AJOY SUTRADHAR
Barpeta
Summary
Highly driven FMCG Sales Officer with proven expertise in distributor management, team leadership, territory expansion, and retail execution. Skilled in managing large field-force teams, including DSMs, TSIs, and ISRs, while driving both primary and secondary sales. Strong experience in implementing visibility plans, conducting market audits, and strengthening distribution networks across competitive markets.
Overview
12
12
years of professional experience
3
3
Certifications
Work History
Sales Officer
Patanjali Foods Limited
12.2024 - Current
- Leading a large team comprising 8 DSMs & 2 TSIs across the assigned territory.
- Driving primary & secondary sales through structured field execution, market audits & retail activation.
- Strengthening distributor infrastructure, optimizing stock flow, and ensuring complete market coverage.
- Implementing visibility plans, brand POSM deployment, and retail merchandising compliance.
Sales Officer
DS Group
02.2023 - 11.2024
- Managed a team of 9 ISRs, ensuring perfect retail execution, numeric distribution, and availability.
- Developed territory growth plans and improved outlet penetration through strategic scheduling.
- Coordinated with distributors to maintain optimized inventory, reduce OOS, and plan stock movement.
- Conducted ISR training on sales pitch, negotiation, and retail communication.
Sales Officer
Prestige Ice Creams Pvt. Ltd.
04.2021 - 01.2023
- Supervised 4 TSIs ensuring cold-chain execution, freezer placement, and product quality.
- Expanded distribution reach by onboarding new retail outlets and boosting market penetration.
- Implemented in-store branding, freezer visibility plans, and strengthened retail relationships.
Sales Officer
Paras Pan Products Pvt. Ltd.
10.2020 - 03.2021
- Led a team of 5 ISRs for daily secondary sales execution across key markets.
- Oversaw order booking, delivery coordination, and stock forecasting to optimize availability.
- Improved market coverage through structured route planning and visibility enhancement.
Sales Promoter
Samsung India Electronics Pvt. Ltd.
03.2014 - 03.2016
- Demonstrated and promoted Samsung products to customers, driving brand awareness and sales.
- Educated customers on features, benefits, and new launches to support purchase decisions.
- Maintained excellent customer service standards to enhance brand loyalty.
- Ensured product display, branding, and planogram compliance within retail stores.
- Achieved monthly sales targets, and provided feedback to management on customer preferences.
Education
Bachelor of Arts -
Madhab Choudhury College
Barpeta01.2017
HS - Science
Madhab Choudhury College
Barpeta01.2014
HSLC -
Barpeta Vidyapith H.S. School
Barpeta01.2011
Skills
- Business growth strategies
- Adaptability to change
- Decision-making
- Distributor management
- Leadership in sales teams (DSM, TSI, ISR)
- Route optimization and market growth
- Merchandising and retail visibility
- Client relationship management
- Sales forecasting
- Retail execution
- Dependable and responsible
- Computer skills
- Effective communication
- Problem-solving
Languages
- Assamese, Native
- Bengali, Fluent
- Hindi, Fluent
- English, Proficient
Certification
PG Diploma in Computer Application (PGDCA) — Government Aided Barpeta Commercial Institute (2014).
Timeline
Sales Officer
Patanjali Foods Limited
12.2024 - Current
Sales Officer
DS Group
02.2023 - 11.2024
Sales Officer
Prestige Ice Creams Pvt. Ltd.
04.2021 - 01.2023
Sales Officer
Paras Pan Products Pvt. Ltd.
10.2020 - 03.2021
Sales Promoter
Samsung India Electronics Pvt. Ltd.
03.2014 - 03.2016
Bachelor of Arts -
Madhab Choudhury College
HS - Science
Madhab Choudhury College
HSLC -
Barpeta Vidyapith H.S. School