Akash S
Bengaluru
Summary
Adobe Campaign Classic Developer with 2+ years of experience in digital marketing, workflow automation, and end-to-end campaign development.
Skilled in customer engagement, working in the banking domain.
Proficient in Adobe Campaign Classic with knowledge of HCL Unica, focused on driving customer acquisition and business growth
Overview
3
3
years of professional experience
Work History
Adobe Campaign Developer
Capgemini
07.2023 - Current
- End-to-End Campaign Development: Developed and implemented multi-channel campaigns (SMS, Email) using Adobe Campaign Classic to enhance communication between customers and bankers.
- Created automated notifications for bankers to ensure timely follow-ups when customers submitted service request forms.
- Sent real-time updates to customers, improving engagement with messages.
- Workflow Automation: Streamlined campaign workflows, reducing manual effort and enhancing operational efficiency.
- Targeted Marketing Campaigns: Analyzed raw customer data to identify and segment key audiences for personalized and targeted campaigns, improving lead conversion rates.
- Offer Campaigns: Designed and executed marketing campaigns to promote new banking products and offers, reaching potential customers effectively.
- Data Analysis & Optimization: Leveraged SQL to extract and analyze data, ensuring campaigns were delivered to the right audience with measurable impact.
- Partnered with clients and stakeholders to define and document.
- Collaborated with Growth Marketers and Product Strategists to determine key campaign inputs such as audience segmentation, program frequency, and personalization requirements.
- Troubleshooting Expertise: Resolved technical challenges related to workflows, list segmentation, and campaign execution to ensure smooth delivery.
PMO and support
Capgemini
Pune
09.2022 - 06.2023
- Supported PMO activities including timesheet tracking, resource onboarding, and administrative coordination.
- Ensured timely completion of timesheets and assisted with access to project tools for new resources.
- Maintained project documentation and supported project managers with daily coordination tasks.
Education
Bachelor of Technology -
PES UNIVERSITY
Karnataka08-2022
Pre University Collage -
SGPTA PU COLLEGE
03-2018
Skills
- Adobe Campaign Classic
- HCL Unica
- SQL
- Excel
- Jira
Languages
English
Proficient (C2)
C2
kannada
Native
Native
Hindi
Proficient (C2)
C2
Timeline
Adobe Campaign Developer
Capgemini
07.2023 - Current
PMO and support
Capgemini
09.2022 - 06.2023
Bachelor of Technology -
PES UNIVERSITY
Pre University Collage -
SGPTA PU COLLEGE