Abhishek Kar
Silchar
Summary
Results-oriented Territory Sales Executive with 14 years of experience in FMCG GT sales. Proven track record of exceeding primary and secondary sales targets, driving market growth, and successfully executing product launches. Strong relationship management skills with Wholesaler, distributors, and retailers. Ready to transition into a managerial role to apply leadership and strategic sales expertise to larger-scale operations and team development.
Overview
17
17
years of professional experience
Work History
Territory Sales Executive
Marico Ltd
05.2023 - Current
- Managing a team of 10 sales executive , 1 ISR , 4 distributor for driving business of Rs. 2.50 Cr per month of Marico product sales and increasing market penetration.
- Identified and expanded coverage by targeting and onboarding new, uncovered outlets, boosting sales and brand presence.
- Spearheaded the execution of new product launches, ensuring effective distribution, promotion, and in-store visibility within the territory.
- Developed and implemented territory-specific sales strategies to meet or exceed sales targets while analyzing performance data to refine tactics.
- Conducted regular store visits to ensure product placement, stock levels, and adherence to merchandising standards.
- Built and maintained strong relationships with retailers, wholesalers, and distributors to optimize product availability and visibility.
- Provided training and support to distributors and sales staff to effectively promote FMCG products and new launches.
- Collaborated with the marketing team to execute local promotional campaigns, driving product awareness and consumer engagement.
- Monitored competitor activities and market trends, adjusting sales approaches to maintain competitive advantage.
- Negotiated terms and contracts with clients, ensuring profitable and sustainable partnerships.
- Delivered timely sales reports, forecasts, and feedback to senior management for decision-making and strategic planning.
- Managed inventory levels and order replenishment to avoid stockouts and maintain steady product availability.
- Promoted brand loyalty by addressing customer concerns, resolving issues, and ensuring a high level of satisfaction with products.
OL (sales & Distribution)
JioMart B2B, Reliance Retail Ltd
03.2022 - 04.2023
- Company Overview: JioMart is an Indian e-commerce company, headquartered in Mumbai, India, that started as a joint venture between Reliance Retail and Jio Platform
- Responsible for on boarding merchants in the program as per the target scope
- Drive B2B Business, ensure per day order targets and revenue
- Develop and nurture long term relationship with key merchants for enhancing usage and upselling
- The Geography OLs will create his team of Team Leader and salesman
- Act as a coach to nurture and handhold them by showcasing the on-boarding process of merchants and also do merchant visits in market for driving the usage
- To maintain a proper co-ordination between warehouse and logistics team
- JioMart is an Indian e-commerce company, headquartered in Mumbai, India, that started as a joint venture between Reliance Retail and Jio Platform
Key Account Executive
Hindustan Unilever Ltd
09.2018 - 02.2022
- Managed a business of Rs. 9 Cr per month with 25 Sales executive & 8 distributor .
