Abhishek Joshi
Media Campaign Manager
Alwar
Summary
Results-driven Media Campaign Manager with over 3 years of experience executing digital marketing operations, ad creation, and campaign implementation. Highly adept at utilizing a consultative approach to collaborate with account managers and advertisers to resolve live issues. Proven track record of working independently in fast-paced environments to manage multiple global clients (EMEA), optimize advertising models, and deliver measurable business outcomes.
Overview
4
4
Languages
2
2
Certifications
4
4
years of professional experience
Work History
Media Campaign Manager
Cognizant (Google Process)
11.2023 - Current
- Implemented and modified end-to-end advertising campaigns across Google Ads platforms (Search, Display, App, Video, PMax), accurately executing setups based on precise requirements from global stakeholders and creative agencies.
- Executed proactive, data-driven bidding strategies—including Target CPA, CPV, CPM, CPH, CPD, and Manual CPC—to maximize advertiser investments and drive consistent revenue growth across EMEA markets.
- Collaborated consultatively with Account Managers, Creative Agencies, and Publishers via email, chat, and occasionally voice to troubleshoot live technical issues and resolve queries within strict Service Level Agreements (SLAs).
- Analyzed core performance KPIs using Google Analytics and advanced MS Excel (VLOOKUPs, string functions, logical functions, and pivot tables) to perform Root Cause Analysis (RCA) on underperforming accounts.
- Spearheaded cross-functional troubleshooting alongside policy and technical teams, working independently to proactively communicate technical roadblocks, maintain stringent quality parameters, and implement compliance solutions.
- Mentored team members on digital advertising best practices and platform usage, consistently prioritizing high-volume workflows under intense time pressure.
German Language Advisor
EXL (Next process)
08.2023 - 11.2023
- Managed a blended process, handling cross-functional customer queries via email, chat, and calls in German language.
- Provided high-quality support in a premium customer service environment, utilizing a consultative approach to ensure customer satisfaction and rapid issue resolution.
- Handled complex multilingual inquiries while maintaining rigorous operational standards, earning trust through effective communication and accountability.
Senior Advisor
Concentrix (Amazon process)
09.2022 - 07.2023
- Managed inbound communications from global clients in Germany, resolving complex product concerns with a high first-contact resolution rate.
- Researched live cases and utilized internal databases to provide immediate, tailored solutions while optimizing Average Handling Time (AHT).
- Translated live recordings in real-time with high accuracy, evaluating performance data to improve delivery planning and service quality.
Education
MBA - Finance
Suresh gyan vihar University
Jaipur04-2024
Undergraduate - geography honour's
University of Rajasthan
01-2021
Skills
SKILLSCore Competencies: Ad Creation & Modification, Campaign Performance Optimization (ROAS, CTR, PPC), Quality Assurance, Root Cause Analysis (RCA), Client Consultation
Technical Tools: Google AdWords, DV360 (DBM), Google Analytics, Connect Reserve, Salesforce CRM
Advanced MS Excel: Proficient in VLOOKUPs, string functions, logical functions, and pivot tables for large-scale data analysis
Languages: English (First Language), German (B2 Upper Intermediate / C1 Participant)
Certification
German Language B2.2 certified C1 participant Goethe institute Max Mueller Bhavan (Delhi & Pune)
Timeline
Media Campaign Manager
Cognizant (Google Process)
11.2023 - Current
German Language Advisor
EXL (Next process)
08.2023 - 11.2023
Senior Advisor
Concentrix (Amazon process)
09.2022 - 07.2023
Undergraduate - geography honour's
University of Rajasthan
MBA - Finance
Suresh gyan vihar University