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ADITYA KUMAR
Patna
Summary
Dynamic business leader with extensive experience at Physicswallah, driving revenue growth and managing ₹25 Crore in P&L. Proven expertise in customer acquisition strategies and team leadership, achieving a 30% increase in customer base. Skilled in sales forecasting and CRM operations, fostering strong business partnerships to enhance market presence.
Overview
10
10
years of professional experience
Work History
Business Head
Physicswallah
01.2025 - Current
- Lead complete business operations across assigned territory with full P&L ownership.
- Drive revenue growth through strategic sales planning and market expansion initiatives.
- Managed ₹25 Crore annual business, ensuring profitability and growth across territory.
- Led a team of 50+ sales, operations, marketing and support professionals.
- Increased customer acquisition by 30% through structured GTM strategies, expanding market reach.
- Developed customer-centric sales processes, achieving high NPS and improving customer retention by 25%.
- Improved conversion ratios through CRM-driven sales processes.
- Developed sales dashboards, forecasting models and KPI tracking mechanisms.
- Developed and managed business partnerships to enhance collaboration. and local marketing campaigns.
- Ensured achievement of monthly, quarterly and annual revenue targets.
Branch Head
Cellsius Institute
01.2024 - 12.2024
- - Developed in-depth market knowledge of existing and potential clients, aligning business growth opportunities with company strategic plans
- - Provided detailed analysis of market trends, industry dynamics, competitors, and client behavior to optimize strategic planning and informed decision-making
- - Generated sales pipelines through comprehensive market research, network management, and parent referrals; performed competitor analysis to maintain competitive advantage
- - Executed strategic partnerships with schools; conducted counseling sessions for students, parents, and school management to enhance engagement
- - Managed the Relationship Cell to effectively generate and convert admission leads assigned to the school
- - Conducted admissions counseling and managed lead tracking systems; maintained regular follow-ups with prospective students visiting the school
- - Executed ATL and BTL marketing activities to generate qualified leads and successfully close admissions
- - Delivered exceptional customer service by capturing and resolving parent grievances using inbound software, consistently meeting assigned turnaround times (TAT)
- - Analyzed training needs and identified skill gaps; designed and conducted targeted programs that improved operational efficiency and increased productivity by approximately 15%
- - Collaborated with sales team to promote educational products, closing admissions for two-year and one-year medical and engineering courses to drive revenue
- - Implemented initiatives to explore and penetrate new regions, contributing to increased market share and admissions growth
Assistant Manager
Aakash Institute
06.2021 - 11.2023
- Developed and implemented admission strategies and policies aligned with the institute's goals. Managed the application process, including the creation and distribution of materials, deadlines, and requirements, while reviewing and evaluating applications for completeness.
- Led lead generation tactics to capture potential students' information and nurture them through the enrollment process.
- Market Research: Conduct market research to understand student demographics, preferences, and needs, and use this information to refine marketing strategies.
- Events and Promotions: Organize and manage events, workshops, webinars, and promotional campaigns to attract new students and engage with existing ones.
- Strategic Planning: Develop comprehensive marketing strategies that align with the institute's goals and objectives, considering factors such as target audience, competitive landscape, and market trends.
- Brand Management: Maintain and enhance the institute's brand image through consistent messaging and visual identity across all marketing channels.
- Monitored and analyzed the effectiveness of marketing campaigns using metrics like website traffic, conversion rates, and engagement metrics. Used insights to drive data-driven improvements.
Marketing Manager
Cellsius
04.2019 - 05.2021
- Strategic Planning: Develop comprehensive marketing strategies that align with the institute's goals and objectives, considering factors such as target audience, competitive landscape, and market trends.
- Brand Management: Maintain and enhance the institute's brand image through consistent messaging and visual identity across all marketing channels.
- Market Research: Conduct market research to understand student demographics, preferences, and needs, and use this information to refine marketing strategies.
- Lead Generation: Implemented lead generation tactics to capture potential students' information and nurtured them through the enrollment process, enhancing student inquiries.
- Events and Promotions: Organize and manage events, workshops, webinars, and promotional campaigns to attract new students and engage with existing ones.
- Performance Analysis: Monitored and analyzed effectiveness of marketing campaigns using metrics such as website traffic and conversion rates, leveraging insights for data-driven improvements.
- Budget Management: Developed and managed marketing budget, effectively allocating resources to maximize impact of marketing initiatives.
Relationship Manager
Scholars Den
08.2018 - 03.2019
- Executed targeted marketing strategies to enhance brand visibility and engage key audiences.
- Cultivated strong relationships with clients to ensure satisfaction and retention.
- Facilitated communication between clients and internal teams for smooth operations.
- Developed tailored solutions to meet client needs and expectations effectively.
Computer Engineer
COMNET INNOVATIONS PVT LTD
03.2016 - 07.2018
- Facilitated computer science courses to enhance community engagement through CSR and FMS support initiatives.
- Designed innovative software solutions for client-specific applications.
- Collaborated with cross-functional teams to enhance product features.
- Conducted system testing and debugging to ensure high-quality performance.
Education
B.Tech/B.E. - Bachelor of Technology / Engineering - Computer Science
Bhagwant University
Ajmer05-2016
XIIth - PCM
BSEB
Patna, Bihar04-2011
Xth -
BSEB
Patna, Bihar04-2009
Skills
- P&L oversight
- Territory management
- Go-to-market strategy
- Market expansion
- Sales forecasting
- KPI monitoring
- Market analysis
- Sales operations and CRM expertise
- Key account management
- Partner development
- Acquisition strategies
- Team leadership and development
Key Achievements
✔ Generated ₹25+ Crore Annual Revenue
✔ Delivered 5800+ Customer Acquisitions
✔ Managed P&L of Multi-Crore Business Unit
✔ Led 50+ Team Members
✔ Achieved Target EBITDA
✔ Improved Customer Satisfaction (NPS)
✔ Implemented CRM-based Sales Tracking
✔ Successfully Expanded Market Coverage
LANGUAGES
English, Hindi
Timeline
Business Head
Physicswallah
01.2025 - Current
Branch Head
Cellsius Institute
01.2024 - 12.2024
Assistant Manager
Aakash Institute
06.2021 - 11.2023
Marketing Manager
Cellsius
04.2019 - 05.2021
Relationship Manager
Scholars Den
08.2018 - 03.2019
Computer Engineer
COMNET INNOVATIONS PVT LTD
03.2016 - 07.2018
B.Tech/B.E. - Bachelor of Technology / Engineering - Computer Science
Bhagwant University
XIIth - PCM
BSEB
Xth -
BSEB