Abhirup Chakraborty

• Built and led the field sales team.
• Generated 50K qualified leads, 7K App Sign-ups, and reached 75 colleges.
• Created Student Ambassador Channel in 50+ colleges.
• Prepared GTM Strategy and End to End revenue generation process.
• Establishing & maintaining relationships with college admin & student committee for B2B program.
• Improved user experience by sharing insights with the engineering team which includes CTO and Product Head.
• Analyzed and measured the efficacy of team reporting directly to me.

• Led a team of 8 team leaders & 100+ direct and indirect reportees comprising sales, training, quality and operations to drive revenue, traction channels, content management across 4 test prep categories.
• Increased sales revenue from 2.5 cr ARR to 10 cr ARR by setting up different sub categories and sales verticals such as new learner acquisitions, high intent based activities and dual touch point
• Grew category revenue with content management.
• Supervised the planning and development and adoption of sales CRM, designed workflow automation to increase user efficiency by 25%
• Designed and supervised sales related KPI dashboards on tableau to monitor performance and chart out action plans

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
• Streamlined internal processes by introducing innovative tools and technologies, enhancing overall operational efficiency.
• Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
• Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.

1. Developing strategies to efficiently manage cost to company and maximize profit generation per individual
2. Hiring right skilled people and training them thoroughly to deliver exceptional results
3. Continually reviewing business processes to identify potential improvements and leading best processes adoption
4. Worked closely with tech team in order to create whole new VC model to let BDA's efficiently drive revenue working from home
5. Increased sales per person by 120% and conduction per person by 70%
6. Developed and implemented favorable pricing structures balancing firm objectives against customer targets
7. Analyses data continuously to educate BDA's in what strategies are needed to be built to enhance better performance and growth.

• Manage the P&L of the assigned category.
• Managing 10 - 15 cr annual sales projects and achieved the projected scheduled goals.
• Target setting and monitoring performance against the defined goals/ metrics and took corrective action wherever required.
• Ensured that the Branch Operation team maintains the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations.
• Worked closely with MD, DGM to develop customer acquisition strategies to obtain maximum sales volume and profitability.
• Plan, develop and execute launch on new products, in coordination with team members and Managers.
• Providing necessary training to the sales force on product knowledge, customer dealing and handling.
• Generating new product ideas, enhancements to existing product and collate requests from both internal and external requestors.
• Leading and mentoring a team of associates.
• Understanding the needs, queries and issues of the Educators and finding immediate solutions to resolve their problems.
• Manage on-boarding process of new employees to ensure a seamless transition of the day-to-day activity pipeline.
• Build and maintain strong relationships with educators through effective interpersonal skills.
• Serve as the lead point of contact for all educators' account management matters.