

Dynamic sales leader with expertise in relationship building, team training, and strategic sales development. Proven track record in driving revenue growth and achieving performance targets across General Trade & Modern Trade channels.
• Managing the Modern Trade sales operations for the chilled and frozen product catgories (Balade, Barada, Eurocake Premium, Saudia, Nestle, Mondelez) across oman.
• Developing and executing strategic sales plan to achieve revenue and market share growth for both chilled and frozen brands in key retail chains.
• Leading and monitoring the Modern trade team across Oman, ensuring achievements of sales targets, performance goals
and professional development.
• Cultivating strong relationship with key modern trade accounts to enhance brand visibility and sales.
• Negotiating promotional deals, pricing strategies, and in-store displays to maximize product visibility and consumer engagement.
• Monitoring stock levels, product availability, and merchandising to ensure optimal distribution and retail execution.
• Delivering regular sales performance reports, analyzed market trends, and adjusted strategies to ensure target achievement.
• Coordinating with marketing, supply chain, and finance teams to ensure seamless operations and alignment with overall business
objectives.
• Managing the sales budget, ensuring efficient resource allocation and cost control to maximize profitability.