building advertising strategies to the creative execution and delivery of the campaigns. I was handling PVR cinemas, Iffco Tokio and Intex Mobile.