Adarsh Gochhayat
Pune
Summary
Career-transitioning professional with 7 years of experience in Customer Communication Management (CCM) and Enterprise Content Management (ECM), and over 5 years of hands-on experience in Salesforce CRM Analytics and the broader Salesforce ecosystem. Currently serving as an Account Manager at Accenture, skilled in leading analytics projects, designing scalable CRM solutions, and driving business insights through data visualization and predictive modeling. Adept at cross-functional collaboration, client engagement, and delivering analytics-driven business outcomes.
Overview
12
12
years of professional experience
4
4
Certification
Work History
Associate Manager
Accenture
Pune
05.2020 - Current
- Lead and successfully deliver Salesforce CRM Analytics projects, managing the end-to-end lifecycle from design to deployment.
- Served as Technical Architect, responsible for designing scalable solutions, and acted as delivery lead for various data and analytics projects.
- Experienced in integrating Analytics Cloud with external systems and clouds, including GCP, AWS, Salesforce, and Data Cloud DMO, creating robust data pipelines.
- Build and optimize complex dataflows and recipes using Salesforce Data Manager; write advanced SAQL queries for custom analytics datasets..
- Design and develop customized Salesforce sales and service dashboards from simple to complex to provide business insights and drive decision-making
- Hands-on experience writing complex SAQL queries to create custom datasets and dashboards.
- Developed predictive models such as churn prediction using Einstein Discovery and sales maximization using Einstein Studio.
- Effectively communicated in project meetings with peers, architects, analysts, managers, and quality assurance teams.
- Coordinate with product owners, cross-functional teams, and quality assurance to ensure timely delivery and high-quality releases.
- Serve as Salesforce capability SME, creating proof of concepts (POCs) to demonstrate CRM Analytics and other tools to potential clients, contributing to new deal wins.
- Participated in discovery and estimation processes for RFPs.
- Additional Responsibilities: Resource Planning, Line Management, Mentoring.
Team Lead
TCS
10.2019 - 05.2020
- Successfully created and trained a team of 8 to 10 people on Papyrus for an upcoming project.
- Developed and executed a transition plan to ensure smooth project delivery.
- Supported the COE in pitching new projects and facilitated their transition into TCS.
- Contributed to the creation of a utility tool for migrating letters from Papyrus to HP Extreme.
- Provided training and support to resources across org in Papyrus and assisted ongoing projects using Papyrus and its application suite.
Senior Software Consultant
Capita plc
03.2017 - 09.2019
- Specialized in developing and optimizing insurance communication materials using Papyrus Designer and Papyrus Objects, enhancing business messaging for clients.
- Conducted daily batch production runs, ensuring reliable operations and rapid troubleshooting of errors.
- Delivered actionable solutions for document composition issues, supporting CCM teams in resolving technical challenges efficiently.
- Transitioned two major projects to offshore as Transition Lead (UK), guiding development and implementation from the ground up.
Software Developer Analyst
Accenture, AG Insurance
11.2013 - 03.2017
- Developer for Life and Non-life insurance letters using Papyrus designer and objects by reading data from XML files and generating PDF and AFP formats
- Creating letter templates using Papyrus objects and handling the migration of letters from Doc1 to Papyrus
- Developing and maintaining various documents using DOC1 designer and providing support for emergency tickets to resolve issues in production
- Handling release and version management and creating project-related artifacts, technical documents, and process improvement documents
- Performing daily health checks, providing access to users, and resolving access-related issues
- Performing routine change activities, taking care of the DR activity and periodic reboots, and providing support for emergency tickets to resolve issues in production.
Education
Master of Computer Applications -
Pune University
01.2013
Bachelor of Computer Science -
Nagpur University
01.2010
Skills
- Salesforce Platform:
Sales Cloud, Service Cloud, Data Cloud - Salesforce Expertise:
Salesforce Administration, Salesforce Development, Salesforce CRM Analytics (CRMA), Einstein Analytics & Discovery, Salesforce Data Cloud, Einstein Studio - Data Visualization:
Tableau, Tableau Next
- Databases: SQL Server
- Web Technologies:
HTML, CSS - ECM / CCM Tools:
ISIS Papyrus Objects (Desktop), Papyrus Designer, PB DOC1, Opentext Documentum
Key Skills
- CRM Analytics (Salesforce CRM Analytics/Einstien): Report and dashboard creation, Dataflow and Recipe creation, prediction model building, supporting marketing analytics for campaign.
- Salesforce Administration: User management, custom objects, field customization, workflow rules, basic flows.
- Salesforce Data Cloud: Data integration, data harmonization, creating data transformation, segmentation and activations, implementing business use cases for unified customer view
- User training and support: Prepared training materials and delivered onboarding sessions for new Salesforce users.
- Data integrity and cleansing: Participated in duplicate management, ensured data accuracy for analytics projects.
- Customer communication templates and documents design and development and management using ISIS Papyrus Objects, Papyrus Designer, and Opentext Documentum.
Languages
English
First Language
Accomplishments
- POB Award in Capita for Successful Transition of Thematic Project from UK to India
- Accenture Celebrate Excellence award in recognition of becoming a P4 Expert in Salesforce Einstein Analytics.
Certification
- Salesforce Certified Administrator
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Tableau CRM and Einstein Discovery Consultant
- Salesforce Certified Data Architect
- Salesforce Certified Data Cloud Consultant
Timeline
Associate Manager
Accenture
05.2020 - Current
Team Lead
TCS
10.2019 - 05.2020
Senior Software Consultant
Capita plc
03.2017 - 09.2019
Software Developer Analyst
Accenture, AG Insurance
11.2013 - 03.2017
Master of Computer Applications -
Pune University
Bachelor of Computer Science -
Nagpur University