Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Aishwarya Asokan

Chennai

Summary

Business Development Professional | 7+ Years in IT Services | APAC (Singapore & India) & US Markets

Business development professional with over 7 years of experience in IT services across APAC and US markets. Demonstrated success in B2B solution selling, strategic lead generation, and effective pipeline management. Expertise includes IT consulting for enterprise and SMB clients, focusing on ERP systems, cloud infrastructure, and digital transformation initiatives.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Business Development Executive

Unlimited Innovations
Chennai
11.2024 - Current
  • Developed partnerships with potential collaborators to drive business growth and expand market reach.
  • Conducted detailed market research to identify emerging industry trends and customer needs.
  • Collaborated with marketing teams to design and execute lead generation campaigns, aligned with business objectives.
  • Explored new business opportunities in both existing and untapped markets through targeted research and outreach.
  • Supported executive leadership in evaluating and entering new markets for business expansion initiatives.
  • Mentored junior team members, sharing best practices in business development, client engagement, and sales processes.
  • Co-managed 'In A Day' workshops with the program manager, in partnership with Microsoft, to promote Microsoft solutions and enhance client engagement.
  • Maintained accurate and up-to-date records of prospects and clients using HubSpot CRM, ensuring data integrity and sales tracking.

Business Associate - Enterprise Solution

Anantara Solutions
Chennai
03.2019 - 10.2023
  • Identifying potential leads and prospects for Microsoft ERP (AX, NAV & CRM) & Power Platform (Power Apps & Power BI) through market research and strategic marketing data.
  • Verifying and validating inbound leads generated through LiveChat and Microsoft Partner Center to ensure their quality.
  • Oversaw company's social media presence (LinkedIn), curated fresh material for email campaigns, and worked with digital marketing team to increase website traffic.
  • Utilised various job boards and sales tool to capture prospect from international markets (LinkedIn, ZoomInfo, Lusha, Indeed, Jobstreet)
  • Generated new business with a deal value of $112k on a closed order with recurring revenue for 2 years.

Business Development - Recruitment & Staffing

Techminds
Chennai
11.2017 - 02.2019
  • Maintained records of scheduled candidates participation in interviews, follow-up contacts, offers accepted and declined.
  • Managed relationships with external vendors providing staffing services.
  • Provided guidance on how to use online job search engines to find suitable employment opportunities.
  • Assisted in new hire process and onboarding process.

Associate Business Development Executive

Karya Technologies
Chennai
02.2016 - 11.2017
  • Identified potential customers through market research and by utilizing existing databases.
  • Maintained accurate records of all sales activities in the CRM software system.
  • Participated in meetings and calls with prospects and existing customers to discuss their needs and objectives.
  • Generated leads through email campaigns.

Education

MBA - Finance

Loyola College - Pondicherry University
Chennai
01-2017

Skills

  • New Client Acquisition
  • B2B Sales
  • SMB Sales
  • Solution-Based Selling
  • Account-Based Marketing (ABM)
  • Sales Pipeline Management
  • Cold Calling
  • Lead Generation
  • Market Research
  • Content Curation

Certification

  • HubSpot Sales Hub Software
  • HubSpot Digital Marketing

Languages

Tamil
First Language
English
Proficient (C2)
C2
Malayalam
Proficient (C2)
C2

Timeline

Senior Business Development Executive

Unlimited Innovations
11.2024 - Current

Business Associate - Enterprise Solution

Anantara Solutions
03.2019 - 10.2023

Business Development - Recruitment & Staffing

Techminds
11.2017 - 02.2019

Associate Business Development Executive

Karya Technologies
02.2016 - 11.2017

MBA - Finance

Loyola College - Pondicherry University

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Aishwarya Asokan