Aditya Yadav
Software Engineer
Gurgaon
Summary
Dynamic Software Engineer with expertise in digital marketing technologies and web development. Extensive experience at Accenture optimizing campaigns through Salesforce Marketing Cloud, leveraging SQL for audience segmentation, and ensuring high-quality campaign execution. Proficient in building scalable web applications using React JS and Next JS, with a focus on enhancing user interfaces and optimizing performance. Skilled in automation, quality assurance, and cross-platform development, delivering impactful solutions that drive engagement and operational efficiency. Adept at working in fast-paced, collaborative environments to meet both technical and marketing objectives.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Software Engineer
Accenture
Gurugram
12.2022 - Current
- Developed and managed audience segmentation in SFMC using SQL queries to optimize targeted digital marketing campaigns.
- Executed end-to-end campaign deployments, including email, landing pages, and customer journeys within Salesforce Marketing Cloud.
- Conducted A/B testing and quality assurance for emails, landing pages, and customer journeys to ensure accuracy and engagement.
- Leveraged automation tools in SFMC to streamline digital campaign execution, enhancing outreach across diverse audience segments.
- Utilized tools like Email on Acid and Validity Everest to ensure optimal email rendering across devices and monitor deliverability rates, improving campaign performance and ensuring successful inbox placement.
Front-End Intern
Armor Code Inc.
Gurugram
02.2022 - 08.2022
- Collaborated on testing and enhancing UI components for Armor Code platform, focusing on App Sec Posture Management and DevSecOps orchestration.
- Worked with DevSecOps team to integrate front-end React JS features with Java + Spring Boot backend, improving security and compliance operations.
- Assisted in implementing front-end features for continuous compliance tracking, improving security workflows for end-users.
Education
Bachelor of Technology - Computer Science
Manav Rachna University
Faridabad, India 07.2018 - 07.2022
Skills
React JS
Next JS
Node JS
Firebase
Postgres SQL
Javascript
Typescript
Salesforce Marketing Cloud
Amazon Web Services
Timeline
Software Engineer
Accenture
12.2022 - Current
Front-End Intern
Armor Code Inc.
02.2022 - 08.2022
Bachelor of Technology - Computer Science
Manav Rachna University
07.2018 - 07.2022
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