- Planning and achievement of sales volume both Primary & Secondary for the assigned area
- Responsible for Hygiene maintenance in Market and RS Point
- Planning and achievement of sales executive wise coverage, volume and fundamentals
- Planning and execution of promotion and new product launches in the assigned area
- Work with all top stores and leads the joint business plan with the top stores
- Planning and achievement of initiatives /priorities
- Analysis of planning business RSSM wise customer wise
- Participate in site Joint Business plan
- Responsible for infrastructure development for the area
- Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra
- It is owned by Anglo-Dutch Company
- HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers
Sr. Sales In-charge
Dabur India Ltd
09.2012 - 08.2013
- Planning and achievement of sales volume (Primary & secondary) for the assigned area
- Responsible rural coverage extension
- Planning and execution of promotion and new product launches in the assigned area
- Work with all top stores and leads the joint business plan with the top stores
- Planning and achievement of initiatives /priorities
- Analysis of planning business VSM wise customer wise
- Preparing training calendar & imparting in market
- Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods
- Started in Kolkata way back in 1884 as an Ayurveda medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India
Sales Team Leader
P&G (Ceekay Associate)
11.2010 - 09.2012
- Company Overview: Procter & Gamble (P&G) is a global consumer goods company, founded in Cincinnati in 1837 by William Procter, an English candle-maker and James Gamble, an Irish soap-maker
- P&G has grown a bit since then
- We have about 250 brands sold in over 130 countries
- Planning and achievement of sales executive wise coverage, volume and fundamentals
- Planning and execution of promotion and new product launches in the assigned area
- Work with all top stores and leads the joint business plan with the top stores
- Planning and achievement of initiatives /priorities
- Analysis of planning business DSE wise customer wise
- Preparing training calendar & imparting in market/classroom training
- Participate in site Joint Business plan
- Leads business team review in canvass meeting
- Ongoing performance review of sales team and merchandiser
- Ensure proper collection for the assigned area
- Procter & Gamble (P&G) is a global consumer goods company, founded in Cincinnati in 1837 by William Procter, an English candle-maker and James Gamble, an Irish soap-maker
- P&G has grown a bit since then
- We have about 250 brands sold in over 130 countries
FMCG Manager
Vishal Retail LTD
05.2010 - 11.2010
- Company Overview: Air Plaza Retail Ltd previously known as Vishal Retail ltd having 147 outlets in India
- It is one of the largest retail chain outlet in India
- Creating Purchase Order in SAP
- Purchase Goods from local Vendor
- Taking care of proper receiving of goods
- To achieve sales budget
- Motivate sales team to achieve the Target
- Taking care of display of products
- Prepare monthly MIS report
- Maintaining good relationship with Distributors
- Air Plaza Retail Ltd previously known as Vishal Retail ltd having 147 outlets in India
- It is one of the largest retail chain outlet in India
Management Trainee
Infomedia18 limited for Alibaba.com
01.2008 - 01.2010
- Company Overview: Infomedia18 limited is a flagship company of Network18 group
- Infomedia18 limited is a very reputed company which is publishing its yellow pages since 1990 now the company has a tie up with Alibaba.com (China based) the world's biggest b2b portal which is now working in India in partnership with Infomedia18 limited
- Corporate presentation
- To achieve sales budget
- To generate revenue for the company
- To make new clients by fixing up the appointments and making cold calls
- To manage the accounts of the customers
- To identify the potential clients and prepare the database of clients
- To generate appointments
- Infomedia18 limited is a flagship company of Network18 group
- Infomedia18 limited is a very reputed company which is publishing its yellow pages since 1990 now the company has a tie up with Alibaba.com (China based) the world's biggest b2b portal which is now working in India in partnership with Infomedia18 limited
Education
Bachelor in Commerce - Marketing Management
Assam University
Silchar, India01.2006
10+2 -
Cachar College
Silchar, Assam01.2003
Class 10th -
Cachar High School
Silchar, India01-2001
Skills
- Sales Leadership
- Microsoft Office
- Competitor Analysis
- Go-getter
- Mobility
- Adaptability
- Decision making
- Listening skills
- Territory expansion
- Data interpretation
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Assamese
Advanced (C1)
Personal Information
- Father's Name: LT. Ranjit Kumar Kar
- Mother's Name: Smt. Manjushree Kar
- Date of Birth: 12/18/85
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Interests
Cooking: Passionate about exploring new cuisines and honing culinary skills
Traveling: Enthusiastic traveler with a love for discovering new cultures , Food
Timeline
Territory Sales Executive
Marico Ltd
05.2023 - Current
OL (sales & Distribution)
JioMart B2B, Reliance Retail Ltd
03.2022 - 04.2023
Key Account Executive
Hindustan Unilever Ltd
09.2018 - 02.2022
Sr. Sales In-charge
Dabur India Ltd
09.2012 - 08.2013
Sales Team Leader
P&G (Ceekay Associate)
11.2010 - 09.2012
FMCG Manager
Vishal Retail LTD
05.2010 - 11.2010
Management Trainee
Infomedia18 limited for Alibaba.com
01.2008 - 01.2010
Bachelor in Commerce - Marketing Management
Assam University
10+2 -
Cachar College
Class 10th -
Cachar High School
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