Passionate about building brands that matter, I am a Branding and Marketing Enthusiast with expertise in Marketing Strategy, Communication, Branding, Nutrition, and Food Science.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Marketing Manager & Lead Nutritionist
FirstCry.com
10.2019 - Current
I have been a central part of building the first digital offering at FirstCry.com
I currently head Branding and Marketing at FirstCry Intellitots Preschool where I have been instrumental in ideating the Branding, building the Franchise Branding and Marketing experience from Acquisition to Operations.
I have also built the end-to-end consumer journeys with various integrations like WhatsApp journeys, email journeys, notifications and a complete end to end content stratergy on-site and app
Nutrition Spokesperson and Strategist
bon happetee
06.2016 - 10.2021
Company Overview: a Venture of True Positive Analytics Pvt Ltd
With a one-of-its-kind tech offering, I strategized the complete content offering at bon happetee
By creating blogs, video content and building and connecting with a community, we were able to create and thriving community of health enthusiasts that lead to engagement and purchase
A Venture of True Positive Analytics Pvt Ltd
Founder and Consultant
Beyond the Weighing Scale
01.2013 - 10.2021
Nutrition Evangelist
MyFy
06.2017 - 08.2018
Chief Nutrition Advisor and Diet Consultant
Care24
04.2016 - 09.2017
Registered Dietitian
Breach Candy Hospital Trust
08.2011 - 11.2013
Dietetic Intern
Breach Candy Hospital Trust
09.2011 - 03.2012
Dietetic intern
Dr. Balabhai Nanavati Hospital
06.2011 - 09.2011
Nutrition Consultant
Community Aid and Sponsorship Programme
04.2011 - 05.2011
Project trainee, Science and Technology function
Cadbury India Limited
12.2009 - 02.2010
Quality Analyst intern
WeiKFiELD Foods Pvt Ltd
05.2009 - 07.2009
Education
Marketing Management - Marketing
Indian Institute of Management
10.2021 - 11.2022
Post Graduate - Dietetics and Clinical Nutrition Services
Shreemati Nathibai Damodar Thackersey Women's University
01.2010 - 01.2011
Certificate - Nutrition and Child Care
Indira Gandhi National Open University
01.2013 - 01.2014
Comprehensive yoga training - disease management, Classical Asthanga yoga philosophy and practices
The Yoga Institute
01.2013 - 01.2014
Bachelor's degree - Food Science and Quality Control
Shreemati Nathibai Damodar Thackersey Women's University