Abhishek Nimbark
Gurugram
Summary
I'm a digital advertising professional with nearly 3 years of experience, specialising in Meta Ads (Facebook/Instagram) and having working knowledge of Google Ads. I help businesses improve campaign performance by applying full-funnel strategy, audience targeting, and continuous optimization to boost results like ROAS, CTR, and conversions. I've also worked with the team on improvement of CAPI and Meta Pixel performance. I enjoy analysing performance of campaigns with the advertisers in scaling their business growth efficiently.
Ambitious Executive successful at setting policies, improving performance, and updating processes. Looking to apply knowledge and expertise to contribute to business sustainability and growth. Pursuing challenging new position at a growing organization.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sr. Executive, DOP Analytics and Insights
Wipro
Gurugram
02.2025 - Current
- Campaign Management: Reviewed advertiser account performance and delivered actionable recommendations to enhance campaign efficiency, improve outcomes, and support long-term advertiser success.
- Performance Analysis: Leveraged Meta Events Manager, Meta Pixel, and Conversions API (CAPI) to evaluate tracking performance, identify gaps, and improve data accuracy for better targeting and measurement. Created recurring performance reports to monitor key metrics such as ROAS, translating results into insights and next-step recommendations for ongoing campaign improvement.
- Account Optimization: Conducted detailed analysis of pixel and CAPI event data to advise advertisers on best practices, strengthening conversion tracking quality and overall campaign performance.
- CAPI Integration Advisory: Led consultative discussions on CAPI implementation, coordinating with technical stakeholders to support integration and recommending reliable third-party solutions to improve event match quality and signal reliability.
- Regional Market Expertise: Managed accounts across the South Asian, Australia, New Zealand, North American and European market, adapting recommendations based on local market behaviour and business needs to drive stronger results.
- Client Relationship Management: Built strong relationships with advertisers through strategic guidance, consistent communication, and solution-driven strategies focused on campaign growth.
- Cross-functional Collaboration: Worked closely with internal technical teams to ensure correct setup of tracking solutions and provided troubleshooting when required.
Senior Process Executive (Implementation and optimization)
Cognizant Technology Solutions
Gurugram
03.2023 - 02.2025
- Campaign Optimization & Negative Keywords Implementation: Managed Google Ads PMAX campaigns, focusing on negative keyword implementation to improve campaign relevancy and reduce wasted ad spend. Collected negative keywords from advertisers and evaluated them for accuracy and relevance before applying them for exclusion in campaigns.
- Keyword Analysis & Exclusion: Conducted thorough analysis of negative keywords to ensure they aligned with campaign goals. Applied exclusions based on keyword relevance to enhance ad targeting and campaign performance.
- Placement & Topic Exclusion: Implemented placement exclusions and topic exclusions to ensure ads were shown on the most relevant platforms and sites. Worked specifically with app store and play store placements, excluding irrelevant URLs and topics to maintain high ad relevance and user engagement.
- Campaign Relevancy Management: Focused on maintaining relevancy for PMAX campaigns by strategically excluding non-relevant URLs and topics to optimize ad targeting, ensuring ads reached the right audience and delivered the best performance.
- Collaboration & Client Communication: Collaborated closely with clients to understand their business objectives and specific campaign needs, ensuring the effective implementation of negative keyword strategies and exclusions.
- Ad Placement Strategy: Ensured proper targeting by excluding non-relevant placements and topics within the Google Ads ecosystem, particularly in the Google Play Store and App Store, for more precise audience targeting.
- Optimization Recommendations: Provided data-driven recommendations for ongoing campaign optimization, helping clients achieve better ad performance and cost efficiency.
Education
Diploma in Network Security -
BVUCOEP
PuneMechanical -
BVUCOEP
PuneIntermediate - PCM
RajasthanHigh School - General
RajasthanSkills
- Meta Ads
- Google Ads
- MS Excel
- Market Analysis
- Budget Planning
- Communication
- Media Planning
- Creative Designing
- Canva
Certification
- Rajasthan State Certificate in Information Technology
- Intern (Sansera Engineering)
- Certified Digital Marketing Associate (Meta Blueprint)
- Google Ads Search Certification (Google Skillshop)
Languages
English
Upper Intermediate
B2
Gujarati
Beginner
A1
Timeline
Sr. Executive, DOP Analytics and Insights
Wipro
02.2025 - Current
Senior Process Executive (Implementation and optimization)
Cognizant Technology Solutions
03.2023 - 02.2025
Diploma in Network Security -
BVUCOEP
Mechanical -
BVUCOEP