Abhishek Jaiswal
Bengaluru
Summary
Results-driven marketing and analytics professional with 15 years of experience in digital marketing, adept at managing client budgets exceeding $10 million. Specializes in resource-efficient strategies for startups, driving significant process improvements in operations. Proven entrepreneurial success through the establishment and management of a Programmatic Advertising startup for over five years. Currently focused on leveraging data analytics and automation to address complex marketing challenges while enhancing cross-functional team performance.
Overview
15
15
years of professional experience
Work History
Director
Core2digital Internet Solutions Pvt. Ltd
Bengaluru
2024.05 - Current
- Design and implement cross-platform media spending strategies for Meta, Google, and new digital channels.
- Developed high-touch customer support strategies to boost satisfaction.
- Monitored metrics to achieve consistent month-over-month revenue improvement.
- Oversaw content and engagement strategy for social media platforms, boosting organic brand reach.
- Directed creative concept development, maintaining brand consistency across advertising creatives.
- Directed end-to-end eCommerce operations ensuring efficient order processing, streamlined logistics, and secure payment systems.
- Developed fundraising strategies and growth projections to secure capital.
- Coordinated with internal teams, external agencies, and vendors to optimize workflows.
Senior Manager - Account Management
Datawrkz Business Solutions Pvt. Ltd
Bengaluru
2022.07 - 2024.04
- Managed annual spending of approximately $1 million for various brands.
- Enabled clients to overcome routine obstacles through comprehensive servicing solutions.
- Generated ROI by implementing holistic media plans spanning diverse digital marketing avenues.
- Led team of up to 9 in providing creative solutions and ensuring high standards in analytics and operations.
Head Of Marketing Operations
Digimosaic Inc
Bengaluru
2020.05 - 2022.07
- Developed business development and sales processes within the company.
- Utilized Data Aggregation, Cleanup, and Transformation to unlock insights for client analytics.
- Determined areas for improvement and fine-tuned conversion rates using A/B testing.
- Excelled in utilizing competition analysis, display advertising, and video advertising for effective marketing campaigns.
CEO & Co-Founder
Core2Digital Internet Solutions Pvt. Ltd
Bangalore
2015.02 - 2020.04
- Fostered team synchronization to achieve unified objectives.
- Enabled freshers to apply learned knowledge to real-world scenarios.
- Established system-centric workflows for efficient scaling operations.
- Led development of SAAS-based Demand Side Platform for media buying.
- Applied Lean Methodology and Frugality to drive business growth effectively.
- Secured partnerships, clients, and vendors to fuel business growth.
Account Manager
Datawrkz Business Solutions Private Limited
Bangalore
2013.11 - 2015.01
- Utilized diverse AdTech Tools including DSP, DMP, and SSP for optimization and reporting.
- Educated teams on essential methodologies for meeting corporate standards.
- Served as liaison between client and team while coordinating budgets.
- Handled and managed routine operational activities.
- Produced several optimization strategies after gaining deep understanding of Programmatic Advertising.
Senior Executive - Product Operations
Adadyn Inc.
Bangalore
2013.03 - 2013.10
Senior Executive - Account Management
Adadyn Inc.
Bangalore
2012.08 - 2013.02
Senior Executive - Campaign Analytics & Optimization
Ozone Media
Bangalore
2012.01 - 2012.07
Operation Executive
Ozone Media
Bangalore
2010.09 - 2011.12
Trainee - Ad Operations
Ozone Media
Bangalore
2010.02 - 2010.08
Education
MBA - Marketing
Symbiosis Center For Distance Learning
01.2016
Bachelor of Computer Application -
Bangalore University
01.2009
12th - Commerce
DAV Public School
01.2006
Skills
- Account Management
- Ecommerce management
- Data analysis
- Digital marketing
- Customer relationship management
- Team leadership
- Market research
- Media Strategy and Planning
Languages
- Hindi, Full Professional
- English, Native or Bilingual
Timeline
Director
Core2digital Internet Solutions Pvt. Ltd
2024.05 - Current
Senior Manager - Account Management
Datawrkz Business Solutions Pvt. Ltd
2022.07 - 2024.04
Head Of Marketing Operations
Digimosaic Inc
2020.05 - 2022.07
CEO & Co-Founder
Core2Digital Internet Solutions Pvt. Ltd
2015.02 - 2020.04
Account Manager
Datawrkz Business Solutions Private Limited
2013.11 - 2015.01
Senior Executive - Product Operations
Adadyn Inc.
2013.03 - 2013.10
Senior Executive - Account Management
Adadyn Inc.
2012.08 - 2013.02
Senior Executive - Campaign Analytics & Optimization
Ozone Media
2012.01 - 2012.07
Operation Executive
Ozone Media
2010.09 - 2011.12
Trainee - Ad Operations
Ozone Media
2010.02 - 2010.08
MBA - Marketing
Symbiosis Center For Distance Learning
Bachelor of Computer Application -
Bangalore University
12th - Commerce
DAV Public School