Ajay Kumar Shukla
Dynamic And Result Oriented Sales Professional With 12 Years Of Experience In Modern Trade , E-com.
Nawada New Delhi
Summary
Dynamic & result oriented Sales professional with 12 years of experience in Modern trade & E-com. Skilled in sales distribution, channel management,Key account handling,E-commerce.Adept at establishing & managing dealer distributor,driving business growth across north India.
Overview
13
13
years of professional experience
Work History
Key Account Manager
AMRUTANJAN HEALTHCARE LTD
09.2025 - Current
- Managing & developing modern trade & E-com business of north india.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Strengthened client relationships through regular communication and effective problem solving.
- Expanded key account base by identifying and cultivating new business opportunities.
- Enhanced key account satisfaction by developing and implementing tailored account management strategies.
- Adding new business, planning & develop existing business.
Area Sales Executive
Adani Wilmar Limited
09.2022 - 09.2025
- Associated with AdaniWilmar Limited – Modern Trade/ Ecom-ASE. HQ-Delhi.
- Products-Edible oil, Atta, Rice, Pulses, Besan, Sugar, Khichdi, Nuggets, Suji, Besan, Maida etc.
- Managed sales operations and distribution network across Delhi Ncr area. Ecom & MT stores. Chains like Blinkit, Swiggy, Reliance jio, Spar, Spencers, Vishal, Bigbasket.
- Current Monthly turn over of 20 cr- 25 cr.
- Handling team of 3 ISR & 10 Promoters.
- Work consist of co-ordination with KAM’S .Timely indent raising, regular follow ups with parties, commercial teams & depots.
- Provide 85-90% fill rate to all chains.
- Optimised brand availbility and improved fill rate resulting in 10% of increase in sales.
- Consistently achieving Sales target in each oil & food.
- Formulated and executed primary sales paln brand wise & sku wise.
Sales Officer
HIMALAYA WELLNESS COMPANY
02.2017 - 09.2022
- HQ- NOIDA, Area- Noida, Agra, Kanpur, Bareilly
- Products-Personal Care, Baby Care, Otc.
- Handling 4 distributors and direct accounts of MT.
- Extensive experience in consistently raising sales record and profitability for the company.
- Exposure in managing Sales and Marketing operations, Distributor handling, Organizing.
- Promotional campaigns & achieving desired goals.
- Handling Key Account Like -Walmart, Vishal Megamart, Big Bazar, Reliance Retail Limited, Lots wholesale, Spencers, Dmart.
- Handling a team of 21 people of promoter and merchandiser.
- Handling the business volume of 40-50 lacs per month.
- Resolved problems, improved operations and provided exceptional service.
Business Executive
Parle Agro Pvt Ltd
10.2016 - 02.2017
- Handled accounts of All modern retail outlets of western UP and Uttrakhand.
- Achieved every month sales trget.
- Business volume of 40-50 lacs every month.
- Team of 10 promoters.
Sales Officer
Ruchi soya industries ltd
12.2012 - 10.2016
- Handling Modern trade business(north india)
- Development of Annual Operation plan towards primary, secondary sales and alignment of activities which facilitate the achievement of the plan.
- Rate negotiation, contract punching & providing pending to parties.
- Planning and executing the geographical expansion till the desired level of throughput from the targeted market.
- Work in close coordination with marketing department to ensure secondary sales and visibility by providing merchandising, display and point of purchase inputs.
- Rolling sales forecasting on the basis of Budgets, previous statistics, current market potential and existing market scenario and management of the same from depot to Consumer/Customer level.
- Responsible for modern trade operations for Nutrela, Mahakosh, Ruchigold, sunrich brands for entire northern India.
- Handed the business volume of 1 cr-1.5 cr per month.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Education
M.B.A. - Marketing
Jaipuria Instute of Management
Ghaziabad2012
BBA - Marketing & HR
T.M.V University
Pune2009
Intermediate -
BIEC Board
Patna2005
High School -
C.B.S.E. Board
Bettiah2003
Skills
Key account management
Brand building
Target acheivement
Business planning
Business development
Account retention
Client needs assessment
Territory management
Sales negotiations
Timeline
Key Account Manager
AMRUTANJAN HEALTHCARE LTD
09.2025 - Current
Area Sales Executive
Adani Wilmar Limited
09.2022 - 09.2025
Sales Officer
HIMALAYA WELLNESS COMPANY
02.2017 - 09.2022
Business Executive
Parle Agro Pvt Ltd
10.2016 - 02.2017
Sales Officer
Ruchi soya industries ltd
12.2012 - 10.2016
M.B.A. - Marketing
Jaipuria Instute of Management
BBA - Marketing & HR
T.M.V University
Intermediate -
BIEC Board
High School -
C.B.S.E. Board