Abinash Dwivedi
Search Manager
Greater Noida West
Summary
Digital Marketing Professional with over 10+ years of experience in Search Engine Marketing (SEM), specializing in Google Ads, Bing Ads, Amazon DSP, and Social Media Advertising. Expert in Search and Dynamic Remarketing, with hands-on Multiple bidding models across Search and Display networks. I am proficient in campaign management, analytics, and performance optimization using platforms like SA360, Marin, and Google Analytics.
Overview
13
13
years of professional experience
2009
2009
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Media Activation Manager
GroupM
02.2019 - Current
- Managing Multiple Accounts, (Google Products, Volvo & Coca-Cola) for EMEA Market.
- Managing Google Ads, Bing Ads, SA360, Amazon Ads (DSP) and Social Media Accounts.
SEM Assistant Manager
Fareportal India Pvt. Ltd
04.2016 - 01.2019
- Manage and improve current and new paid search results for our ever expanding portfolio of keywords.
- Google Adwords Bing Ads, Yahoo Ads, Google Analytics.
- CPC, ECPC & CPA Bidding and other Bid Strategies.
- Search Ads, Display Ads, Dynamic Remarketing, RLSA, Call Only Ads.
- Google AdWords Editor, Bingads Editor, Marin Software.
SEM Account Manager
Lemon Peak Marketing Services Pvt. Ltd
07.2014 - 10.2015
- Google Adwords, Bing Ads, Google Analytics, Facebook Ads.
- Work on Affiliate Networks (advertise.com, infolinks.com, mediatraffic.com etc.)
- CPC, CPM, ECPC & CPA Bidding.
- Text Ads, Display Ads, PLA Campaigns, Call Only Ads, intext Ads, on Search Networks and Display Networks.
SEM Executive
iYogi Technical Services Pvt. Ltd.
09.2012 - 07.2014
- Managing PPC (Paid Search) Campaigns on Google Adwords and Bing Search Engines and associates sites.
- Managing Campaigns on Search & Display Network.
- Maintaining Conversion with optimum bid Management of the keywords.
- Creating ad groups, ad copies & optimizing landing pages.
- Tracking and analysis of running and live campaigns.
Education
MBA - Marketing & Finance
U P Technical University
BA - Economics
University of Allahabad
12th - undefined
U P Board
10th - undefined
U P Board
Skills
Team leadership
Performance management
Workforce management
Documentation and reporting
Operations management
Strategic planning
Decision-making
Certification
Google Ads Search Professional Certification
Timeline
Search Ads 360 Certification
06-2025
Microsoft Advertising Search Certification
05-2025
Amazon DSP Certification
05-2025
Google Ads Search Professional Certification
04-2025
Media Activation Manager
GroupM
02.2019 - Current
SEM Assistant Manager
Fareportal India Pvt. Ltd
04.2016 - 01.2019
SEM Account Manager
Lemon Peak Marketing Services Pvt. Ltd
07.2014 - 10.2015
SEM Executive
iYogi Technical Services Pvt. Ltd.
09.2012 - 07.2014
BA - Economics
University of Allahabad
12th - undefined
U P Board
10th - undefined
U P Board
MBA - Marketing & Finance
U P Technical University