Akanksha Chaudhary

Natch Snacks (FMCG – Plant-Based Snacks Brand), Mumbai | [Insert Dates]

• Developed and executed full-funnel D2C performance marketing strategy, scaling paid acquisition across Meta (Facebook/Instagram) and Google Ads, resulting in a 3x improvement in ROAS.
• Orchestrated paid social, search, and influencer campaigns, driving a significant uplift in brand visibility, website traffic, and online sales conversions.
• Created segmented retention and email marketing flows (Klaviyo), improving repeat purchase rate and customer LTV.
• Led creative strategy and A/B testing across ad creatives, landing pages, and product communication—boosting CTRs and lowering CPAs by over 30%.
• Partnered directly with the founding team to launch new SKUs and seasonal campaigns, consistently outperforming sales targets.
• Built an always-on influencer + performance hybrid model, merging trust-building with direct-response efficiency.
• Implemented website CRO initiatives—including PDP enhancements and checkout optimizations—resulting in increased AOV and reduced cart drop-offs.
• Analyzed campaign performance via GA4 and custom dashboards, using insights to drive weekly optimizations and strategic pivots.
• Played a pivotal role in shaping Natch’s digital brand identity, helping position it as a leading clean-label snack choice in India and select international markets.

Chupps (Official Mumbai Indians Footwear Partner), Mumbai | Feb 2023 – May 2023

• Led performance marketing strategy across Meta (Facebook/Instagram), Google Ads, and influencer-powered campaigns, achieving 4x ROAS and a 20% lift in purchase conversion rate.
• Designed and executed full-funnel acquisition and retargeting flows, personalized by customer behavior and lifecycle stage.
• Developed a data-backed creative testing framework, increasing click-through rates by 35% and significantly improving ad relevance scores.
• Collaborated with founders and cross-functional teams to align marketing initiatives with inventory, merchandising, and revenue goals.
• Managed high-volume campaign budgets with precision, consistently meeting CPA targets despite fluctuating market conditions.
• Rolled out post-click CRO enhancements (PDP design, copy tests, exit-intent flows) that drove higher AOV and reduced bounce/drop-off rates.
• Contributed to cross-channel analytics setup and insights reporting using GA4, improving campaign feedback loops and decision-making.
• Experimented with influencer + performance hybrid campaigns, blending brand storytelling with conversion-focused content.

Kiabza (Fashion Recommerce Startup), Mumbai

• Scaled user acquisition through performance marketing on Meta (Facebook & Instagram), achieving a 25% reduction in CPA while maintaining consistent growth in new customer acquisition.
• Conceptualized and led the Campus Ambassador Program, driving grassroots awareness, increased platform sign-ups, and a surge in UGC-driven content for brand credibility and performance use.
• Directed all content production—including in-house, model, and influencer shoots—developing high-performing creatives for both paid acquisition and retention campaigns.
• Executed landing page and funnel optimization experiments, resulting in an 18% increase in conversion rate and improved shopping flow UX.
• Launched and managed influencer-performance hybrid campaigns, successfully expanding top-of-funnel reach and engaging fashion-forward Gen Z and millennial audiences.
• Collaborated cross-functionally with design, product, and growth teams to align creative messaging, retention flows, and acquisition goals.
• Played a key role in establishing Kiabza’s presence as a sustainable fashion alternative by integrating performance strategy with brand storytelling.

• Company Overview: WeddingTech Startup
• Spearheaded paid digital strategy across Google, Meta, and native platforms, managing ₹50L/month budgets.
• Drove 400% YoY GMV growth and scaled the customer base aggressively with lean paid strategies.
• Reduced bounce rate by 50% through data-backed UX optimization and on-page revamps.
• Created an integrated paid + organic growth strategy that led to 2x website engagement within 6 months.
• WeddingTech Startup