Aishwarya Mohan
Mumbai
Summary
Extremely focused and self-driven marketing professional driving objective focused campaigns across performance channels. Skilled in campaign optimization, managing budgets, suggesting strategic changes and improving key performance metrics.
Overview
8
8
years of professional experience
Work History
Senior Associate (POD Lead)
Genpact (Previously ReachLocal)
04.2025 - Current
- Oversaw the implementation of optimization initiatives and guided structural changes in Google Ads, resulting in a 20% improvement for a key brand
- Provided insights using advanced analytics tools improving the overall campaign performance
- Facilitated weekly collaboration with CSMs, ensuring proactive communication, timely campaign update and strategic recommendations
- Providing leadership and mentorship to ensure seamless execution of projects centered on optimizing campaigns and accelerating growth
- Recognized with ‘Shining Star’ award for exceptional precision and consistency in campaign optimization
Senior SEM Analyst
Reachlocal
08.2024 - 03.2025
- Managed a POD under the Gannett Executive team, ensuring seamless delivery and performance across key accounts
- Delivered impact across critical health vertical accounts by managing and optimizing monthly budgets upwards of $50,000 to achieve sustained growth
- Conducted regular audits of accounts across Google and Bing, identifying areas for improvement and providing optimization recommendations
- Stayed up-to-date on industry trends and best practices, applying new knowledge to enhance the effectiveness of client campaigns
- Applied structured A/B testing to refine campaign strategies and drive improved performance
- Optimized internal team processes while ensuring high delivery standards and professional growth for the team members
SEM Analyst
ReachLocal
12.2019 - 07.2024
- Categories of clients worked on include Legal Services, Real estate, Health Care, BFSI, Career and Employment
- Improved CPL by 20% for a legal services client by implementing optimization strategies across multiple levels
- Suggested ad level changes, which resulted in a 15% improvement in CTRs thereby improving the overall campaign performance
- Frequent catch-ups with Client Success Managers to discuss performance and provide insights and recommendations on opportunities for optimizing the campaigns
- Testing out latest updates across Google and Bingd Ads to drive positive results, across major performance metrics
- Received recognition on multiple occasions for delivering excellence and contributing to high impact performance
Intern
Brand Mender
07.2019 - 10.2019
- Campaign creation and optimization across Google and other social platforms
- Analyzing campaign performance and providing optimization recommendations to improve account performance
Web Solutions Specialist
Endurance International Group
11.2017 - 06.2019
- Problem solving strategies with regards to hosting, DNS records, domain specific and product related queries
- Extensively worked on data backups, securing websites with various Comodo SSL certificates and multiple products like Sitelock (for detection of malwares on websites), Codeguard (for backing up data on a timely basis), Wordpress (for developing websites with the help of themes and plugins)
Education
Bachelor of Engineering - Information Technology
Fr. C. Rodrigues Institute Of Technology
Navi Mumbai07.2017
Skills
- Performance Marketing
- Google Ads, Bing Ads, Meta Ads
- DV360, Youtube ads, RTB
- Cross Functional Collaboration
- Analytical problem solving
- Google Analytics
- Team management
- Training and mentoring
Timeline
Senior Associate (POD Lead)
Genpact (Previously ReachLocal)
04.2025 - Current
Senior SEM Analyst
Reachlocal
08.2024 - 03.2025
SEM Analyst
ReachLocal
12.2019 - 07.2024
Intern
Brand Mender
07.2019 - 10.2019
Web Solutions Specialist
Endurance International Group
11.2017 - 06.2019
Bachelor of Engineering - Information Technology
Fr. C. Rodrigues Institute Of Technology