Akash Jain
Trade Marketing Manager
Kolkata
Summary
A seasoned Marketer who believes that brand is made by passionate individuals. Skilled in Budget Planning, Product Launches, Retail, Business Development, Visual Merchandising, Vendor Management, BTL, Events and Strategy. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
Work History
Trade Marketing Manager
Allied Blenders And Distillers Ltd
12.2022 - Current
- Collaborate closely with local sales teams to drive category growth in Key Accounts, Premium-on-Premise channels, and off-trade.
- Ensure ROI analysis for each activation and manage budgets accordingly, with periodic monitoring and evaluation in place.
- Foster strong stakeholder relationships, working closely with ASMs, TSEs and KAMs to ensure effective on-ground implementation of activations.
- Strong liaison with procurement team.
- Maintain accurate documentation and supervision of financial processes, including bills, POs and PANs to ensure budget compliance at the state level.
- Plan and execute POSMs, Display Units, and shelf shares for branding contracts, activation requirement coordinating with vendors for execution in the state.
- Monitor and report performance to State Head, providing actionable insights for improvement.
- Provide feedback to the regional marketing and sales teams based on competitor analysis and performance against the plan.
Senior Business Development Manager
Skinnsi - Ampa Orthodontics Pvt Ltd
2 2022 - 10.2022
- I lead a 60-member team in initiatives to improve brand awareness, expand the customer base, and boost revenue
- In this role, I manage all fiscal responsibilities, such as analyzing the P&L for the BU and ensuring monthly top-line targets were met while preserving healthy contributions and margins
- I conduct market research to identify prospective business opportunities
- Moreover, my duties include directing the training programs to enhance skills development among agents and promote a culture of employee wellbeing
- Some achievements include: Maximising revenue by 30% by deploying product segmentation strategies
- Successfully retaining monthly attrition rates below 5% by promoting a positive work environment and encouraging continuous professional growth.
Senior Business Development Manager
Vedantu Innovations Private Limited
06.2020 - 12.2021
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
- Key responsibility areas include Business Development, Client Relationship Management, Training and Coaching abilities
- Team building and taking business to new Geographies
- Devising Marketing strategies for different Geographies
- Handling P&L of the region.
Manager of Business Development and Sales
Byjus - Think & Learn Pvt Ltd
02.2018 - 06.2020
- Worked as a Business Development Manager with the key responsibility to handle a team keeping primary focus on driving B2C sales
- Mentoring and training team to prospect clients and generate revenue
- Participating in B2B campaigns and designing market strategies for lead generation
- Preparing reports and statistics to understand market response of the product and also quantifying the productivity of the team.
Assistant Manager
Franchise India Brands Limited
01.2017 - 02.2018
- Developed skills to prospect clients and identify their needs through consulting
- Enhanced market knowledge by understanding the business models of different brands, financials and structure
- Gained potential knowledge in identifying and validating the right target markets
- Attained strong negotiation skills and learned the art of closing deals.
Education
Post Gradute Certification Program - Digital And Social Media Marketing
Indian Institute of Management
Visakhapatnam, India 04.2001 -
PGDM (Marketing & HR) - undefined
GL Bajaj Institute Of Management And Research
Greater Noida, Uttar PradeshBCOM HONORS (Accounting & Finance) - undefined
Bhawanipore Education Society College
Kolkata, West BengalSkills
Key Decision Making
Sales Expertise
Market Analysis
Business Development and Planning
Team Handling
Marketing Analytics
Competitive Analysis
Timeline
Trade Marketing Manager
Allied Blenders And Distillers Ltd
12.2022 - Current
Senior Business Development Manager
Vedantu Innovations Private Limited
06.2020 - 12.2021
Manager of Business Development and Sales
Byjus - Think & Learn Pvt Ltd
02.2018 - 06.2020
Assistant Manager
Franchise India Brands Limited
01.2017 - 02.2018
Post Gradute Certification Program - Digital And Social Media Marketing
Indian Institute of Management
04.2001 -
Senior Business Development Manager
Skinnsi - Ampa Orthodontics Pvt Ltd
2 2022 - 10.2022
PGDM (Marketing & HR) - undefined
GL Bajaj Institute Of Management And Research
BCOM HONORS (Accounting & Finance) - undefined
Bhawanipore Education Society College
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