Ajay Dahiya

Leading the business in North India for Byjus across Bangalore,Delhi NCR, Haryana, Punjab, UP, Uttarakhand and J&K. Working with business leaders across geographies to manage a 500+ strong team across HR, Marketing, Sales, Business Development and operations ( Achieved Revenue Rate - 50 cr/yearly )

Set up a self-sustaining lead generation channel contributing to 60% of total organization leads

Hired, trained, and deployed 250 sales associates, 25 managers,5 operations associates to set up the entire region

Driving the region into a high growth trajectory and making it the fastest growing and most profitable business unit for the company

set up 3 profitable verticals which include direct and indirect selling techniques and models

Ensuring positive contribution margin across all 3 channels by consistently working on ARPU-Conversions and via maintaining sales and marketing CAC

Driving revenue upwards of 25 crores with a team of 50 sales associates and 4 AMs - Pioneered the FOS model in the Ed- tech Industry

Developed end to end sales operations in 3 North regions ( Bangalore,punjab and haryana ) from scratch

Increased the team's productivity up to 200% by increasing the meetings per sales person

Streamlined order delivery (including on spot delivery), logistics, & post sales support to reduce cancellations by 30%

• Planned marketing initiatives and leveraged referral networks to promote business development.
• Arranged potential client contacts, cultivated relationships and followed through all service needs.
• Communicated with local organizations to build networks and develop leads.
• Pitched plans and investment strategies to potential partners to raise capital.
• Negotiated contracts and closed sales with new and existing clients.
• Improved sales documents with new and improved features.