Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Abinash Dwivedi

Search Manager
Greater Noida West

Summary

Digital Marketing Professional with over 10+ years of experience in Search Engine Marketing (SEM), specializing in Google Ads, Bing Ads, Amazon DSP, and Social Media Advertising. Expert in Search and Dynamic Remarketing, with hands-on Multiple bidding models across Search and Display networks. I am proficient in campaign management, analytics, and performance optimization using platforms like SA360, Marin, and Google Analytics.

Overview

13
13
years of professional experience
2009
2009
years of post-secondary education
4
4
Certifications
2
2
Languages

Work History

Media Activation Manager

GroupM
02.2019 - Current
  • Managing Multiple Accounts, (Google Products, Volvo & Coca-Cola) for EMEA Market.
  • Managing Google Ads, Bing Ads, SA360, Amazon Ads (DSP) and Social Media Accounts.

SEM Assistant Manager

Fareportal India Pvt. Ltd
04.2016 - 01.2019
  • Manage and improve current and new paid search results for our ever expanding portfolio of keywords.
  • Google Adwords Bing Ads, Yahoo Ads, Google Analytics.
  • CPC, ECPC & CPA Bidding and other Bid Strategies.
  • Search Ads, Display Ads, Dynamic Remarketing, RLSA, Call Only Ads.
  • Google AdWords Editor, Bingads Editor, Marin Software.

SEM Account Manager

Lemon Peak Marketing Services Pvt. Ltd
07.2014 - 10.2015
  • Google Adwords, Bing Ads, Google Analytics, Facebook Ads.
  • Work on Affiliate Networks (advertise.com, infolinks.com, mediatraffic.com etc.)
  • CPC, CPM, ECPC & CPA Bidding.
  • Text Ads, Display Ads, PLA Campaigns, Call Only Ads, intext Ads, on Search Networks and Display Networks.

SEM Executive

iYogi Technical Services Pvt. Ltd.
09.2012 - 07.2014
  • Managing PPC (Paid Search) Campaigns on Google Adwords and Bing Search Engines and associates sites.
  • Managing Campaigns on Search & Display Network.
  • Maintaining Conversion with optimum bid Management of the keywords.
  • Creating ad groups, ad copies & optimizing landing pages.
  • Tracking and analysis of running and live campaigns.

Education

MBA - Marketing & Finance

U P Technical University

BA - Economics

University of Allahabad

12th - undefined

U P Board

10th - undefined

U P Board

Skills

Team leadership

Certification

Google Ads Search Professional Certification

Timeline

Search Ads 360 Certification

06-2025

Microsoft Advertising Search Certification

05-2025

Amazon DSP Certification

05-2025

Google Ads Search Professional Certification

04-2025

Media Activation Manager

GroupM
02.2019 - Current

SEM Assistant Manager

Fareportal India Pvt. Ltd
04.2016 - 01.2019

SEM Account Manager

Lemon Peak Marketing Services Pvt. Ltd
07.2014 - 10.2015

SEM Executive

iYogi Technical Services Pvt. Ltd.
09.2012 - 07.2014

BA - Economics

University of Allahabad

12th - undefined

U P Board

10th - undefined

U P Board

MBA - Marketing & Finance

U P Technical University
Abinash DwivediSearch Manager