Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aditya Yadav

Software Engineer
Gurgaon

Summary

Dynamic Software Engineer with expertise in digital marketing technologies and web development. Extensive experience at Accenture optimizing campaigns through Salesforce Marketing Cloud, leveraging SQL for audience segmentation, and ensuring high-quality campaign execution. Proficient in building scalable web applications using React JS and Next JS, with a focus on enhancing user interfaces and optimizing performance. Skilled in automation, quality assurance, and cross-platform development, delivering impactful solutions that drive engagement and operational efficiency. Adept at working in fast-paced, collaborative environments to meet both technical and marketing objectives.

Overview

3
3
years of professional experience
4
4
years of post-secondary education

Work History

Software Engineer

Accenture
Gurugram
12.2022 - Current
  • Developed and managed audience segmentation in SFMC using SQL queries to optimize targeted digital marketing campaigns.
  • Executed end-to-end campaign deployments, including email, landing pages, and customer journeys within Salesforce Marketing Cloud.
  • Conducted A/B testing and quality assurance for emails, landing pages, and customer journeys to ensure accuracy and engagement.
  • Leveraged automation tools in SFMC to streamline digital campaign execution, enhancing outreach across diverse audience segments.
  • Utilized tools like Email on Acid and Validity Everest to ensure optimal email rendering across devices and monitor deliverability rates, improving campaign performance and ensuring successful inbox placement.

Front-End Intern

Armor Code Inc.
Gurugram
02.2022 - 08.2022
  • Collaborated on testing and enhancing UI components for Armor Code platform, focusing on App Sec Posture Management and DevSecOps orchestration.
  • Worked with DevSecOps team to integrate front-end React JS features with Java + Spring Boot backend, improving security and compliance operations.
  • Assisted in implementing front-end features for continuous compliance tracking, improving security workflows for end-users.

Education

Bachelor of Technology - Computer Science

Manav Rachna University
Faridabad, India
07.2018 - 07.2022

Skills

React JS

Next JS

Node JS

Firebase

Postgres SQL

Javascript

Typescript

Salesforce Marketing Cloud

Amazon Web Services

Timeline

Software Engineer

Accenture
12.2022 - Current

Front-End Intern

Armor Code Inc.
02.2022 - 08.2022

Bachelor of Technology - Computer Science

Manav Rachna University
07.2018 - 07.2022
Aditya YadavSoftware Engineer