Akash Rastogi
AREA SALES MANAGER
Satna
Summary
Dynamic, results-oriented professional with over 15 years of expertise in Sales & Marketing and Business Development, specializing in the FMCG and Paint sectors. Proven track record of driving substantial profit and revenue growth through innovative strategies and a commitment to fostering a market-responsive organization. Expertise in launching new products and concepts that optimize costs for partners while facilitating expansion into diverse geographies through meticulous management of procurement, inventory, market intelligence, and strategic planning. Recognized for crafting shopper-centric initiatives grounded in comprehensive analysis of consumer and retailer insights, effectively uncovering organizational strengths and untapped business opportunities to elevate customer satisfaction and deliver exceptional outcomes.
Overview
16
16
years of professional experience
Work History
Area Sales Manager (ASM)
Birla Opus Paints
03.2025 - Current
- Handling trade channel operations and leading team of 11 on-roll TSMs.
- Facilitated dealer onboarding and expanded counter presence across assigned markets to enhance distribution.
- Enhanced product mix and increased premium SKU penetration to drive revenue growth.
- Executing painter / contractor engagement and retailer activation programs.
- Tracked sales targets to ensure alignment with company goals, pipeline and trade scheme effectiveness.
- Collaborated with supply chain teams to enhance product availability & marketing teams for visibility and availability.
Territory Manager - Sales & Marketing
Dabur India Ltd, Central UP
02.2024 - 02.2025
- Handling HC & HPC Division .
- Managing & supervising On Roll Team of 18 RSP & 2Sales incharge.
- Identified growth opportunities in terms of Brand, Pack, Channel and Market expansion while driving the marketing strategies to focus on particular markets & brands.
- Coordinated daily sales objectives for assigned routes and distributor areas. for the assigned routes/ distributors areas on a daily basis for primary and secondary volume
- Administering distributors to ensure no stock-outs, TPM implementation and paid up stock norms are in place
- Planning & Implementing Market, Distributor Schemes & Incentives
- Analyzed and appointed new channel partners/ vendors to enhance business development through formal presentation, while working closely with the sales (Team) channel to ensure target achievements.
Area Executive - Sales & Marketing
MARICO Limited, Central UP
09.2023 - 01.2024
- Responsible for sales plan achievement and enhancing market share, by ensuring dealer satisfaction, improving operating standards & operational efficiencies, and managing discounts and distributor margins.
Area Executive - Sales & Marketing
ITC Limited, Central UP
08.2014 - 09.2023
- Handling Psrsonal care & Pharma Divison
- Conducting market research, surveys and analyses
- Analyzing latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales & marketing strategies
- Designing the route plan of the Route Salesmen, gain concurrence of the Asst. Manager and optimize coverage cost effectively.
- Executing sales, promotional, merchandising and advertising programs as specified and assigned for the specified routes & distributor areas
- Assuring merchandising standards in outlets, through continuous trade visits
- Planning, implementing & controlling the Financial Budgets
- Creating new Channels for growth, achieving the agreed sales target on time and monitoring the performance of important outlets.
- Formulating & implementing business plan for the region for target & goal setting, merchandising planning, marketing budget, P&L accountability, KPI's, new business development and so on
Customer Executive
Varun Beverages Ltd., Agra, India
05.2011 - 07.2014
- Managed 1CFA and 4 distributors
- Implemented structured & meticulous approach in managing key accounts and business development operations across a network covering.
- Accessed market by monitoring regional competition activities and realigning the strategic drivers in order to fend off competition and grow market share.
- Proven abilities and proficiency in managing channel sales and various sales channels, such as railroads, hotel chains, movie theatres, and restaurants, and 3aximizing sales through these channels to meet sales goals and prepare for development
- Successfully managed team of 26 PSR's, RA to achieve the desired goals and assigned targets
Area Route Supervisor
Sundrop Foods Ltd., New Delhi
08.2011 - 04.2012
- Managed 1 distributor, product promotion activity, merchandising & new product launched
- Assured Timely collection of payment from distributors & to keep the outstanding under control through constant monitoring
Direct Sales Executive
P&G. (Off Role), New Delhi
06.2010 - 05.2011
- Widened depth, width of distribution, display and distribution in the market
- Achieved secondary sales targets
Education
PGDM - Marketing & Finance
HRIPS
Ghaziabad01-2010
B.Com. -
M.J.M.
01-2007
Intermediate -
SBSJIC
UP01-2004
Matriculation -
SBSJIC
UP01-2002
Skills
- Sales & Marketing
- Business Operations
- Distributor Management
- Retail Outlet Coverage
- Financial Planning
- Complaint Resolution
- Stock Management
- New Product Launch
- Retail Counter Activation
- Inventory to Customer Demands
- Team Building & Training
- Analytical
- Communicator
- Problem-Solver
- Confident
- Team Player
- MS Office/Excel
INTERNSHIP
N.M. Soft Drink Pvt. Ltd. (Fobo of coca cola), New Delhi
AWARD WON
Highest value adder from Unnati app in north India, Engaged Premium League Award in 2023, Charmis Bliz award district winner in north in 2023, Hero No1 award district winner in north in 2023, Savlon ka Sultan Award in 2023, Received Sigma Award from ITC Limited
Accomplishments
- Unnati App Winner in 2022
- Unbeatable competition Winner two times in 2019
- Achieved NPL on Quarterly and monthly
Timeline
Area Sales Manager (ASM)
Birla Opus Paints
03.2025 - Current
Territory Manager - Sales & Marketing
Dabur India Ltd, Central UP
02.2024 - 02.2025
Area Executive - Sales & Marketing
MARICO Limited, Central UP
09.2023 - 01.2024
Area Executive - Sales & Marketing
ITC Limited, Central UP
08.2014 - 09.2023
Area Route Supervisor
Sundrop Foods Ltd., New Delhi
08.2011 - 04.2012
Customer Executive
Varun Beverages Ltd., Agra, India
05.2011 - 07.2014
Direct Sales Executive
P&G. (Off Role), New Delhi
06.2010 - 05.2011
PGDM - Marketing & Finance
HRIPS
B.Com. -
M.J.M.
Intermediate -
SBSJIC
Matriculation -
SBSJIC