Ajay Kumar Shukla
Dynamic And Result Oriented Sales Professional With 12 Years Of Experience In Modern Trade , E-com.
Nawada New Delhi
Summary
Dynamic & result oriented Sales professional with 12 years of experience in Modern trade & E-com. Skilled in sales distribution, channel management,Key account handling,E-commerce.Adept at establishing & managing dealer distributor,driving business growth across north India.
Overview
13
13
years of professional experience
Work History
Key Account Manager
AMRUTANJAN HEALTHCARE LTD
09.2025 - Current
- Managing & developing modern trade & E-com business of north india.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Strengthened client relationships through regular communication and effective problem solving.
- Expanded key account base by identifying and cultivating new business opportunities.
- Enhanced key account satisfaction by developing and implementing tailored account management strategies.
- Adding new business, planning & develop existing business.
Area Sales Executive
Adani Wilmar Limited
09.2022 - 09.2025
- Associated with AdaniWilmar Limited – Modern Trade/ Ecom-ASE. HQ-Delhi.
- Products-Edible oil, Atta, Rice, Pulses, Besan, Sugar, Khichdi, Nuggets, Suji, Besan, Maida etc.
- Managed sales operations and distribution network across Delhi Ncr area. Ecom & MT stores. Chains like Blinkit, Swiggy, Reliance jio, Spar, Spencers, Vishal, Bigbasket.
- Current Monthly turn over of 20 cr- 25 cr.
- Handling team of 3 ISR & 10 Promoters.
- Work consist of co-ordination with KAM’S .Timely indent raising, regular follow ups with parties, commercial teams & depots.
- Provide 85-90% fill rate to all chains.
- Optimised brand availbility and improved fill rate resulting in 10% of increase in sales.
- Consistently achieving Sales target in each oil & food.
- Formulated and executed primary sales paln brand wise & sku wise.
Sales Officer
HIMALAYA WELLNESS COMPANY
02.2017 - 09.2022
- HQ- NOIDA, Area- Noida, Agra, Kanpur, Bareilly
- Products-Personal Care, Baby Care, Otc.
- Handling 4 distributors and direct accounts of MT.
- Extensive experience in consistently raising sales record and profitability for the company.
- Exposure in managing Sales and Marketing operations, Distributor handling, Organizing.
- Promotional campaigns & achieving desired goals.
- Handling Key Account Like -Walmart, Vishal Megamart, Big Bazar, Reliance Retail Limited, Lots wholesale, Spencers, Dmart.
- Handling a team of 21 people of promoter and merchandiser.
- Handling the business volume of 40-50 lacs per month.
- Resolved problems, improved operations and provided exceptional service.
Business Executive
Parle Agro Pvt Ltd
10.2016 - 02.2017
- Handled accounts of All modern retail outlets of western UP and Uttrakhand.
- Achieved every month sales trget.
- Business volume of 40-50 lacs every month.
- Team of 10 promoters.
Sales Officer
Ruchi soya industries ltd
12.2012 - 10.2016
- Handling Modern trade business(north india)
- Development of Annual Operation plan towards primary, secondary sales and alignment of activities which facilitate the achievement of the plan.
- Rate negotiation, contract punching & providing pending to parties.
- Planning and executing the geographical expansion till the desired level of throughput from the targeted market.
- Work in close coordination with marketing department to ensure secondary sales and visibility by providing merchandising, display and point of purchase inputs.
- Rolling sales forecasting on the basis of Budgets, previous statistics, current market potential and existing market scenario and management of the same from depot to Consumer/Customer level.
- Responsible for modern trade operations for Nutrela, Mahakosh, Ruchigold, sunrich brands for entire northern India.
- Handed the business volume of 1 cr-1.5 cr per month.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Education
M.B.A. - Marketing
Jaipuria Instute of Management
Ghaziabad2012
BBA - Marketing & HR
T.M.V University
Pune2009
Intermediate -
BIEC Board
Patna2005
High School -
C.B.S.E. Board
Bettiah2003
Skills
Key account management
Timeline
Key Account Manager
AMRUTANJAN HEALTHCARE LTD
09.2025 - Current
Area Sales Executive
Adani Wilmar Limited
09.2022 - 09.2025
Sales Officer
HIMALAYA WELLNESS COMPANY
02.2017 - 09.2022
Business Executive
Parle Agro Pvt Ltd
10.2016 - 02.2017
Sales Officer
Ruchi soya industries ltd
12.2012 - 10.2016
M.B.A. - Marketing
Jaipuria Instute of Management
BBA - Marketing & HR
T.M.V University
Intermediate -
BIEC Board
High School -
C.B.S.E. Board