Rohit Ashok Gupta
Adobe Campaign Developer
Navi Mumbai,MH
Summary
A seasoned professional with 5 years of experience in marketing campaigns specializing in Adobe Campaign Classic. I bring strong personal qualities including the ability to work effectively under high-pressure scenarios, eagerness to learn as a quick learner, being a reliable team player, enthusiastic and energetic in approach, and equipped with excellent time management skills.
Work History
Adobe Campaign Developer
SKB Infocom Pvt. Ltd.
06.2020 - Current
- Campaign Development with Multiple Platforms: Designed, built, and executed large-scale email and SMS campaigns across platforms such as Adobe Campaign Classic, Adobe Campaign Standard, and Netcore. Successfully worked on end-to-end campaign lifecycles for clients in the Automobile, Banking, and BFSI sectors, ensuring timely delivery, proper segmentation, and high deliverability rates. Collaborated with client teams to understand campaign requirements and translated them into effective multichannel communication strategies.
- IP Reputation Management & Automation: Established and maintained a strong IP/domain reputation by implementing structured IP warm-up strategies, which improved inbox placement and reduced spam risks. Developed and managed automated campaign workflows, ensuring efficiency, consistency, and compliance. Integrated security measures such as secure payment link encryption, safeguarding sensitive client and customer data within digital campaigns.
- Triggered Campaigns & HTML Optimization: Maintained and enhanced HTML-based templates used in recurring and triggered campaigns, ensuring responsiveness across devices and alignment with branding guidelines. Oversaw monthly triggered campaigns, analyzing performance and making updates for continuous optimization. Facilitated daily campaign tracking, reporting, and status meetings with stakeholders to provide visibility and maintain alignment with project timelines.
- Internal IT Support: Acted as the go-to resource for internal IT troubleshooting and support, helping colleagues resolve technical issues quickly. Provided assistance in areas such as network connectivity, application support, and workstation configuration, thereby improving organizational productivity and reducing downtime.
Education
Bachelor of Technology Appeared - Information Technology
06.2010 - 06.2012
HSC -
06.2008 - 06.2010
SSC -
06.2005 - 06.2008
Skills
Marketing Automation: Adobe Campaign Classic, Adobe Campaign Standard
Analytics & Tools: Microsoft Excel, JIRA, CRM, A/B Testing
Campaign Management: IP Reputation Management, Schema Development, Multichannel Campaign Execution (Email, SMS, Push Notifications)
Other: HTML for campaign templates, IT Support & troubleshooting