Abhyodaya Siddhartha

Responsible for setting up India's fine jewellery e-commerce business from 0 to n, explicitly handling product management and technology, and making strategic decisions around all company functions while managing P&L.

Some of the Growth and GenAI developed were text-to-3D and text-to-video to scale the e-commerce.

Reduced time-to-market from 30 to 6 days, saving 50% in costs and boosting revenue.

• Reduced manual errors and go-live time by 60%.
• Implemented PIM system to manage 500K products, serving global teams across 160+ countries.

Outcomes

• Accelerated Conversion by 28% and Revenue by 200% on US Website across 3 platforms
• Strengthened communication and transparency with teams by 40% and reduced product failures at customer sites by 18%
• Led Product and UX/UI team of 16 members, accelerated productivity by 15% and reduced teams churn rate by 50%

Key Responsibilities

• Optimized product by defining product metrics, organizing user tests, AB tests and doing customer behavior analysis by implementing heat maps, customer feedbacks channels and improved and alighted outcomes
• Worked with UX, UI and Creatives team to optimize productivity and quality of overall customer experience across various platforms.
• Created product positioning strategies to achieve optimal market penetration and pruned detailed product roadmap using AGILE Methodology.
• Improvised organic growth by revamping overall customer journeys and implemented content sites with headless architecture that can be scaled across geographies in different languages.
• Pruned details of products pricing strategy, pricing structure, offer engines, Pay in Installments features and post-purchase process for overall growth of business and to give wider playground to different teams.
• Managed cross-functional teams that harmonized innovative strategies to accomplish objectives and boost long-term profitability with cross-functional teams on Product from strategy, roadmap, requirement gathering, development, testing, deployment, and performance measurement based on customer data and market insights.
• Restructured and improvised work process flow, policies for Product, UX and Creative teams to stimulated productivity of members both offline and online.
• Automated business logic funnel data dashboards for regular monitoring.

• Responsible for Building integrated B2B e-Marketplace/procurement ecosystem for pharmaceutical brands, distributors and retail across globe.
• Developed platform and connect brands directly with customers over online platform backed by intelligent AI powered supply chain.
• Scaled platform from 0 to 1 ~ Onboarded 12 Sellers | Acquired 800 repeat buyers | Clocked Revenue of 2 Cr
• Build and Managed Product team
• Build and Managed Technology team
• Build and Managed Marketing team
• Build and Managed Operations team

Start-up deals in IT services and business solutions that partners with its clients to simplify, strengthen and transform their businesses to the next level.

• Standardised software development, operational and execution life cycle of company.
• Delivered 22 products that provided high value and growth to our clients and their customers.
• Improvised 30% YoY growth to our clients.
• Researched, illustrated, architected and engineered scalable applications, new software applications roll-outs across many industries and stakeholders like EdTech, E-commerce, Real Estate Management, ERP and People Management.
• Worked with multiple developers and helped them in improving their skills which resulted in more productivity and growth on project worked for various organisations.
• Collaborated with cross-functional teams to analyse potential system solutions, create software solutions based on evolving client requirements elevating overall experience, functionality and performance.
• Hands-on experience product design from mock-ups to application with Balsamiq, Adobe Illustrator, Adobe XD, PHP, MySQL, JS, AJAX, JSON, HTML, CSS, Android, AWS, IBM Bluemix.

Global marketplace & workplace for connecting Learners with nearby tutors for home and online tuition in 4 tier 2 cities. The goal is to simplify process of hiring tutors & managing learning process. Other services include Quizzes, Performance Analysis and Tracking.

• Scaled product from 0 active users to 50K+ users with 3K+ students and 2.5K tutors.
• Aligned organisational objectives with company's mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
• Conducted target market research and executed end to end product planning, product design, development and release cycle.
• Developed and planned key operational initiatives to drive and maintain substantial business growth.
• Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
• Devised processes and policies for all departments.

Patent: System And Method For Personalised Education Content Delivery According To Understanding Of Individual User.

Freelanced during Alma mater & thereafter, with a service-based company.

• Worked on UX/UI, starting from sketching mockups to converting PSDs to HTML, CSS, JavaScript, AJAX and JSON code as well as handled server and server-side scripts.
• Headed 18 projects in E-commerce, ERP systems, Yellow pages directories, Customer support platforms, Edtech, HRMS, Company websites landing pages for continuous improvement.
• Used programming capabilities in PHP, SQL and JavaScript and other libraries and frameworks as needed.
• Hands-on experience using Apache web servers and cloud servers like AWS, Google Cloud.