Own and lead end-to-end marketing across TOIT's ecosystem, including social media strategy, monthly objectives, product focus, outlet prioritisation, and content planning.
Work closely with 300+ B2B clients across two states , understanding outlet-level needs and executing customised marketing collateral to drive faster beer sales.
Manage marketing and communication for TOIT's four outlets , including menu updates, beer launches, website updates, in-outlet creatives, and promotional copy.
Planned and executed complete marketing for large-scale events including Soul Santes (2x) and Great Indian Beer Festival , covering stall layout, branding, promotions, and sales-boosting initiatives.
Assisted in drafting and updating supply and service contracts for ~300 clients, ensuring compliance with Karnataka and Maharashtra regulations and eliminating legal loopholes.
Designed and optimised a ticketing and escalation system on Zoho CRM for sales and hospitality teams, covering client issues, marketing requests, complaints, and high-priority incidents.
Automated reporting and follow-ups using Zoho, Google Chat integrations, and Apps Script , creating a scalable workflow that improves visibility, accountability, and turnaround time.
HR Intern
Curefoods Pvt. Ltd.
2022 - 2022
Executed company-wide engagement initiatives including corporate cricket league, Kids' Day, Valentine's Day, team retreats, and a men's mental health awareness session.
Managed end-to-end recruitment for 58 roles and coordinated 127 performance appraisals across teams.
Supported HR operations through HRIS management, onboarding, policy documentation, and ESIC registrations.
Created internal communication assets—presentations, posters, videos, and handbook content.
Acted as an on-ground problem solver across HR operations and live events.
Education
BBA - HR
Christ Deemed To Be University
Bengaluru, India
01-2025
Commerce
The Frank Anthony Public Schoo;
Bengaluru, India
01-2021
Personal
Enjoy playing and watching football, F1 fan, photography(mainly wildlife and nature), and music( basic drums and shower singer)