Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Ejaz  Ahmed

Ejaz Ahmed

Dammam

Summary

Dynamic sales leader with expertise in relationship building, team training, and strategic sales development. Proven track record in driving revenue growth and achieving performance targets across General Trade & Modern Trade channels.

Overview

11
11
years of professional experience

Work History

Sales Manger - Modern Trade (C&F-National)

PepsiCo, Oman Refreshment Company (SAOG)
Muscat
12.2024 - 01.2026

• Managing the Modern Trade sales operations for the chilled and frozen product catgories (Balade, Barada, Eurocake Premium, Saudia, Nestle, Mondelez) across oman.
• Developing and executing strategic sales plan to achieve revenue and market share growth for both chilled and frozen brands in key retail chains.
• Leading and monitoring the Modern trade team across Oman, ensuring achievements of sales targets, performance goals
and professional development.
• Cultivating strong relationship with key modern trade accounts to enhance brand visibility and sales.
• Negotiating promotional deals, pricing strategies, and in-store displays to maximize product visibility and consumer engagement.
• Monitoring stock levels, product availability, and merchandising to ensure optimal distribution and retail execution.
• Delivering regular sales performance reports, analyzed market trends, and adjusted strategies to ensure target achievement.
• Coordinating with marketing, supply chain, and finance teams to ensure seamless operations and alignment with overall business
objectives.
• Managing the sales budget, ensuring efficient resource allocation and cost control to maximize profitability.

Area Sales Manager (GT-Interior)

PepsiCO, Oman Refreshment Company (SAOG)
Nizwa
02.2024 - 11.2024
  • Driving the Sales force to meet the target set by the company.
  • Reporting to: Sales Director- Commercial Brand Partners
  • Managing the sales team in 2 depots (Nizwa & Ibri)
  • Managing General trade & Modern trade channels
  • Managing commercial brand partners : Lays, Doritos, Cheetos, Quaker, Saudia (SADAFCO), Eurocake, Edita.
  • Developing sales area, business and team.
  • Initiating & leading sales & business development strategies.

Area Sales Manager

KDD
Riyadh
05.2021 - 12.2023
  • Driving the Sales force to meet the target set by the company.
  • Reporting to: Regional sales Manager
  • Managing the sales team in Riyadh region.
  • Managing General trade channel.
  • Handling Dairy, Ice cream, Beverage & Culinary products.
  • Developing sales area, business and team.
  • Initiating & leading sales & business development strategies.

Retail Sales Supervisor

Aujan Coca Cola Beverages
Riyadh
03.2017 - 05.2021
  • Reporting to Branch sales Manager
  • Managing the team of van sales executives & van sales assistants.
  • Managing traditional trade operation with 6 routes in Riyadh south region.
  • Coordination with Logistics team to fulfill customer requirements. Managing Beverage Products (Rani, Vimto, Barbican).
  • Developing Retail sales area, business and team.
    Initiating & leading sales & business development strategies.

Sales Administrator

SEPCO Electric Power Construction Corporation
Jizan
04.2016 - 02.2017
  • Coordinated sales orders and processed documentation to ensure timely delivery.
  • Managed customer inquiries, providing accurate product information and support.
  • Developed and maintained sales reports to track performance metrics.
  • Collaborated with cross-functional teams to streamline order processing workflows.

Administrative Executive

The Cambridge International School
Bengaluru, India
05.2015 - 02.2016
  • Managed daily administrative operations, ensuring smooth workflow and efficient communication across departments.
  • Coordinated scheduling for staff, optimizing resource allocation and enhancing productivity.
  • Developed and maintained filing systems, improving document retrieval efficiency by streamlining processes.
  • Assisted in preparing reports and presentations, ensuring accuracy and timely delivery to stakeholders.

Education

MBA - Business Management

National Institute of Business Management
Chennai, India
05-2019

BBA - Business Management

Mangalore University
Mangalore, India
04-2015

Skills

  • Relationship building
  • Sales team training
  • Staff management
  • Goals and performance
  • Sales strategy development
  • Positive and upbeat

Languages

English
Bilingual or Proficient (C2)
Arabic
Intermediate (B1)
hind
Upper intermediate (B2)
Malayalam
Upper intermediate (B2)

Timeline

Sales Manger - Modern Trade (C&F-National)

PepsiCo, Oman Refreshment Company (SAOG)
12.2024 - 01.2026

Area Sales Manager (GT-Interior)

PepsiCO, Oman Refreshment Company (SAOG)
02.2024 - 11.2024

Area Sales Manager

KDD
05.2021 - 12.2023

Retail Sales Supervisor

Aujan Coca Cola Beverages
03.2017 - 05.2021

Sales Administrator

SEPCO Electric Power Construction Corporation
04.2016 - 02.2017

Administrative Executive

The Cambridge International School
05.2015 - 02.2016

MBA - Business Management

National Institute of Business Management

BBA - Business Management

Mangalore University
Ejaz Ahmed